Fashion Management, Digital Communication and Media
This Course trains young talents in the creation of communication strategies and digital storytelling through editorial content development, including press editorials for fashion magazines and digital marketing campaigns, to strengthen the managerial skills required for the creative direction of a Company.
MILANO
The Bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Management, Digital Communication and Media - MIF
Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
FIRENZE
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
DUBAI
Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different markets, countires and realities and their impact on sales performance.
Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development.
5% VAT must be added to all the fees
The enrollment fee is due every year
Validations
Students who successfully complete this program will be awarded with a Bachelor of Arts accredited by the Ministry of Education-Commission for Academic Accreditation (CAA).
Programme Specification
The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems.
- Manage with awareness and critical approach all the technical-production aspects as well cultural-social-economical factors essential in the development and/or establishment of a brand;
- Analyze and manage all themes related with the planning, development and production of a fashion collection;
- Fully understand all strategic management processes, from mass production to logistics;
- communicate the brand and its values by taking advantage of all expression techniques, languages and tools;
- Develop an analysis of products and industrial processes aimed at an effective management of productive contexts and socio-economics elements;
- Carefully evaluate innovation as an integration of creativity and technology for each project:
- Assess the economic feasibility for each product and identify improvement areas;
- Develop adequate management skills to organize your profession, in order to ease the access to the job field and the relation with the economic and productive organizations.
- Communication Manager
- Buyer
- Merchandiser
- Commercial Director
- Product Manager
- Omnichannel Manager
- Marketing Manager
- Brand Manager
- Licensing Manager
- Digital Content Manager
- PR & Events manager
RIYADH
ADVANCED TRAINING DIPLOMA
The Fashion Management, Digital Communication & Media Advanced Training Programme is designed with an explicit progression from creative and managerial processes related to the promotions of fashion collections and brands, to the distinctive operations of the fashion communication industry and its players, as editorial groups, communication agencies or media centers, to the new frontiers of communication, under the impact of the digital transformation and the growing demands for responsibility, diversity and inclusivity.
Within the three years, managerial subjects are enriched with cultural and technical subjects. These disciplines are necessary to enable trainees to properly interpret market phenomena and develop effective communication strategies aware of social, anthropological and psychological factors, as well as aesthetic trends and a vertical expertise on the fashion industry. Such an expertise, specifically, include an in-depth knowledge about different business models, professional roles, operations, fashion cycles, material science and product technology.
The core subjects of the programme revolve around the domains of marketing communication, brand storytelling, content creation, fashion writing, creative direction, virtual production. As a result, the course approaches fashion communication from different perspectives, from intercultural communication to fashion styling, from media planning to celebrity management, from digital storytelling to event management, from fashion journalism to inclusive communication strategies.
FASHION MEDIA AND DIGITAL PROJECTS
Trainees are guided in the definition of communication strategies and plans, and have the opportunity to implement their ideas by creating contents for fashion magazines in the form of editorials, articles or trend reports, to shoot digital marketing campaigns or to experiment with innovative communication formats inspired by the world of gaming and Web 3.
Istituto Marangoni Riyadh offers 3-year Advanced Training Diploma programs that cater to the specific demands of the local job market for the chosen specialization.
As part of the didactical experience provided to its trainees, the Diploma include an internship period (“Cooperative Training”) which is embedded in the Study Plan of each programme at the third year. This working experience allows trainees to take advantage of skills and topics learned during lessons, putting them into concrete practice within a real professional environment. The internship consists of a period of an experience in professional practice through the realization of individual or group project in collaboration with institutions or companies on their premises, or on the institute’s premises (internship on campus).
Trainees of the Training Diploma at Istituto Marangoni in Riyadh can have the opportunity to either complete their study path in Saudi Arabia with a 3-year Advanced Diploma, which includes a 6-month internship (Cooperative Training), or take advantage from Study Abroad mobility towards Istituto Marangoni campuses in Italy, France, UK and UAE, through the “Istituto Marangoni Cross-School” program.
Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.
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