El Conejo Malo’s style evolution: from streetwear fan to Puerto Rican trendsetter, now everywhere with DeBÍ TiRAR MáS FOToS
With the release of “DeBÍ TiRAR MáS FOToS,” it’s impossible to go anywhere without hearing Bad Bunny blasting around. The tracks from his most recent album captivate listeners everywhere; just look at the trending songs on Instagram and TikTok, where thousands of people post videos to the tune of “DtMF” (acronym of DeBÍ TiRAR MáS FOToS, obv). They even record their parents reacting to the salsa sample in “Un Verano en Nueva York”, which opens the 17-track record.
@billboardar 🔥🌴 @Bad Bunny llegó al #1 Global con su nuevo álbum #DeBÍTiRARMáSFOTos. ¿Cómo se enteró? El cantante puertorriqueño lo comprobó con SIRI 😂 #BillboardAR #badbunny #baileinolvidable ♬ BAILE INoLVIDABLE - Bad Bunny
But who exactly is El Conejo Malo? Benito Antonio Martínez Ocasio, born in 1994 and raised in Puerto Rico, is better known by his stage name Bad Bunny. He is credited with helping Spanish-language rap music achieve mainstream popularity in the global market. Notably, he became the first non-English language singer to be Spotify’s most streamed artist of the year, accomplishing this remarkable feat three consecutive times between 2020 and 2022.
Bad Bunny has transformed from a trap icon into a leader of a salsa renaissance with his latest album. This evolution is not only musical but also stylistic. Once a lover of streetwear fashion, typical among trap artists, he has undergone a fashion makeover that took him all the way to becoming Jacquemus’ go-to menswear muse.
@jacquemus @Bad Bunny is « LES SCULPTURES » #jacquemus ♬ original sound - tay
Much has changed since Bad Bunny rose to fame as a global Puerto Rican superstar, and his fashion journey reflects this evolution. Let’s take a look at some of his most iconic fashion moments.
Latin American Music Awards, 2017
2017 is a completely different time—it’s clear. Bad Bunny looks almost unrecognisable in this bold yellow floral suit by Gucci. Despite the dramatic outfit, he’s still rocking his signature look with a shaved head, diamond rings, and custom pendants—including one featuring a golfer emoji and another shaped like a horse—making the ensemble slightly over the top.
Bad Bunny, at the 2017 Latin American Music Awards, rocks a yellow floral Gucci suit with diamond rings. Graphics by alumna and visual designer Constanza Coscia
American Music Awards, 2018
Still on a streetwear roll, this look stands out as particularly unusual—and not just because of the third eye graphic pasted on his forehead. The chunky white Prada sneakers are somewhat acceptable, but the striped pants and blue skull shirt by SSS World Corp? Definitely unconventional choices.
Bad Bunny, at the 2018 American Music Awards, rocks a blue skull shirt by SSS World Corp, striped pants, chunky white Prada sneakers, and a third-eye graphic on his forehead. Graphics by Constanza Coscia
iHeartRadio Music Festival, 2018
In 2018, Bad Bunny is still kicking it with streetwear, sporting his classic shaved head, sunglasses, and sneakers.
Bad Bunny, at the 2018 iHeartRadio Music Festival, sports streetwear with a shaved head, sunglasses, and sneakers. Graphics by Constanza Coscia
Coachella, 2019
At the 2019 edition of Coachella, Bad Bunny ventures into a more fashion-forward image, wearing a rainbow Louis Vuitton outfit and visor-like sunglasses.
Bad Bunny, at the 2019 Coachella, steps up his fashion game in a rainbow Louis Vuitton outfit and visor-like sunglasses. Graphics by Constanza Coscia
Billboard Latin Music Awards, 2019
Bad Bunny has never been one to shy away from challenging gender norms. As he once stated in Paper Magazine, “I’m not telling people, ‘Hey, paint your nails or colour your hair, do this or do that,’ I’m simply saying … do what makes you happy and never limit yourself. Just be yourself, and be happy in that. And also not to criticise or judge, because maybe for you something’s bad or not bad—if you like or dislike something, that doesn’t mean everyone has to share your opinion.”
Bad Bunny, at the 2019 Billboard Latin Music Awards, challenges gender norms in a bold, unapologetic style, embracing individuality with painted nails and a message of self-expression. Graphics by Constanza Coscia
SiriusXM’s Town Hall, 2020
In 2020, a more refined version of Bad Bunny starts to emerge—and his fashion-forward thinking becomes clear with the look he wore to an interview with SiriusXM. The stand-out piece? A pair of rare Stussy x Nike SB “Cherry” Dunk Lows from 2005. That and a $3,000 Staples hoodie by Louis Vuitton give the impression that the trapper is starting to step away from the very bright pieces he favoured at the beginning of his career.
Bad Bunny, at SiriusXM’s Town Hall in 2020, stuns in a $3,000 Louis Vuitton Staples hoodie and rare Stussy x Nike SB “Cherry” Dunk Lows from 2005. Graphics by Constanza Coscia
Billboard Music Awards, 2020
The Puerto Rican sensation leans more into a Latin-inspired aesthetic by growing out his hair and wearing it in braids, a style very typical of Latino culture. He also sports a more elevated version of his typical streetwear looks, keeping it simple with an all-white ensemble.
