Is Nike x Palace P90 just a drop or the start of a streetwear movement in London?
How Palace and Nike are redefining British streetwear with the P90 collection and the launch of Manor Place, London’s new cultural playground
Nike x Palace P90: The Collaboration That Changes Everything
How can you tell when brands are actively contributing to culture instead of just taking cues from it? That’s what happened with the debut of Nike x Palace P90, a collaboration that fuses football, skate and London’s street pulse. But let’s go back to where it all began.
Inside the Nike x Palace First Drop—Where Football Meets Skate
Palace has finally revealed its long-awaited collaboration with Nike: the P90 collection, a football-inspired line that reworks the classic Nike T90 boots. Dropped on 31 October 2025, the partnership stands as the London skate brand’s most ambitious project yet, fronted by British football legend Wayne Rooney, England women’s captain Leah Williamson, Chelsea captain Reece James, UK rap icon Giggs, and skateboarder Guy Mariano, among others.
Nike x Palace P90 merges football heritage and streetwear attitude, redefining British style for a new generation of London creatives. Courtesy Nike
The Nike x Palace collaboration also marks the grand opening of Manor Place, a community hub and cultural landmark at 33 Manor Place in South London. The site, once a boxing gym from 1895, now features a high-tech indoor skate park that can be converted into a football pitch, plus an art gallery and a creative studio for young artists in residence. Entirely free and open to the public, the space embodies Palace’s distinctive fusion of street culture, sport, and creative innovation.
The Story Behind the Nike x Palace P90 Campaign
It starts somewhere in South East London. Guy Mariano is already moving, his wheels humming on the concrete. Leah Williamson rings a buzzer. Wayne Rooney answers a call and listens. On the other end sits Giggs, the Landlord of the spot, sharply dressed and redefining what a UK hip-hop legend looks like. Everyone is heading to 33 Manor Place. That’s the cue: football, skate, community, and streetwear all coming together in sync.
Leah Williamson in Nike x Palace P90, blending football heritage and streetwear edge in a performance-driven capsule celebrating sport and style. Courtesy Nike
Directed by Alasdair McLellan, the film feels like a city poem, a living index of London culture: skaters, ballers, musicians, kids who grew up on Total 90s and YouTube clips. Volt details cut through the grey. The vibe is familiar and slightly enchanted.
How Palace Turned London’s Street Energy into Global Culture
To understand the weight of this link-up, you have to start with Palace Skateboards. Lev Tanju and Gareth Skewis built a brand from friends, boards and jokes that sounded like London.
The Palace Wayward Boys Choir made lo-fi cinema out of Southbank and Stockwell, turning benches and tiles into landmarks. The brand’s charm was never about being polished; it was about timing, humour, and a stubborn insistence on local truth.
That is how Palace could move from collaborating with Umbro in 2012, making the historic Palace x Umbro football shirt—the first ever created by a skate brand—to teaming up with Gucci without changing its accent. The brand learned to grow its irreverence while keeping the jokes in the same pub.
Nike eventually became the perfect match: same double helix of global reach and street-level credibility, same belief that sport becomes culture when you let it spill into daily life. The common ground was always going to be football and skateboarding. The crossover is not new—Palace has been nudging the two together for over a decade. Now the picture is complete.
The Nike x Palace P90 tracksuit merges skate culture and football heritage, reimagined with bold neon graphics and street precision. Courtesy Nike
The P90 Collection: How Nike and Palace Reworked the Total 90 Legacy
The P90 Nike x Palace collection takes Nike’s Total 90 era and reframes it for a generation that mixes Sunday League with stair sets. Shell suits, jerseys, tracksuits and trainers all feature a new lock-up that combines the Palace Tri-Ferg with the Nike Swoosh. The palette runs from neutral to neon, with Volt tying it all together. The typography and graphics nod to the boot that defined an age of frosted tips, cross-field passes, and muddy Astro.
Available globally from 31 October on Palace’s website and retail stores, the P90 collection has already caused a stir, especially the P90 footwear, which will also be sold through Nike’s SNKRS app in select regions.
Wayne Rooney, Leah Williamson, and Giggs Front the New Nike x Palace Era
The campaign’s cast is a relay. T90 legend Rooney stands beside Williamson and Reece James. Alongside them, English professional footballers Lenna Gunning-Williams and Jamie Bynoe-Gittens hold the future line. The skate crew is just as specific, including Lucien Clarke, Savannah Stacey Keenan, Kyle Wilson, Ville Wester, Pedro Attenborough, and Guy Mariano. The Landlord—read as Giggs—anchors the narrative with a South London wink. The message is simple: categories used to matter, but now they’re just neighbouring rooms.
