Fashion Business
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
PARIS
Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels.
The enrollment fee is due every year
The enrollment fee is due every year
The enrollment fee is due every year
Validations
At the end of the programme, candidates take certification tests. If successful, they will receive the French state-recognized professional certificate level 6 "Responsable de la stratégie marketing et commerciale de mode". The certification is registered within the RNCP by decision of France Compétences as of 17/11/2017. In addition, in order to facilitate the academic recognition of the knowledge and skills acquired during their academic programme, they will acquire 180 ECTS credits. For more information, do not hesitate to contact the information office of the Paris School.
Validated by Regent’s University London
For further information click here
Programme Specification
BA (Hons) Degree · Fashion Business · Paris
Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development. For European schools only, this course forms the base of all three-year fashion design study pathways. With fashion design as the core subject, participants select from different pathways to specialize in a chosen area of interest, responding to individual creative flair and passion. For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
- The fashion system, predictors & consumer markets
- Trends, cultural movements, innovation
- Production and manufacturing processes
- The role of the fashion buyer
- Marketing strategies & communications tools
- Brands and branding
- Finance and management control
- Fashion retailing & digital marketing
- The history of fashion to present day
- Creative research theory & practice
- Retail manager
- Business developer
- Commercial director
- Project manager
- Operations manager
Istituto Marangoni Milano is giving students in the three-year Fashion Business course the opportunity to enjoy an international experience by attending the 1st year in Milano or Florence and then completing the cycle of studies (2nd or 3rd year) at the Schools in London or Paris. Students who successfully complete the programmes in Paris and London will be awarded with a BA (Hons) Degree validated by the Manchester Metropolitan University. Find out more about the enrolment to 2nd year and 3rd year.
Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.
- Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
- Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
- Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.
An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.
LONDON
Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, prodcut development, fashion marketing, communication, branding, retail operations management and global distribution channels.
The enrollment fee is due every year
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Validated by Regent’s University London
For further information click here
Programme Specification
The Fashion Business BA program is designed to provide students with a comprehensive understanding of the fashion industry from both a business and creative perspective. The program includes a range of courses that cover the key areas of fashion business including marketing, management, retail, merchandising, and product development.
The program aims to develop the skills and knowledge necessary for students to pursue a career in the fashion industry, whether it be in fashion design or business management. Students will learn about consumer behavior and market trends, as well as the process of developing and launching a fashion product.
In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers.
- The fashion system, predictors & consumer markets
- Trends, cultural movements, innovation
- Production and manufacturing processes
- The role of the fashion buyer
- Marketing strategies & communications tools
- Brands and branding
- Finance and management control
- Fashion retailing & digital marketing
- The history of fashion to present day
- Creative research theory & practice
- Retail manager
- Business developer
- Commercial director
- Project manager
- Operations manager
Year one
- Introduction to Fashion
- Alpha Marketing
- The Luxury Fashion Product
- Principles of Business
Year two
- Visual and Emotional Branding
- Marketing in the Luxury Sphere
- Fashion Lab Project
- Finance and Management Control
Year three
- Omnichannel Distribution
- Honours Project Fashion Business
- Future of Fashion
Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.
- Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
- Learning Experience – The students’ experience while in school assessing the quality of teaching and the resources available at the institution.
- Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.
An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.
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