Ami Patel Joins Istituto Marangoni Mumbai as Mentor for Fashion Communication & Styling

Renowned stylist Ami Patel who is celebrated for shaping the images of India’s leading celebrities and public figures, has joined Istituto Marangoni Mumbai as a mentor for the Fashion Communication & Styling programme.

As part of the induction week, Ami conducted an exclusive masterclass for students, offering insights into the philosophy and practice of contemporary styling.

Ami Patel: A Stylist Who Defines Culture

Ami Patel has been instrumental in transforming the landscape of celebrity styling in India. With a career spanning editorial direction, brand consulting, and high-profile red-carpet styling, Ami Patel has worked with acclaimed personalities including Priyanka Chopra, Alia Bhatt, Janhvi Kapoor, and Rashmika Mandanna. Each collaboration has not only created memorable visuals but also set industry-wide trends.

Priyanka Chopra’s tonal red ensemble redefined modern bridal couture, igniting a nationwide trend in monochrome bridalwear. Alia Bhatt’s archival outfit highlighted sustainability in couture, positioning repetition and revival of heritage textiles as symbols of refined taste. Janhvi Kapoor’s ensembles combined temple jewellery, celebrating heritage while driving innovation. Rashmika Mandanna’s embroidered gown at the NMACC, featuring parrots, lotuses, and peacocks, became a landmark in embellished couture. These examples illustrate Patel’s ability to merge identity, culture, and design into powerful narratives that influence the wider world of luxury fashion.

Contribution to Istituto Marangoni Mumbai

Through the mentor role at Istituto Marangoni Mumbai, Ami Patel will guide students in mastering the dual dimensions of styling: creative artistry and professional discipline. Training will extend beyond wardrobe curation to include personal branding, sustainability, negotiation, crisis management, and cross-cultural collaboration. The appointment strengthens Istituto Marangoni Mumbai’s mission of preparing students for global careers where creativity, responsibility, and innovation converge.

The Masterclass: Storytelling Through Fashion

During the induction week masterclass, Ami Patel shared the philosophy that styling is not merely the arrangement of garments but a form of storytelling. Every curated look mustcommunicate identity, heritage, and individuality. Fashion, in this framework, is dialogue, an exchange that connects the wearer with audiences and culture.

Key insights from the session included:

• Fashion as Storytelling: Every look requires a narrative foundation, whether for a red carpet, a wedding, or an editorial.
• Cultural Innovation: Styling can pioneer trends by reinterpreting heritage through modern vocabulary.
• Professional Discipline: Research, sourcing, fittings, and improvisation remain the invisible labor behind every public appearance.
• Sustainability in Luxury Fashion: Repetition, archival revivals, and craft preservation are central to responsible couture.
• Method Dressing: Wardrobes can be aligned with larger narratives, as demonstrated in Janhvi Kapoor’s cricket-inspired ensembles for Mr. & Mrs. Mahi.

Professionalism and Inspiration

Ami Patel emphasized that styling is not defined solely by creativity but also by presence, tone, and discipline. Etiquette, humility, and collaboration are indispensable to success. Relationships with designers, photographers, and creative teams form the professional networks that sustain careers in fashion. For students, the message was clear: resilience, adaptability, and professionalism are as valuable as artistic talent.

A Responsible Approach to Fashion

In addition to creative innovation, Ami Patel highlighted the urgent role of responsibility in contemporary fashion. Luxury today requires accountability, supporting local crafts, encouraging sustainability, and normalizing outfit repetition. Initiatives such as #ItsCoolToRepeat demonstrate how style can merge versatility with refinement, reshaping perceptions of exclusivity. Patel’s advocacy aligns with Istituto Marangoni Mumbai’s ethos of preparing students to innovate responsibly within the global fashion ecosystem.

Empowering Through Styling

Styling, in Ami Patel’s approach, is a tool of empowerment. Careful choices in silhouette, color, and detail can enhance confidence, highlight individuality, and transform identity. This philosophy reinforces the importance of personal branding as a discipline where fashion serves both as expression and as strategy.

Preparing Students for the Future

The mentor's role extends beyond instruction in wardrobe curation. Training will expose students to industry realities: archival sourcing, designer negotiations, logistical orchestration of fittings, and crisis management during live events. Students will also be encouraged to experiment with narrative-led styling, cross-disciplinary collaboration, and method dressing, ensuring readiness for the evolving demands of the global industry.

While technology and AI offer valuable tools for research and visualization, Patel stressed that intuition and human connection remain central to styling. Emotional intelligence, the ability to understand insecurities, amplify strengths, and communicate identity through fashion, cannot be replicated by technology. This balance between tools and creativity is essential for the future of styling.

A Transformative Appointment

The appointment of Ami Patel as mentor at Istituto Marangoni Mumbai represents a transformative moment for the institute. Students gain not only access to technical expertise in celebrity styling and editorial direction but also exposure to the values of discipline, cultural awareness, and responsible practice.

Through her mentorship, students are introduced to the philosophy that fashion is never just clothing. Fashion is identity, heritage, and narrative interwoven into every detail. Styling, when approached with conviction and collaboration, has the power to shape culture and define moments in history.

Conclusion

Ami Patel’s contribution to Istituto Marangoni Mumbai reinforces the institution’s role as a hub for cultivating future leaders in luxury fashion and communication. The integration of creative innovation, professional discipline, and ethical responsibility prepares students to navigate the complex ecosystem of designers, artisans, photographers, PR professionals, and global audiences.

Styling, as demonstrated by Patel’s career and teaching, is both an art and a discipline, where sustainability, personal branding, celebrity styling, luxury fashion, and method dressing intersect. By joining as mentor and leading a masterclass during induction week, Ami Patel provides students not only with inspiration but also with a clear vision of the skills, values, and mindset required to leave a lasting impact on the fashion industry.The appointment further symbolizes the passing of industry wisdom to the next generation.

Students gain access to first-hand knowledge of how iconic moments are crafted, how heritage and innovation coexist, and how responsibility shapes the future of style. With guidance from Ami Patel, the next generation of stylists will not only create memorable imagery but also elevate Indian fashion on a global stage, carrying forward a legacy where creativity and responsibility are inseparable.