APPLY FOR THE SCHOLARSHIP FOR THE MASTER COURSE IN FASHION LUXURY & BRAND MANAGEMENT FOR HOSPITALITY, STARTING IN SEPTEMBER 2024.

INDUSTRY PARTNER

Four Seasons is the world's premier luxury hospitality Company which has transformed the hospitality industry by combining personalised, genuine care with an unwavering commitment to excellence.

Four Seasons Hotel Milano (located in the heart of Milan’s fashion shopping district) was opened in 1993 and represents the first restoration of a historic property – the Renaissance convent.

CONTEST

In recent years, the contaminations between Fashion, Beauty, and Luxury Hospitality have become increasingly important. What is your vision about this phenomenon? Which are the most relevant case studies you wish to discuss?

Participants are asked to explain their point of view with a rich visual research and 800 words explanatory text.
References are required to acknowledge the sources of information and visual contents.

SCHOLARSHIP

The winner will be awarded a scholarship of 50% deduction on the tuition fee (enrollment fee is always due) for the Master in Fashion Luxury & Brand Management for Hospitality starting in September 2024 at the Milano Fashion school.

COURSE: FASHION LUXURY & BRAND MANAGEMENT FOR HOSPITALITY

Participants learn how to adapt communication, marketing and promotional techniques to reach strategic and economic goals. They learn how to design marketing campaigns that resonate with the luxury audience, highlighting exclusivity, uniqueness, and the promise of extraordinary experiences.

Moreover, the course prepares students to stay attuned to industry trends and the evolution of luxury hospitality. A special attention is payed to digital transformation and corporate responsibility, exploring innovations in technology, sustainability, and guest preferences. 

JUMP INTO THE LUXURY HOSPITALITY WORLD WITH FOUR SEASONS. APPLY NOW!