The Art of Korean Beauty

A harmonious blend of tradition and innovation, Korean beauty has become a global benchmark in skincare. By combining natural ingredients with state-of-the-art technology, unique olfactory signatures, and an unmistakable sense of design, K-Beauty continues to set trends and challenge conventions. A global phenomenon further fueled by the soaring success of K-Dramas and K-Pop.

This conference invites you to explore the aesthetic, scientific, and cultural dimensions of a phenomenon that’s reshaping the way the world thinks about beauty.

We're all K-fans!

Guest speakers: 

• Martin Jaccard - Head of fine fragrance North East Asia at Symrise
• Maria Plaza - Head of marketing at Miin Cosmetics (Operating 40 stores, with 2 in-house Korean brands and distribution of more than 40 Korean beauty labels).

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