Immersive Exhibition Design
in partnership with Sotheby's
Istituto Marangoni London recently completed an exciting collaboration with Sotheby’s, offering BA Interior Design students the opportunity to redefine art exhibition experiences through innovative spatial design.
This project, led by Madhurika Pandya, Programme Leader for BA Interior Design, focused on designing an immersive exhibition for Sotheby’s Modern British & Irish Art auction.
The initiative, held at Sotheby’s Bond Street, highlightsthe school’s commitment to creativity, industry engagement, and cultural storytelling.
What does the future of art exhibition design look like? At Istituto Marangoni London, students answered this question through a hands-on collaboration with Sotheby’s.
The project challenged BA Interior Design students to transform Sotheby’s historic London space into a narrative-driven, multisensory experience that celebrates Modern British & Irish Art while engaging visitors.
Throughout the project, Jamie Howell, Senior Exhibition Design Manager at Sotheby’s, played a pivotal role. He met with students at key touch points, offering guidance and feedback to help them understand how to translate cultural narratives into spatial design.
Students explored the principles of experiential design, gaining practical skills in storytelling through architecture, lighting, and materials.
The project culminated in a final presentation at Sotheby’s Bond Street, where students showcased their concepts to a panel of art and design experts.
Students involved created an exhibition that educates visitors on Modern British & Irish Art heritage
The initiative invited students to push the boundaries of traditional auction house displays with immersive design.
The project provided students with real-world experience and mentorship from Sotheby’s curators and designers, bridging the gap between education and industry.
The collaboration culminated in a dynamic final presentation, where students presented their exhibition designs to Sotheby’s representatives and faculty.
Each design reflected a uniqueblend of creativity and cultural storytelling, demonstrating how spatial design can engage visitors and enhance the experience of Modern British & Irish Art.
Jamie Howell’s insights on art curation and visitor engagement were integral to the event, inspiring students to think critically about how to use design to communicate cultural narratives.
Students presented their work, showcasing their innovative approaches to exhibition design and their ability to merge traditional art curation with modern spatial techniques.
This project not only provided students with invaluable industry experience but also reinforced Istituto Marangoni London’s dedication to creativity, cultural education, and innovation in design.
