Product Design
These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
MILANO
Both furniture and industrial product design overlap with many creative fields including crafts, fashion, art, and interior design. Product designers understand where these areas meet, making use of contemporary influences and appropriate methods in their own creative process, designing luxury furniture, bespoke one-off items, or products for industrial design and commercialisation.
Validations
Participants who successfully complete this three-year course will be awarded with a First Level Academic Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits.
*The pathways available in Milano and Firenze ‘Fashion Design & Accessories with Womenswear Pathway’, ‘Fashion Design & Accessories with Menswear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design & Accessories’. The final diploma awarded will state the main course title.
Programme Specification
Product Design · AFAM
This three year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation. Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas. The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ exhibition in Milano, Italy. Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in an industry-driven project in partnership with a leading company, while additional networking opportunities are offered during the final graduation event, showcasing forward-thinking designs for this exciting, challenging and innovative industry. This course forms the base of all three-year product design study pathways. With product design as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
- Technical drawing & rendering (CAD)
- The product design process
- Product analysis
- Product branding
- Industry project work in collaboration with companies
- The history and culture of product design
- Design methodology & development
- Industrialisation of the creative process
- Final project and portfolio creation
- Creative research practice and theory
- Product designer
- Product development manager
- Design director
- System designer
- Concept designer
LONDON
Both furniture and industrial product design overlap with many creative fields including crafts, fashion, art, and interior design. Product designers understand where these areas meet, making use of contemporary influences and appropriate methods in their own creative process, designing luxury furniture, bespoke one-off items, or products for industrial design and commercialisation.
· UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
· International fees (For everyone else who requires a visa to study in London)
Validations
Subject to validation by Regent’s University London
Programme Specification
This three year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation. Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas. The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ exhibition in Milano, Italy. Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in an industry-driven project in partnership with a leading company, while additional networking opportunities are offered during the final graduation event, showcasing forward-thinking designs for this exciting, challenging and innovative industry. This course forms the base of all three-year product design study pathways. With product design as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
- Technical drawing & rendering (CAD)
- The product design process
- Product analysis
- Product branding
- Industry project work in collaboration with companies
- The history and culture of product design
- Design methodology & development
- Industrialisation of the creative process
- Final project and portfolio creation
- Creative research practice and theory
- Product designer
- Product development manager
- Design director
- System designer
- Concept designer
Year one
- Product Design Methodology
- Product Design
- Furniture Design Product
- History of Art, Design and Visual Culture
Year two
- Aesthetic Culture
- Project Culture
- Product Design Culture
- Design and Cultural Perspective
Year three
- Integrated Product Design
- Professional Product Design
- Final Project & Portfolio
- Researching Theory & Practice
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