Bad Bunny, at the 2020 Billboard Music Awards, embraces a Latin-inspired look with braided hair and an all-white elevated streetwear ensemble. Graphics by Constanza Coscia
Grammy Awards, 2021
Looking back at his early style, this all-black outfit is a far cry from the colourful shirts and suits from 2017. At the 2021 Grammy Awards, he wears a playful beanie with ears from Burberry by Riccardo Tisci, orange-tinted sunglasses by Bonnie Clyde, and a pair of black crocodile leather combat boots from a collaboration between Departamento and Premiata. Still a playful person, he keeps the look funky by holding a sunflower.
Bad Bunny, at the 2021 Grammy Awards, rocks an all-black outfit with a playful Burberry beanie with ears, orange-tinted Bonnie Clyde sunglasses, and black crocodile leather combat boots. He adds a funky touch by holding a sunflower. Graphics by Constanza Coscia
World’s Hottest Tour, 2022
“Huge” is the word that best captures Bad Bunny’s stadium tour, titled “World’s Hottest Tour.” Throughout the concerts, the artist dons multiple custom, tie-dyed sets, perfectly matching the beachy vibe of the stage design.
Bad Bunny, on the 2022 World’s Hottest Tour, rocks custom tie-dyed sets that match the beachy stage vibe. Graphics by Constanza Coscia
Met Gala, 2022
2022 marks Bad Bunny’s first Met Gala, and it is certainly one to remember. He wears a cream-coloured boiler suit courtesy of Riccardo Tisci for Burberry, which he pairs with matching leather derby shoes. His hair is styled in a mini bouffant, complete with bejewelled hair accessories.
Bad Bunny, at the 2022 Met Gala, stuns in a cream Burberry boiler suit by Riccardo Tisci, paired with matching leather derby shoes and a mini bouffant adorned with bejewelled hair accessories. Graphics by Constanza Coscia
65th Grammy Awards, 2023
With his album “Un Verano Sin Ti” nominated for Album of the Year, the 2023 Grammy Awards stand out as a key moment for Bad Bunny. He opts for a classic suit paired with a New Era Los Angeles Dodgers fitted cap featuring a grey under-brim. While he loses the Album of the Year award to Harry Styles’ “Harry’s House”, he does win the award for Best Música Urbana album.
Bad Bunny, at the 2023 Grammy Awards, pairs a classic suit with a New Era Los Angeles Dodgers cap, featuring a grey under-brim, celebrating his win for Best Música Urbana album. Graphics by Constanza Coscia
Billboard Latin Music Awards, 2023
When nominated for fifteen awards at the Billboard Latin Music Awards, he once again keeps his look simple yet stylish, wearing a white Gucci ensemble that includes the brand’s GG detail washed jeans.
Bad Bunny, at the 2023 Billboard Latin Music Awards, keeps it simple yet stylish in a white Gucci ensemble with GG detail washed jeans. Graphics by Constanza Coscia
Met Gala, 2023
The impressive fashion glow-up of the Puerto Rican star is particularly evident at the 2023 Met Gala, dedicated to the late couturier Karl Lagerfeld. He wears an all-white look by Jacquemus featuring a double-breasted white tweed suit, white derby shoes, tweed trousers, a backless shirt, and an eight-metre-long rosette train cape.
Bad Bunny, at the 2023 Met Gala, stuns in an all-white Jacquemus look featuring a double-breasted tweed suit, backless shirt, white derby shoes, and an eight-meter-long rosette train cape. Graphics by Constanza Coscia
Les Sculptures Jacquemus campaign, 2024
Bad Bunny has been collaborating with Jacquemus since 2022, even starring in the playful Le Splash campaign. But in 2024, he transforms into a work of art himself, posing atop stone pedestals.
Bad Bunny, in the 2024 Les Sculptures Jacquemus campaign, transforms into a work of art, posing atop stone pedestals. Graphics by Constanza Coscia
Met Gala, 2024
Proving that he is fashion’s IT boy and that his style journey has truly come a long way, Bad Bunny co-chairs the 2024 edition of the Met Gala. Once again embracing his Puerto Rican culture, the floral arrangement in his bouquet includes flor de maga, the national flower of Puerto Rico; roses, a symbol of beauty and purity; and the flax, the plant that Sleeping Beauty pricked her finger on in the famous fairy tale. His beautiful custom suit is made by none other than Maison Margiela Artisanal and designed by John Galliano.
Bad Bunny, co-chairing the 2024 Met Gala, stuns in a custom Maison Margiela Artisanal suit by John Galliano, holding a bouquet with flor de maga, roses, and flax, celebrating his Puerto Rican heritage. Graphics by Constanza Coscia
DeBÍ TiRAR MáS FOToS, 2025
This style evolution wouldn’t be complete without a look at his latest album, “DeBÍ TiRAR MáS FOToS.” In 2025, Bad Bunny fully embraces his Puerto Rican identity, incorporating a variety of genres, including reggaeton, música jíbara, salsa, plena, bomba, house, and dembow into 17 tracks. The album also serves as a platform to raise awareness for the causes Bad Bunny that matter to him, highlighting the issues affecting his home island.
This connection to his culture is evident not only in his music but also in his fashion. On his Instagram, he shares a series of images of himself wearing traditional Puerto Rican clothing, such as the pava (a typical straw hat made from the leaves of the Puerto Rican hat palm), and holding symbolic items of the island, like a machete.
Bad Bunny, in 2025 for his latest album “DeBÍ TiRAR MáS FOToS”, embraces his Puerto Rican roots, donning traditional clothing like the pava hat and holding iconic island symbols, blending cultural pride with his unique style. Graphics by Constanza Coscia
Constanza Coscia
Alumna and editor