Wayne Rooney joins skater Guy Mariano to headline Nike x Palace P90, where football meets streetwear authenticity. Courtesy Nike
Manor Place: London’s New Creative Playground by Nike and Palace
The part that matters most comes after the clothes. Manor Place is a physical answer to a marketing question: what does it look like when a brand invests in culture rather than merely referencing it?
Nike and Palace launch Manor Place — a London hub celebrating sport, design innovation, and urban community culture. Courtesy Nike
Palace and Nike have transformed a former bathhouse and boxing hall near Elephant & Castle, built in 1895, into Manor Place. Opening to the public on 11 November at 33 Manor Place, it’s a free community hub where a polished concrete skate park—The Park, with its ramps, ledges and benches—sits above a hidden football cage that literally rises from below, known as The Cage. It’s theatre in motion: skate above, play below, with movement built right into the floor.
Inside “The Cage”: an underground Nike x Palace football arena blending street energy with London’s creative pulse. Courtesy Nike
The Park’s design reads as a love letter to London skate history. It brings in Southbank’s tiles and Stockwell’s rhythm in a fresh way, and even brings back the long-lost Victoria Benches as if rescued from the past.
The Park at Manor Place: Nike x Palace reimagine London’s skate heritage through design, movement, and community connection. Courtesy Nike
When game day arrives, The Cage emerges from below ground to host three-a-side seasonal football leagues, community competitions, and open play sessions.
Inside, The Front Room serves as a gathering space for exhibitions, panel talks, and pop-ups, showcasing London’s artists while doubling as the retail home for exclusive Nike x Palace releases. The Residency hosts six emerging creatives for nine-month cycles, giving them free studio space and a platform to exhibit their work. Applications for the next intake open in spring 2026.
Why Manor Place Is More Than a Collab—It’s a Blueprint for Culture
“We had an idea of creating a large space for the community that would be about skateboarding and sport, and a space you could generally hang out in,” says Lev Tanju, Co-Founder and Creative Director of Palace. “When we spoke about the project, we knew Nike was the only brand in the world that could make something like this happen. We want Manor Place to be something positive for London—a city that’s given us so much—and we’re really excited to give something back.”
This is not a pop-up. It is not a billboard with concrete poured around it. It reads as brand-led placemaking—the kind of thing that usually lives in pitch decks and never makes it to the street. Palace describes it as giving back to the city that raised it. Nike calls it a hub for sport, creativity, and community. Both descriptions are true. The project finally delivers on a promise that fashion has been making for years.
Nike x Palace transform South London’s historic Manor Place into a cultural hub merging sport, creativity, and community spirit. Courtesy Nike
Cultural Marketing Done Right: Lessons from the Nike x Palace P90 Collaboration
Zoom out from the Nike x Palace collaboration, and you see a clean case study in cultural marketing as practice rather than posture. The usual checklist goes: creativity, authenticity, relevance, inclusivity, respect. Most campaigns tick those words and move on. P90 treats them as verbs.
Creativity is the hybrid grammar of football and skate culture told without translation. Authenticity comes from letting South London sound like itself. Relevance is about opening a space people actually need, especially as free public places vanish across the city. Inclusivity is reflected in who gets cast and who can access the space. Respect is the decision to build with local memory rather than mine it.
UK rap legend Giggs stars as “The Landlord” in Nike x Palace P90’s London-rooted campaign film. Courtesy Nike
There is also a shift from spectacle to infrastructure. Brands have trained audiences to expect big videos and bigger installations. Manor Place flips that logic. The build is not just a backdrop for the campaign—the campaign is an invitation to use the build. If marketing is a promise, this is a receipt.
The Future of Streetwear and Brand Culture Starts at 33 Manor Place
P90 offers a model that other partnerships may want to follow. Start with a product that speaks to collective memory. Tell the story through people who carry the place in their voices and in their feet. Convert attention into space. Keep the space open and free. Measure success not only by sales, but by how many hours people skate on the floor and use the cage.
The film’s final movement returns to the street. People move towards Manor Place from different directions and for various reasons. A skater looks for a new line, a kid in a jersey wants to play, a musician searches for a room that feels like a verse. It all comes together as one scene because the space allows it to be one scene.
For Palace, this is a homecoming that also helps the home grow. For Nike, it is proof that the brand can still ground its scale in local chemistry. For the city, it is a reminder that culture is strongest when it has a place to belong.
Now, South East London has one more address that matters: 33 Manor Place. Open door. Bring your board. Bring your boots. Bring your friends.
Edoardo Passacantando
Editor