This one-year intensive course focuses on beauty, fragrances and cosmetics market. It provides the knowledge and skills required for building a successful management career in the Luxury Fragrance and Cosmetic industry, meeting the needs of who wants to work in the “world of beauty”.
The course covers the techniques, organization, and economics behind the production and management of fragrances and cosmetics. It will provide an overview of perfumery foundations, ingredients and composition processes and techniques with dedicated laboratory activities for olfactory experiences. Participants will discover how ingredients are processed into a final product by observing every step from research and development to packaging.
Additional topics cover management processes – i.e. retail strategies and distribution – including target audience analysis and financial performance indicators.
The course also analyzes communication and brand strategies of luxury beauty brands, with an eye to brand storytelling, PR and visual display across both traditional and online media.
Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.
To complete the program, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and latest industry trend.
Expert managers will present successful cases to help develop creative ideas and insights.