After years of valuable collaboration, Istituto Marangoni has teamed up with Cartier for the first extraordinary cross-campus student challenge. 

This unique contest brought together over 300 talented students from 6 IM Schools across Paris, Shanghai, Dubai, London, Milan and Mumbai, to reflect on the theme: "Heritage and the New Generation: Reimagining Cartier’s Legacy for a global new generation audience.“ 

Throughout the project, students had the opportunity to meet and receive guidance from Cartier’s regional teams. The 12 best projects were then presented to a global jury of selected members of the Cartier’s leadership team, including the SVP Chief Marketing Officer, and showcased diverse creative proposals, leveraging various mediums and cross-cultural lenses.

We are pleased to announce the winning project “The Red Atelier” from the Paris campus, and the runner-up “Love needs Actions” from the Shanghai campus. We thank all participants of this challenge for their dedication and contributions.

Winner team: The Red Atelier, Paris School

• Student Names: Dorleta Gutiérrez Sanz, Rachele De Marco & Diana Coronel

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Second-runner team: Love needs Actions, Shanghai School

• Student Names: Ouran Wang, Yihong Lai, Ademay Nauanova, and Yu Xu. ​

This isn’t just a project, it’s a creative journey connecting our global community, where ideas travel across continents and the next generation of innovators shape the future of luxury.