Fashion Product

The course provides a broad selection of subjects (including pattern making, fashion design, buying, fashion marketing, and product design) allowing students to delve into both creative processes and supply chain management, acquiring specialized skills in the fashion industry.

Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.

Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

The Bachelor's Degree in Fashion Product, recognized by the MUR (Ministry of University and Research), equips students with skills in product development, merchandising, fashion buying, and supply chain management. This course offers an in-depth analysis of market trends to develop an integrated omnichannel strategy for launching, producing, and distributing a "most-wanted" collection.

From Product Manager to Fashion Buyer, to Supply Chain Manager, studying Fashion Product at Istituto Marangoni is a journey to turn a product into an object of desire, making it a bestseller within the international luxury market.

The course provides a broad selection of subjects (including pattern making, fashion design, buying, fashion marketing, and product design) allowing students to delve into both creative processes and supply chain management, acquiring specialized skills in the fashion industry.

Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

The city of Paris, long celebrated as the global capital of fashion and luxury, is the perfect setting to explore the intersection of design, craftsmanship, and business in the fashion industry. With its unparalleled influence on haute couture, prêt-à-porter, and emerging trends, Paris offers students access to a vibrant ecosystem of creative minds, established maisons, and innovative designers.

Rooted in Paris’s fashion heritage and forward-thinking environment, this course emphasizes both the artistic and technical aspects of the industry, blending creativity with business acumen. Designed for aspiring professionals in roles such as product managers, buyers, and supply chain specialists, the program fosters a deep understanding of the entire product lifecycle, from initial conception to market launch.

• Product lifecycle management: design to market launch

• Sourcing, supply chain, and sustainability practices

• Digital tools: 3D modeling, AI, and omnichannel strategies

• Trend forecasting and consumer engagement • Strategic storytelling and brand identity

• Collaborations with leading fashion brands and maisons

• Guest lectures and workshops with industry professionals

• Real-world project feedback from global experts

The Bachelor's Degree in Fashion Product at Istituto Marangoni Paris provides students with the skills and knowledge to oversee the lifecycle of a fashion product—from concept and design to production, marketing, and market launch. This course blends creativity, technical expertise, and strategic business acumen to prepare graduates for leadership roles in a rapidly evolving industry.

Furthermore, it provides a comprehensive education in fashion product development, buying, and supply chain management, with a distinct focus on market trends and omnichannel strategies. This program equips students with the expertise to transform creative concepts into commercially successful collections that align with the ever-changing demands of the global luxury market.

Through a combination of hands-on projects, collaborative industry experiences, and theoretical learning, students gain proficiency in key areas such as sourcing, supply chain management, trend forecasting, and digital tools like 3D modeling and AI.

The curriculum also emphasizes sustainability, responsibility, and inclusivity, ensuring graduates are equipped to tackle the challenges of today’s fashion landscape. With a strong focus on storytelling, brand identity, and consumer engagement, students learn to craft compelling narratives and execute impactful marketing campaigns. Real-world collaborations and feedback from industry professionals further enhance the learning experience, empowering students to innovate and thrive in the dynamic world of fashion.

The course is characterized by a balanced mix of creative, technical, cultural and managerial subjects. Trainees become aware of the creative processes related to the development of fashion collections since the beginning of the first year, when they deep dive into the working methodologies of fashion designers, as creative research, trend research and visual communication. The ability to fine tune with fashion designers, understanding their languages and expressive techniques, represents a key asset for professionals working in the product area.

To this end, the course program includes fashion design lessons, technical drawing, pattern making, textile manipulation laboratories, 3D and AI assisted product design. Such expertise is fundamental to mature an in-depth knowledge of material science, garment construction and more in general fashion technology, enabling students to evaluate the impact of different product solutions in term of costs, sustainability and operations.

Istituto Marangoni Riyadh offers 3-year Advanced Training Diploma programs that cater to the specific demands of the local job market for the chosen specialization.

As part of the didactical experience provided to its trainees, the Diploma include an internship period (“Cooperative Training”) which is embedded in the Study Plan of each programme at the third year. This working experience allows trainees to take advantage of skills and topics learned during lessons, putting them into concrete practice within a real professional environment. The internship consists of a period of an experience in professional practice through the realization of individual or group project in collaboration with institutions or companies on their premises, or on the institute’s premises (internship on campus).

Students can have the opportunity to either complete their study path in Saudi Arabia or take advantage from Study Abroad mobility towards Istituto Marangoni campuses.

Students who complete the 3-year program at Istituto Marangoni Riyadh will receive an Advanced Training Diploma, certified by TVTC and recognized in the Kingdom of Saudi Arabia. The program includes a 6-month internship (Cooperative Training).

After 2 years students can progress to the final year at Istituto Marangoni London or Paris and get a Bachelor's Degree in the chosen field of study.

Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.

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