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The Course

Fashion Business & Buying

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BA (Hons) Degrees · 3-Year courses · Bachelor of Arts

These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.


Specialise in fashion buying and decide what’s in store next season. Professional fashion buyers know how to select a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs, planning and following strategic buying processes that are essential when taking a collection from the design showroom to the store. This three year full time course forms business professionals with core fashion buying skills covering all sectors of the fashion and luxury markets. 

01 Oct 2024
English  - Fee
Enrollment Fee
UK Nationals or UK Domicile fees
International fees

The enrollment fee is due every year


Regent’s University London

Validated by Regent’s University London
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Learning focus
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Study Units
BOF · Badge of Excellence
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A Fashion Business & Buying BA program focuses on the business side of the fashion industry. In this program, students will learn about the processes involved in buying and merchandising, as well as the fundamentals of running a successful fashion business. The curriculum typically includes courses in marketing, consumer behavior, fashion forecasting, branding and advertising, merchandising, supply chain management, e-commerce, and retail management. 

Additionally, students will have the opportunity to take courses that specialize in areas such as sustainability, fashion technology, and innovative business. Graduates of this program can pursue careers as buyers, merchandisers, marketing and sales managers, product developers, and retail managers in the fashion industry. 

In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers.

  • Fashion buying strategies
  • Contemporary buying and e-commerce
  • Fashion buying and product development management
  • Fashion marketing management
  • Purchasing budgets and range planning
  • Supply chain management & distribution
  • Stock management and merchandising mix
  • Communication, time management, leadership
  • Professional research & presentation methods
  • Fashion history & cultural contemporary perspectives
  • Fashion buyer
  • Product manager
  • Retail manager
  • Project manager
  • Distribution manager
  • Operations & logistics manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • The Contemporary Product
  • Fashion Next
  • Finance and Management Control

Year three

  • Omnichannel Distribution
  • Honours Project Fashion Business & Buying
  • Future of Fashion


Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

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