In the creative heart of Milan, Istituto Marangoni Milano Design reaffirmed its role as a benchmark in the education of future professionals in design and visual communication. The collaboration with Trussardi Home, a historic brand in high-end interior design, gave life to an outstanding project that blended heritage, creativity, and strategic innovation.

An immersive project to express “Milanesità”

Under the evocative title “An Epiphany of Italian Living”, students from the Master in Digital Art Direction and Digital Design for Immersive Experiences were challenged to develop a digital activation concept aimed at communicating Trussardi Home’s new brand positioning. The brief presented a concrete and ambitious challenge: to reinterpret the concept of the Italian home through the lenses of contemporary design, digital culture, and experiential communication.

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Outstanding mentorship for an integrated vision

Guided by a distinguished team —Francesco Bernabei (founder of MONOGRID), Andrea Bomentre (M&C Saatchi Italy), and Massimo Lorusso, Creative Director of Trussardi Home — the students shaped projects that merged creativity, technology, and strategy. This pathway fully embodied the educational approach of Istituto Marangoni Milano Design: learning by doing, in constant dialogue with leading industry professionals.

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Un post condiviso da Istituto Marangoni MI Design (@istitutomarangoni_milanodesTrussardi Home’s identity — understated, refined, and rooted in a long-standing tradition of craftsmanship — became the starting point for exploring new forms of digital storytelling. The project proposals that emerged from the students’ creative lab reflected the essence of contemporary living, where aesthetics, functionality, and emotional storytelling blended into immersive and meaningful experiences.

Design as a cultural and digital language

Trussardi Home’s identity — understated, refined, and rooted in a long-standing tradition of craftsmanship — became the starting point for exploring new forms of digital storytelling. The project proposals that emerged from the students’ creative lab reflected the essence of contemporary living, where aesthetics, functionality, and emotional storytelling blended into immersive and meaningful experiences.

Research, experimentation, and design culture

This project allowed students to engage in every phase of a professional design process: from market analysis and concept development to the creation of digital and technical content. With ongoing support from tutors and mentors, each proposal became a concrete example of how creative thinking and strategic vision could converge in the world of design and communication.

A case study by Istituto Marangoni Milano Design

“An Epiphany of Italian Living with Trussardi Home” was much more than an academic exercise — it stood as a tangible demonstration of the value of industry-oriented education, the transformative power of mentorship, and the ability of Istituto Marangoni Milano Design to prepare its students to become conscious professionals, innovators, and future leaders in the creative industries.