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Strategic Management in Luxury Businesses
The course is designed to equip participants with the managerial and strategic skills needed to operate successfully in the luxury sector. The program provides a solid understanding of how to manage luxury brands across different industries, from fashion and jewelry to cosmetics and the automotive sector. Through a strategic and business-oriented approach, students learn how to navigate the complexities of the global luxury market and drive long-term growth.
The course develops strong managerial, analytical, and strategic skills tailored to the specific dynamics of the luxury industry. Through an interdisciplinary approach, students will understand how luxury companies operate and compete in today’s global market. They will explore the luxury system across multiple sectors, including fashion, accessories, jewelry, watches, cosmetics, hospitality and automotive.
The program combines business fundamentals with luxury-specific disciplines such as brand management, strategic marketing, retail strategy, communication, and business development. Historical, cultural, sociological, and psychological perspectives further enrich the strategic analysis of luxury brands.
Practical projects, case studies, and applied assignments allow students to translate theory into practice, fostering critical thinking and decision-making skills. At the end of the course they will be able to manage, develop, and grow luxury businesses in an international and highly competitive environment.
- Strategic luxury marketing
- Luxury business development
- Luxury brand management
- Luxury retail strategy
- Trend analysis and forecasting
- Luxury brand managers
- Business development manager
- Luxury communication & PR manager
- Licensing manager
- Luxury retail managers
- Luxury brand managers
- Business development manager
- Luxury communication & PR manager
- Licensing manager
- Luxury retail managers
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