Fashion Design & Marketing

Develop, design & promote your fashion future

Three-Year Course *** (Pathways)

1 Oct 2019 - 17 Jul 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 18.700
tuition fee non-EU € 21.800

* Participants who successfully complete the three year courses ‘Fashion Design & Accessories*’, ‘Interior Design*’, ‘Product Design’, and ‘Visual Design’ in Milano, will be awarded the AFAM First Level Academic Diploma. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathways held in Milano ‘Fashion Design & Womenswear Pathway’, ‘Fashion Design & Menswear Pathway’, 'Fashion Design & Marketing', ‘Interior Design & Lighting Pathway’, 'Product Design & Furniture', are a specialisation of the recognised AFAM main courses ‘Fashion Design & Accessories’, 'Product Design' and ‘Interior Design’, (Pathway final diplomas will state the main course title). For further details please do not hesitate to contact the information office at the Milano School of Fashion or School of Design. Those who do not meet requirements and successfully complete the study path will be awarded an Istituto Marangoni certificate.

Programme Specification

Highlights

Three-Year Course *** (Pathways)

1 Oct 2019 - 17 Jul 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 17.500
tuition fee non-EU € 20.500

**Participants who successfully complete the programmes in ‘‘Fashion Design & Accessories’, ‘Fashion Design & Menswear’ y ‘Fashion Design & Marketing’ in Firenze will be awarded an Istituto Marangoni certificate.

Programme Specification

Highlights

BA (Hons) Degree* ** (Pathways)

1 Oct 2019 - 5 Jun 2020
en
fees
enrolment fee £ 3.300
 
tuition fee EU £ 14.200
tuition fee non-EU £ 17.500

English and EU domiciled students may be eligible for tuition fee support, to contribute towards the annual fees, via Student Loan Company (SLC) and maintenance support dependent upon eligibility. Full information can be found here https://www.gov.uk/student-finance/new-fulltime-students . For the London School, payment must be made in GBP only. Student Finance for Scotland, Wales and Northern Ireland: the London School of Fashion and Design does not have specific course designation for 19/20 in any of the other devolved nations, Scotland, Wales and Northern Ireland. If you are a student domiciled in one of these countries, you should be aware that you may receive only partial, or no tuition fee loan to support your studies. Before submitting an application to study, you should contact the relevant funding authority in your home country to discuss this to ensure you are able to partially cover the cost of your preferred programme. For Northern Ireland: studentfinanceni.co.uk; for Scotland: saas.gov.uk; for Wales: studentfinancewales.co.uk.

Programme Specification

Highlights

The perfect fit: designers with marketing acumen and communication flair. This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective. Starting from essential and conceptual hand drawing techniques, participants begin to develop fashion designs and learn how to further advance their own design ideas from creative research.

They are shown how to investigate important topics in today’s apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. While designing fashion collections and creating garments, participants are introduced to the main principals of marketing and understand the global luxury consumer, in order to recognise and create specific communication strategies for the fashion market.

They will learn how to identify and define their own individual collections, and further develop them by considering aspects of range planning, pricing, product development, and the organisation of manufacturing processes.

By applying these skills to their own collection planning, participants learn how to manage various aspects of production within the broader fashion supply chain. Finally through the creation of business strategies linked to the development of their own design work, presented through a professional portfolio, participants are able to produce business plans to support the entrepreneurial flair of a collection proposal. This programme gives participants a breadth of skills and knowledge in fashion design and marketing, in preparation for a career in the global fashion, luxury and creative industries. With an extra vision and aptitude in communication and fashion marketing, participants have additional versatile skills that can be adapted to any career in the vast world of fashion and luxury.

This course is part of the fashion design study pathways. With fashion design as the core subject, participants specialise in the chosen area of interest, completing the course with a distinct professional profile.

This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

* Participants who successfully complete the three year courses ‘Fashion Design & Accessories*’, ‘Interior Design*’, ‘Product Design’, and ‘Visual Design’ in Milano, will be awarded the AFAM First Level Academic Diploma. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathways held in Milano ‘Fashion Design & Womenswear Pathway’, ‘Fashion Design & Menswear Pathway’, 'Fashion Design & Marketing', ‘Interior Design & Lighting Pathway’, 'Product Design & Furniture', are a specialisation of the recognised AFAM main courses ‘Fashion Design & Accessories’, 'Product Design' and ‘Interior Design’, (Pathway final diplomas will state the main course title). For further details please do not hesitate to contact the information office at the Milano School of Fashion or School of Design. Those who do not meet requirements and successfully complete the study path will be awarded an Istituto Marangoni certificate.



LEARNING FOCUS

  • Fashion drawing & Illustration (2D, 3D)
  • Pattern cutting & construction
  • Digital design
  • Professional design & portfolio
  • Visual communication & professional presentation skills
  • Marketing & fashion business practices
  • Product management
  • Business plan development
  • Fashion entrepreneurship
  • Fashion buying & range planning
  • Consumer behaviour & analysis

POSSIBLE CAREER PATHS

  • Menswear/womenswear designer
  • Studio director
  • Product manager
  • Distribution manager
  • Brand developer
  • Marketing manager

STUDY UNITS · LONDON

Year one

  • Fashion Drawing Fundamentals
  • Fashion Design Fundamentals
  • Fashion Collection Fundamentals
  • History of Art and Fashion

Year two

  • Fashion Brand Exploration
  • Marketing in the Fashion Sphere
  • Crafting the Fashion Market
  • Fashion, Art and Cultural Context

Year three

  • Personal Research & Product Management
  • Final Major Project Fashion Design & Marketing
  • Final Dissertation


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