AMINA MUADDI

Growing up in Jordan, Romania and Italy, Amina developed an eye for what taste-makers around the world truly want – that perfect blend of effortless glamour, impeccable craftsmanship and fashion-forward style.

She found that designing shoes was the perfect expression of her creative vision. She challenged herself to learn the business from the scratch, taking off to the Riviera del Brenta, Italy’s storied shoe-making district. There, she worked with world-class artisans and suppliers to develop each and every one of her shoes’ 40-50 components.

She co-founded her first shoe brand, Oscar Tiye in Milan, then moved to Paris, where she collaborated with French couturier Alexandre Vauthier on the launch of his eponymous shoe line which she designs to this day.

Today, she’s turned her focus to her greatest project: Amina Muaddi the brand. Designed in Paris, produced in Italy, with an international heart.

During the conversation, part of Enhancing The Future project, she talked about how she turned a dream into a job. The source of inspiration for her creations are all the different cultures she comes across, finding the right balance between beauty, comfort and femininity; she also explained the importance of quality over quantity, the importance of each details and of the time needed to produce a product beyond trends. About the pandemic, she went through the strategies her brand implemented to face the crisis, how this situation has impacted on the next collection and to what extent shoe design would change after the quarantine.

Fill in the form, we will call you back within 4 working hours!

Privacy

I declare that I have read the Information Notice in relation to Art. 13 of the GDPR 679/16 and consent to the processing of my data.

email   I agree   I do not agree

telephone   I agree   I do not agree

I consent to the processing of my data for profiling purposes.


  I agree   I do not agree

This website utilizes third party cookies used to create banner adverts in line with your browsing preferences. Your decision to continue surfing the Internet will automatically involve your consent for third party cookies in your computer. If you'd like to know more on how to block third party cookies in your computer click here.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close