Fashion Management, Digital Communication and Media
This Bachelor's degree trains young talents in the creation of communication strategies and digital storytelling through editorial content development, including press editorials for fashion magazines and digital marketing campaigns, to strengthen the managerial skills required for the creative direction of a Company.
MILANO
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Management, Digital Communication and Media - MIF
Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
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