Fashion Business for teenagers

The course combines marketing and communication strategies with knowledge of leading lifestyle, streetwear and emerging brands within the fashion system. It is designed for teenagers who are still in high school and already have a strong passion for fashion or are curious to learn more about this fascinating world.

Week 1:

• History of Contemporary Fashion
• Sociology of Fashion
• Fashion Marketing
• Fashion Promotion

Week 2:

• Fashion Business Organisation: The fashion industry
• Fashion Business Organisation: Lifestyle brands
• Fashion Business Organisation: Streetstyle brands
• Fashion Business Organisation: Emerging brands

Week 3:

• Fashion Trend Forecasting: how trends arise
• Talks with founders of emerging brands
• Project work development: how to conduct an in-store observation
• Final project work presentation

• Understand the segmentation of the luxury fashion industry, distinguishing the different sectors and strategic groups within it.
• Understand the marketing and communication strategies of lifestyle, streetwear and emerging brands.
• Understand the cultural and social meaning of lifestyle, streetwear and emerging brands.
• Understanding how trends are born and what are the main sources of inspiration behind a fashion collection.
• Learn how to conduct an in-depth analysis of a brand, including primary research as in-store observation