Butter yellow is taking over nails, skincare, fashion and fragrance. Explore the aesthetic trend everyone’s talking about in 2025
Yellow is having a moment—again, but bigger. From lime to canary, this colour is everywhere right now: not just a bold accent, but a full-on yellow aesthetic spreading across fashion, beauty, and pop culture. However, if we had to pick the standout shade for 2025, it would undoubtedly be butter yellow.
From monochrome outfits to skincare packaging and the now-iconic butter yellow nails trending on TikTok, this colour shade is everywhere, even in unexpected places like banana fragrances and ghee-infused skincare rituals.
Why Butter Yellow Is 2025’s Most-Wanted Colour Trend
So, why butter yellow, and why now? Long considered a difficult colour to wear, yellow has returned with a new depth—delicate, dreamy, and surprisingly easy to incorporate into outfits. From the runways of Tod’s, Fendi and Chloé to red carpets and viral beauty hauls, this trending shade is proving its versatility.
Butter yellow, with its airy softness and mousse-like texture, has been embraced by fashion editors, celebrities and moodboard creators alike. Just take a look at Timothée Chalamet at the Oscars or the renewed obsession with Kate Hudson’s iconic yellow dress from “How to Lose a Guy in 10 Days”. Butter yellow has undeniably captured the spotlight.
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A first look at Sarah Burton’s menswear for Givenchy, worn by Timothée Chalamet at the Oscars in custom butter yellow.
Butter Yellow Nails, Neon Lashes and TikTok’s Beauty Trend
Once considered too bold or niche, yellow has now found a place in makeup bags. Buttery yellow nails have gone viral, largely thanks to Hailey Bieber’s effortless influence. Hermès has introduced this colour into its latest beauty collection, while Dries Van Noten made a splash in Paris with runway looks featuring neon yellow lashes paired with vibrant, pop-toned eyeshadows.
@gunnesekin #hermesbeauty @arconkozmetik #butteryellownails ♬ original sound - Fleur De Lys
Even lip products have caught the yellow wave. The Lemontini Peptide Tint from Rhode has been making the rounds on socials, while Prada’s Banana Yellow lip balm made a playful cameo in Sabrina Carpenter’s “Manchild” video, where she’s seen snacking on Prada-branded banana candies, which many fans took as a cheeky nod to the upcoming launch. Subtle? Not exactly. On-trend? Completely.
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The Banana Fragrance Boom: How Food-Core Scents Went Viral
Yellow’s influence isn’t just visual—it’s sensory. In the fragrance world, the food-core trend shows no signs of slowing down. Banana and mango are no longer just summer fruits; they’re the olfactory notes defining the most viral perfumes of the moment. From the creamy tropical sweetness of Kayali Maui to the gourmand warmth of Banana Milkshake Mist—a scent that blends banana, tonka, and rum—and the nostalgic elegance of Coty’s Infiniment J’ai Trois Amours, yellow scents are equal parts playful and luxurious.
This golden hour aesthetic is also making its way into home fragrances. Loewe’s Home Scents candles, in honey-toned hues and warm notes, provide a way to extend the obsession beyond clothing and skincare, bringing it right into our living rooms.
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Rhode’s limited-edition Lemontini Lip Tint brings a sheer, shimmery gold glow — a citrusy summer gloss made for sun-drenched days.
Yellow Skincare and Ghee-Based Beauty Rituals
Of course, skincare is getting in on the action. From tropical-scented creams to the shiny, futuristic yellow face mask by Dr.Jart+, this colour has officially taken over beauty rituals. The textures are perfect for social media, but the results extend beyond the aesthetics, offering benefits such as hydration, glow, and even tone, all delivered in photogenic formats.
Even bodycare plays along. Sol de Janeiro’s latest launch, Badalada, a cream named after the Portuguese word that celebrates confidence, authenticity, and inner glow, pairs rich hydration with a warm, sunlit scent that lingers on skin like summer itself.
@sephora She IS a baddie, though. Get the new @Sol de Janeiro ♬ original sound - sephora
An unexpected yellow hero is ghee, a traditional Indian ingredient that’s now gaining popularity in skincare. Brands like Ghlee have reimagined it in modern formulas, from lip masks made with ghee, squalane and Kahai oil, to muscle balms infused with arnica and turmeric. Think soothing, rich textures, delicate scents, and a ritualistic approach to beauty that feels rooted, nourishing, and modern all at once.
Kate Hudson’s Iconic Yellow Dress Goes Viral Again
Let’s not forget the pop culture moment that has kept yellow on everyone’s radar: Kate Hudson’s unforgettable gown in “How to Lose a Guy in 10 Days”. That golden, flowing dress—once worn by the fictional “How-To” columnist Andie Anderson—has gone viral once again, making waves across TikTok, red carpets, and vintage boutiques.
@primevideouk PURE ICONISM 💛 #howtoloseaguyin10days #katehudson #matthewmcconaughey #primevideo #arcticmonkeys ♬ original sound - ☆☆
Why the Yellow Aesthetic Is Defining Fashion and Beauty in 2025
Whether it’s a fast fashion dupe or a luxury revival, that dress confirms one thing: we’re all embracing the yellow trend of 2025. From mood-lifting looks and food-inspired scents to glossy skincare rituals, butter yellow is the shade that makes us stand out, shine bright, and lean into boldness. While it may not be the easiest colour to wear, that’s exactly what makes it unforgettable.
Lucrezia Spina
Editor