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The Course

Fashion Business & Buying

Predict next season’s trends
BA (Hons) Degrees · 3-Year courses
Undergraduate
MILANO
LONDON
These undergraduate programmes are designed for participants looking to enter the fashion world. They provide a complete education at undergraduate level and allow participants to acquire all of the necessary knowledge and skills to carry out a profession in their chosen subject.

MILANO

Specialise in fashion buying and decide what’s in store next season. Professional fashion buyers know how to select a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs, planning and following strategic buying processes that are essential when taking a collection from the design showroom to the store. This three year full time course forms business professionals with core fashion buying skills covering all sectors of the fashion and luxury markets. 

15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 17,100
Fee non EU
€ 20,500
15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 17,600
Fee non EU
€ 21,000
11 Oct 2021 - 24 Jun 2022
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 18,600
Fee non EU
€ 22,000

Programme Specification

Virtual Open Day Milano Fashion
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Istituto Marangoni Scholarship
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First Class Welcome Pack
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Discover the course
Learning focus
Possible career paths
Study Units · for London school only
BOF · Badge of Excellence

Participants progress to learn the selection and purchasing of luxury fashion products for high street brands, boutiques, innovative independent fashion labels and e-commerce retail outlets using existing and contemporary business models, encapsulating innovation, new media, and technology in the global buying process. The course explores trends, stock mix, the buying calendar, range planning, pricing strategies and profitability, all crucial when planning the purchase of a seasonal fashion collection. Excellent negotiation techniques with suppliers are fundamental, together with issues in pricing, merchandising, budgets, JIT ordering, distribution channels and supplier lead times. Buyers need to be both creative and business-minded, with strong merchandising, analytical skills in order to understand and successfully manage the supply chain. Accurately predicting sales and customer demand is crucial to the success of a fashion company. Buyers may work just a few months in advance, or at times years ahead depending on the product and market positioning. Participants learn how to anticipate trends through careful analysis of fashion weeks, through research and investigation of the target audience, and by evaluating tendencies and current issues in the fashion industry, including sustainability and new media influences that affect consumer taste and essentially, consumer buying habits. They learn how to make detailed analyses of past sales records in order to predict future sales, exploring the technical and theoretical aspects of a buying campaign and the impact of merchandising and visual display on sales, both in store and in online retailing (e-commerce). Participants learn real-world skills working on buying campaigns, seeing how collections and launches are viable, and in collaboration with international companies on industry projects and case studies. Meanwhile classes in fashion context and culture provide the necessary skills to make a critical assessment of a brand or client’s lifestyle and legacy, completing the course with a highly sought after professional profile in fashion and luxury buying. This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (buying), completing the course with a distinct professional profile. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • Fashion buying strategies
  • Contemporary buying and e-commerce
  • Fashion buying and product development management
  • Fashion marketing management
  • Purchasing budgets and range planning
  • Supply chain management & distribution
  • Stock management and merchandising mix
  • Communication, time management, leadership
  • Professional research & presentation methods
  • Fashion history & cultural contemporary perspectives
  • Fashion buyer
  • Product manager
  • Retail manager
  • Project manager
  • Distribution manager
  • Operations & logistics manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • The Contemporary Product
  • Fashion Next
  • Finance and Management Control

Year three

  • Omnichannel Distribution
  • Honours Project Fashion Business & Buying
  • Future of Fashion

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

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Meroni Paolo
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LONDON

Specialise in fashion buying and decide what’s in store next season. Professional fashion buyers know how to select a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs, planning and following strategic buying processes that are essential when taking a collection from the design showroom to the store. This three year full time course forms business professionals with core fashion buying skills covering all sectors of the fashion and luxury markets. 

04 Feb 2021 - 27 Aug 2021
English
Enrollment Fee
£ 3,300
Fee EU
£ 14,150
Fee non EU
£ 17,750
?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


11 Oct 2021 - 24 Jun 2022
English
Enrollment Fee
£ 3,300
UK Nationals or UK Domicile fees
£ 12,500
International fees
£ 18,800


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Istituto Marangoni Scholarship
DISCOVER MORE
Discover the course
Learning focus
Possible career paths
Study Units · for London school only
BOF · Badge of Excellence

Participants progress to learn the selection and purchasing of luxury fashion products for high street brands, boutiques, innovative independent fashion labels and e-commerce retail outlets using existing and contemporary business models, encapsulating innovation, new media, and technology in the global buying process. The course explores trends, stock mix, the buying calendar, range planning, pricing strategies and profitability, all crucial when planning the purchase of a seasonal fashion collection. Excellent negotiation techniques with suppliers are fundamental, together with issues in pricing, merchandising, budgets, JIT ordering, distribution channels and supplier lead times. Buyers need to be both creative and business-minded, with strong merchandising, analytical skills in order to understand and successfully manage the supply chain. Accurately predicting sales and customer demand is crucial to the success of a fashion company. Buyers may work just a few months in advance, or at times years ahead depending on the product and market positioning. Participants learn how to anticipate trends through careful analysis of fashion weeks, through research and investigation of the target audience, and by evaluating tendencies and current issues in the fashion industry, including sustainability and new media influences that affect consumer taste and essentially, consumer buying habits. They learn how to make detailed analyses of past sales records in order to predict future sales, exploring the technical and theoretical aspects of a buying campaign and the impact of merchandising and visual display on sales, both in store and in online retailing (e-commerce). Participants learn real-world skills working on buying campaigns, seeing how collections and launches are viable, and in collaboration with international companies on industry projects and case studies. Meanwhile classes in fashion context and culture provide the necessary skills to make a critical assessment of a brand or client’s lifestyle and legacy, completing the course with a highly sought after professional profile in fashion and luxury buying. This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (buying), completing the course with a distinct professional profile. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • Fashion buying strategies
  • Contemporary buying and e-commerce
  • Fashion buying and product development management
  • Fashion marketing management
  • Purchasing budgets and range planning
  • Supply chain management & distribution
  • Stock management and merchandising mix
  • Communication, time management, leadership
  • Professional research & presentation methods
  • Fashion history & cultural contemporary perspectives
  • Fashion buyer
  • Product manager
  • Retail manager
  • Project manager
  • Distribution manager
  • Operations & logistics manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • The Contemporary Product
  • Fashion Next
  • Finance and Management Control

Year three

  • Omnichannel Distribution
  • Honours Project Fashion Business & Buying
  • Future of Fashion

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Be always updated
VIEW ALL NEWS & EVENTS
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