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The Course

Fashion Business

Where business acumen and creativity meet
BA (Hons) Degrees · 3-Year courses
Undergraduate
PARIS
LONDON
These undergraduate programmes are designed for participants looking to enter the fashion world. They provide a complete education at undergraduate level and allow participants to acquire all of the necessary knowledge and skills to carry out a profession in their chosen subject.

PARIS

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategybudgetingfinanceproduct developmentfashion marketing, communication, branding, retail operations management and global distribution channels. 

10 Oct 2022 - 23 Jun 2023
English  - Fee
Enrollment Fee
€4,000
Fee EU
€18,500
Fee non EU
€22,500

Validations

Manchester Metropolitan University

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

RNCP
Participants who successfully complete the three-year Fashion Business RNCP course taught in Paris will receive the title of ‘Fashion Business (Responsable de la stratégie marketing et commercial des entreprises de mode)’. As recognised vocational training, RNCP (level 6 - EU) corresponds to the competences of a bachelor degree with participants obtaining 180 ECTS credits upon successful completion of the programme. Level 6 title (180 ECTS) is registered in the National Repertoire of Professional Certifications (RNCP) by decision of France Compétences. For further details please do not hesitate to contact the information office at the Paris school.

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Learning focus
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BOF · Badge of Excellence

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion. For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • The fashion system, predictors & consumer markets
  • Trends, cultural movements, innovation
  • Production and manufacturing processes
  • The role of the fashion buyer
  • Marketing strategies & communications tools
  • Brands and branding
  • Finance and management control
  • Fashion retailing & digital marketing
  • The history of fashion to present day
  • Creative research theory & practice
  • Retail manager
  • Business developer
  • Commercial director
  • Project manager
  • Operations manager

Istituto Marangoni Milano is giving students in the three-year Fashion Business course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris. Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University. Find out more about the enrolment to 2nd year and 3rd year.

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

LONDON

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, prodcut development, fashion marketing, communication, branding, retail operations management and global distribution channels.

01 Feb 2022 - 02 Sep 2022
English  - Fee
Enrollment Fee
£3,300
UK Nationals or UK Domicile fees
£12,500
International fees
£18,800

 

February 2022 intake: tuition fee valid for enrollment received within 30th of November 2021

10 Oct 2022 - 30 Jun 2023
English  - Fee
Enrollment Fee
£3,300
UK Nationals or UK Domicile fees
£12,500
International fees
£19,400

· UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
· International fees (For everyone else who requires a visa to study in London)

?

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Validations

Manchester Metropolitan University

Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.

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Istituto Marangoni London Fashion School Shines in 20/21 National Student Survey
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Learning focus
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Study Units
BOF · Badge of Excellence
Discover Uni London

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion. For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

  • The fashion system, predictors & consumer markets
  • Trends, cultural movements, innovation
  • Production and manufacturing processes
  • The role of the fashion buyer
  • Marketing strategies & communications tools
  • Brands and branding
  • Finance and management control
  • Fashion retailing & digital marketing
  • The history of fashion to present day
  • Creative research theory & practice
  • Retail manager
  • Business developer
  • Commercial director
  • Project manager
  • Operations manager

Year one

  • Introduction to Fashion
  • Alpha Marketing
  • The Luxury Fashion Product
  • Principles of Business

Year two

  • Visual and Emotional Branding
  • Marketing in the Luxury Sphere
  • Fashion Lab Project
  • Finance and Management Control

Year three

  • Omnichannel  Distribution
  • Honours Project Fashion Business
  • Future of Fashion

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

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