Innovative ASMR design projects blend tactile, auditory, and visual elements to evoke tingling sensations popularised by TikTok ASMRtists
ASMR interior design is rapidly emerging as one of the most popular trends in contemporary interiors, combining neuroscience, wellness, and aesthetics to foster deep sensory wellbeing. Instead of focusing solely on visual appeal, this design philosophy orchestrates tactile, auditory, and visual elements to create environments that soothe the nervous system and support emotional regulation.
What Is ASMR Interior Design and Why Is It Trending in 2025?
Unlike traditional wellness design, which often emphasises light, air quality, and comfort, ASMR-inspired spaces are built around micro-interactions and subtle sensory triggers. These elements can include soft textures, ambient soundscapes, slow-motion interfaces, and calming lighting schemes that aim to evoke the Autonomous Sensory Meridian Response—a tingling, relaxing sensation that begins on the skin and travels down the spine.
Across the globe, interior designers, architects, and home brands are exploring new ways to incorporate ASMR’s core principles into furniture, spaces, and everyday objects. Their projects reflect a broader cultural shift: as more people seek tools to decompress, regulate their emotions, and escape digital overstimulation, multisensory interior design is becoming a new standard in wellbeing-focused environments.
In this article, we highlight a curated selection of the most significant international projects in ASMR interior design. These examples showcase the diverse range of approaches emerging in the field, from sustainable design practices and nature-inspired materials to cutting-edge vibrotactile technologies that directly interact with the body’s sensory system. The designers behind the projects work to create spaces that are not only visually beautiful but also neurologically beneficial, designed to foster calm, connection, and moments of relief.
Top International ASMR Interior Design Projects You Should Know
To see how ASMR principles are being applied in real-world design, we’ve selected some of the most compelling international case studies:
- Alexis Fedorowych / Wood Soup Girl (@alexis__af)
The Canadian designer and content creator transforms wooden bowls and water into micro-sensory performances. Selected by Adobe as a face of the 2024 “Calming Rhythms” campaign.
View this post on Instagram
Wood Soup Girl is an ASMR artist feautured by a unique blend of wooden beads and water sounds.
- Pong Design – Wellbeing Collection
An eco-conscious line of wellbeing objects with soft textures and gentle colours, designed to engage multiple senses and showcase the untapped potential of health-improving products.
View this post on Instagram
Pong Design redefines holistic wellness through its health-enhancing design with sensory impact
- Hyde & Hare – Tactile Interiors
A UK interior brand focused on “tactile luxury”: velvets, bouclé, and wall panelling, all crafted to align with contemporary sensory trends.
View this post on Instagram
Hype & Hare grounds its products in a distinct blend of tactile luxury and refined British craftsmanship
- Cove – Chemotherapy Infusion Chair (Tactile Inc.)
An ergonomic and welcoming medical chair designed to minimise visual and psychological stress for oncology patients. Winner of the IDEA Gold Award 2024.
Wyświetl ten post na Instagramie
Cove reimagines chemotherapy with care
- NF Seating & N-CC01 Chair (Karimoku Case Study)
Curved wooden and upholstered seats, created to support comfort and calm in domestic and lounge spaces.
View this post on Instagram
Club Chair N-CC01 is the perfect example of tailored comfort with architectural clarity
From TikTok Trend to Real-World Interiors: The ASMR Design Shift
For those interested in understanding the foundations behind this movement, our first article offers an in-depth exploration of ASMR interior design. It unpacks the origins of the Autonomous Sensory Meridian Response—from its viral rise on TikTok to its application in physical space—and outlines the key principles shaping this approach: selective tactility, muted sonic cues, slow-motion interactions, and circadian lighting. Together, these insights form the conceptual groundwork for the real-world projects featured here.
Designing for Emotional Relief: Toward an Aesthetics of Care
In a world saturated with alerts, endless feeds, notifications, and overstimulation, objects that are designed to listen become valuable tools for decompression.
The next frontier? Designing objects that respond to biometric signals, such as heartbeat, skin conductance, and vocal stress. This approach enables design not only to adapt to our needs but also to enhance our mental and physical wellbeing, creating a new form of silent, empathic intelligence.
Paola Toia
Editor