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Luxury Fashion Industry: Market Overview in the MENA region

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Luxury Fashion Industry: Market Overview in the MENA region

SHARE Course in Fashion Business Course in Fashion Entrepreneurship Istituto Marangoni Dubai

According to the famous proverb, “time and tide wait for no man”. Things certainly are shifting in and around the Middle East and North Africa, and if you want to make hay, perhaps it is time to put yourself where the sun shines and the markets are on the up. Luxury fashion constitutes the bulk of sales in the global personal luxury goods industry, and has a healthy growth outlook over the next five years. The current changes in economic currents are seeing a rise in digital, which does imply risk, but also offers great opportunity. Annual sales in the MENA region currently amount to €50 billion, and spending in some GCC (Gulf Cooperation Council) countries is among the highest per capita in the world.  Dubai is the shopping capital, and despite complications in the region, it also presents significant opportunities for the fashion industry, as it continues to play a key role as the window to the fashion world. Women are now playing an active role in the workforce, and the luxury fashion industry in the Middle East is thriving and set to soar. To make the most of the opportunities available in this region, fashion players will need a strong retail strategy, intimate customer knowledge, as well as an ability to perform on multiple channels and across multiple territories. A solid education is a key to success in this field: creatives will need guidance from industry experts to help harness their skills and help them navigate this exciting part of the world where East meets West. 

Istituto Marangoni Dubai 

Fashion Business Course at Istituto Marangoni, Dubai

The full time, three year Fashion Business Course at Istituto Marangoni, Dubai is a strategic and market-oriented blend of the main perspectives in fashion business. It covers many areas from fashion to finance, from budgeting to branding, and so much more in between. As the fashion industry continues to evolve, industry experts at Istituto Marangoni employ a carefully curated selection of well-established and contemporary strategies to help participants achieve their business goals. Participants learn to identify which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. Guided by industry experts, participants become experts in the business of fashion.

For more detailed information on this and other courses available at Istituto Marangoni, please click on the following link.

Fashion Entrepreneurship Course at Istituto Marangoni Dubai

Targeted at industry professionals, and taught by industry experts, the Fashion Entrepreneurship Course at Istituto Marangoni, Dubai is aimed at fashion enthusiasts who are seeking to learn to hone their skills and resources to develop their own business. Participants will learn to assess and understand how to analyse the innovative and successful business models of the fashion and luxury industry, market trends and opportunities, and risk management. The ultimate goal is to develop a business plan with precise marketing and communication strategies aimed at launching or enhancing a luxury brand, entering a new market, or attracting a specific target. Participants will consolidate their skills in promoting their brand, look for potential investors and explore the many ways to expand their business.

For more detailed information on this and other courses available at Istituto Marangoni, please click on the following link.

 

 

Course in Fashion Business Course in Fashion Entrepreneurship Istituto Marangoni Dubai
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