Istituto Marangoni Firenze announces a three‑year partnership with Vranjes Firenze, an Italian excellence in artistic perfumery, launching a strategic collaboration dedicated to the development of new educational and project‑based pathways in the field of Fragrances & Cosmetics. The agreement aims to support the growth of young talents and professionals in an ever‑evolving sector, where fragrance increasingly asserts itself as an identity‑driven language and a strategic design tool within contemporary luxury.

“Collaborating with Vranjes Firenze means enhancing one of the most authentic expressions of Florentine sensory mastery: the art of perfume. Together, we will build a pathway that brings together culture, innovation and vision, training the Fragrances & Cosmetics professionals of tomorrow”

Lorenzo Tellini, School Director of Istituto Marangoni Firenze

Founded in 1983, Vranjes Firenze is today an internationally recognized brand, renowned for its ability to combine high craftsmanship, olfactory research and iconic design. Translating the soul of Florence into fragrances distributed in more than 75 countries worldwide, the brand has strengthened its global positioning over the years, notably through the acquisition of a 51% stake in Integra Fragrances, establishing itself as a Scent Power House specialized in scent branding and bespoke projects for the luxury and hospitality sectors. This growth path is underpinned by a responsible approach, certified by B Corp™, reflecting a concrete commitment to sustainability and ethical supply chains.

“For Vranjes Firenze, fragrance has always been a cultural as well as a sensory language. This collaboration stems from the desire to share our expertise with new generations and to contribute to the education of professionals capable of interpreting fragrance design as a strategic asset in the luxury world”

Giuseppe Colotto, Chief Executive Officer of Vranjes Firenze

The connection with Florence represents a cornerstone of the partnership. On one hand, Vranjes Firenze is deeply rooted in the city, transforming its history, art and energy into timeless olfactory experiences; on the other, Istituto Marangoni Firenze confirms its role as an international hub, capable of integrating cultural heritage and contemporary vision through an educational model that connects training, industry and innovation. A natural dialogue between two realities sharing the same territorial DNA and a common commitment to experimentation.

Further strengthening the partnership will be the launch of co‑branded scholarships by the end of April, designed to support young talents and foster the development of a new generation of professionals in the Fragrances & Cosmetics sector. The scholarships will be part of a broader program including workshops, company talks, academic projects and real briefs, offering students direct exposure to the professional world and to the dynamics of contemporary luxury.