Fashion Management & Brand Strategies
This bachelor’s degree help talents understand and learn key aspects and strategies of business development, planning, communication, and production processes of a fashion brand.
MILANO
The Bachelor’s Degree in Fashion Management & Brand Strategies prepares students acquire the right skills for the management of a fashion brand, guiding them towards the fashion system, from cutting-edge start-ups to global luxury giants.
From the Brand Manager to the Marketing Manager and to the Entrepreneur role, studying Fashion Management at the Istituto Marangoni is a gateway to the future careers of fashion.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including fashion brand strategy, fashion project management, fashion business development, and entrepreneurship) enabling students to delve into both the creative and fashion business aspects, as well as market trend analysis, to acquire in-depth knowledge of the fashion industry.
FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Management & Brand Strategies
Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.» — Maria Grazia Chiuri
In a competitive arena seeking highly trained professionals, the course aims to meet the increasing demand for these jobs:
- Brand Manager
- E-commerce, Retail, Wholesale Manager
- Buyer
- Operations manager
- Merchandiser
- Digital Transformation Manager
- Business Analyst
FIRENZE
The Bachelor’s Degree in Fashion Management & Brand Strategies prepares students acquire the right skills for the management of a fashion brand, guiding them towards the fashion system, from cutting-edge start-ups to global luxury giants.
From the Brand Manager to the Marketing Manager and to the Entrepreneur role, studying Fashion Management at the Istituto Marangoni is a gateway to the future careers of fashion.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including fashion brand strategy, fashion project management, fashion business development, and entrepreneurship) enabling students to delve into both the creative and fashion business aspects, as well as market trend analysis, to acquire in-depth knowledge of the fashion industry.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.» — Maria Grazia Chiuri
In a competitive arena seeking highly trained professionals, the course aims to meet the increasing demand for these jobs:
- Brand Manager
- E-commerce, Retail, Wholesale Manager
- Buyer
- Operations manager
- Merchandiser
- Digital Transformation Manager
- Business Analyst
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