Fashion Business, Digital Communication & Media
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
In a media-dominated world, being able to communicate and connect with consumers and engage them through different media techniques or digital channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries.
The digital communication landscape has captured the interest and imagination of hundreds of millions of people.
In the last few years and in the current post Covid scenario digital and social media have been questioning how we view connectivity, luxury, communications, news, relationships, advertisement and entertainment. This three-year full-time course provides a broad education into cultural, creative and social fashion business contexts along with contemporary communication channels, including online tools, with video, fashion films, printed and digital media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets.
Students will be encouraged to grow and show their imagination, to communicate with others and to find connection, communication and engagement. They will take advantage of a multimedia approach, learn how to use various strategies, including social media, video and content management, to help you improve communication efficiency in the modern age.
The enrollment fee is due every year
Fashion Business, Digital Communication & Media BA program is an undergraduate degree program designed to provide students with the skills and knowledge needed to pursue careers in the fashion industry, in the media and communication area. The program combines coursework in business, marketing and communication strategies, new media technologies, and creative design.
Students enrolled in this program will gain knowledge and skills in various areas such as: understanding of the business side of fashion, with a stronger emphasis on communications and new media.
They will learn the skills and knowledge needed to communicate effectively in the fashion industry: branding, advertising, public relations, and social media marketing.
With regards to New Media: in this area, the course explores the latest technologies and trends in the field of fashion, including topics such as e-commerce, digital marketing, and web design.
In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers.
- Brand storytelling & marketing strategies
- Traditional and digital media
- Fashion writing & effective copy, editorial
- Cultural contemporary perspectives, trends and forecasting
- Strategies of contemporary fashion photography & video
- Digital marketing manager
- Media planner/media manager
- Communication manager/director
- Marketing manager
- Multimedia content designer
- Social media editor/manager