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Fragrances Day 2024


Fragrances Day 2024

Inhabit Your Emotions: How Fragrances Can Craft Fashion Narratives
13 May 2024

"Inhabit Your Emotions: How Fragrances Can Craft Fashion Narratives" is a series of three exclusive talks organised by Istituto Marangoni Milano in partnership with Accademia del Profumo to celebrate Fragrances Day

Istituto Marangoni Milano is hosting an afternoon event that will be a treat for fragrance enthusiasts, taking them on a sensory journey where they can explore the fascinating relationship between fragrances and fashion. It is a unique opportunity to meet journalists, content creators, master perfumers and brands that have turned their passion into a success story.

The guests who will take turns on stage at Istituto Marangoni Milano's long-standing School of Fashion, on 4, Via Verri, in the heart of Quadrilatero della Moda, are:

    • Matilda Morri A.K.A. Sssinister, a fragrance expert content creator with a fanbase of more than 320,000 followers

    • Daniele Siciliano, General Manager of Naima, a national perfumery brand that belongs to the Heritage of historic families of entrepreneurs. Naima has a network of more than 275 stores in Italy, representing well-known brands such as Armani, Bulgari, Chanel, Dior, D&G, and Guerlain

  • Luca Maffei, known as Italy's most famous perfumer. Maffei has collaborated with Carthusia, a brand that is synonymous with heritage and olfactory culture and has remained true to the values that defined it at the time of its founding. These include the use of entirely handmade production methods, natural techniques, and exceptional craftsmanship.

 Three exclusive talks led by industry experts will explore the power of fragrances in shaping fashion narratives, allowing us to discover how fragrances can communicate emotions, create atmospheres, and tell unique stories.

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