HONOUR THE ORIGIN. EVOLVE THE EXPERIENCE. REIMAGINE THE ICON. AN INCREDIBLE OPPORTUNITY WITH VOGUE FRANCE

The PARIS SCHOOL offers the chance to win a scholarship for its courses starting in September 2025 at the new Campus in Rue Boissière, 15. 

To join the contest, participants are asked to select an iconic French maison and design a new product, service, or experience — in beauty, hospitality, or jewellery — that pays tribute to its heritage while reimagining it for a new era. 

This is an opportunity to create a brand extension that celebrates legacy — a transformation that reflects the current evolution of luxury, while remaining authentic to the brand’s origin. 

Every icon has a future. What’s yours?

Design a new product, service, or concept for a heritage French brand (ex. Dior, Chanel, Jacquemus, Coperni, Saint Laurent)
This could be:

• A luxury skincare line for a historic perfume house
• A conceptual suite or boutique service for a Parisian hotel group
• A contemporary jewellery capsule collection rooted in archival motifs
• A new sensorial customer experience that merges tech + tradition

THE SCHOLARSHIP

The Scholarship contest is dedicated to undergraduate and postgraduate courses in FASHION DESIGN, FASHION STYLING, FASHION BUSINESS, FRAGRANCES & COSMETICS and HOSPITALITY.

Istituto Marangoni offers to the best talents the opportunity to benefit from a deduction on the tuition fee (kindly note that the enrollment fee is always due) for the chosen course starting in SEPTEMBER 2025 at Istituto Marangoni Paris, as follows:

• Up to 10.000€ per each year of bachelor course – 30.000€ in total
• Up to 5.000€ for Foundation
• Up to 10.000€ for Master courses
• Up to 5.000€ One Year Intensive
• Full scholarship for a short course (3 weeks programme)

THE PROJECT

Participants must choose one format to present their creative response. Submit one of the following formats:

• A 60-second video concept: a visual proposal that imagines a new evolution of a luxury brand, product, ritual, or space (in beauty, jewellery, or hospitality).
• A moodboard with 9 evocative images: illustrating a future-facing creative direction inspired by French luxury heritage.

Each submission must include:

• A brand of reference
• A concept name or creative direction
• A written explanation (approx. 500 words) detailing how your idea evolves from the brand’s heritage while speaking to the future of luxury

Deadline for the registration and for the submission of the creative project is May 25th, 2025.

APPLY NOW AND JOIN THE PARIS SCHOOL IN SEPTEMBER 2025!