Fashion Management, Digital Communication and Media

The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.

This Course trains young talents in the creation of communication strategies and digital storytelling through editorial content development, including press editorials for fashion magazines and digital marketing campaigns, to strengthen the managerial skills required for the creative direction of a Company.

Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.

Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors. 

The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.

Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different markets, countires and realities and their impact on sales performance. 

Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development.

• Manage with awareness and critical approach all the technical-production aspects as well cultural-social-economical factors essential in the development and/or establishment of a brand;
• Analyze and manage all themes related with the planning, development and production of a fashion collection;
• Fully understand all strategic management processes, from mass production to logistics;
• communicate the brand and its values by taking advantage of all expression techniques, languages and tools;
• Develop an analysis of products and industrial processes aimed at an effective management of productive contexts and socio-economics elements;
• Carefully evaluate innovation as an integration of creativity and technology for each project:
• Assess the economic feasibility for each product and identify improvement areas;
• Develop adequate management skills to organize your profession, in order to ease the access to the job field and the relation with the economic and productive organizations.

Istituto Marangoni Riyadh offers 3-year Advanced Training Diploma programs that cater to the specific demands of the local job market for the chosen specialization.

As part of the didactical experience provided to its trainees, the Diploma include an internship period (“Cooperative Training”) which is embedded in the Study Plan of each programme at the third year. This working experience allows trainees to take advantage of skills and topics learned during lessons, putting them into concrete practice within a real professional environment. The internship consists of a period of an experience in professional practice through the realization of individual or group project in collaboration with institutions or companies on their premises, or on the institute’s premises (internship on campus).

Trainees of the Training Diploma at Istituto Marangoni in Riyadh can have the opportunity to either complete their study path in Saudi Arabia with a 3-year Advanced Diploma, which includes a 6-month internship (Cooperative Training), or take advantage from Study Abroad mobility towards Istituto Marangoni campuses in Italy, France, UK and UAE, through the “Istituto Marangoni Cross-School” program.

Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.

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