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AI-Enhanced Luxury Interior Design
This program teaches professionals how AI is transforming luxury interior design, from concept creation to client communication. Participants master AI tools for visualization, materials and branding, culminating in an immersive Milan Design Week experience that expands industry insight, networks and creative impact.
At the end of the course, partecipants will receive an Istituto Marangoni Certificate
Artificial intelligence is redefining the way designers conceive, manage, and communicate luxury interiors. This program is tailored for professionals aiming to elevate their studio to the next level, from high-end residential projects to exclusive hospitality and real estate ventures.
Through an intensive blend of creative exploration and strategic insight, participants will master AI-driven tools for concept generation, visualization, material curation, and client communication. They will also discover how to streamline operations, enhance marketing, and craft a distinctive luxury brand identity using the latest generative and analytical AI platforms.
A key highlight is the experiential week in Milan during the Design Week, offering direct exposure to global leaders, brands, and art directors in the world of luxury design, a unique opportunity to expand networks, visibility, and professional impact.
This program is designed for:
- Interior Designers (residential, hospitality, commercial)
- Architects specializing in interior design and luxury projects
- Creative Directors and Design Studio Owners
- Project Managers in design and architecture
- Marketing Managers and Brand Strategists in luxury and interior design
- Postgraduate Graduates and Professionals specializing in interior design, design management, or innovation
- Freelancers
Upon completion, participants will graduate with:
- Luxury Design Concept Dossier: Visual concept, floor plans, brand narrative, and AI integration in design
- Digital Asset Portfolio: Renderings, photographs, videos, and AR/VR experiences
- Project Management Report: Planning, timeline, resource management, and task delegation using AI tools
- Marketing & Branding Strategy: Digital marketing strategy, branding, and promotional content
- Final Presentation: Professional project presentation, creative process, and AI usage
- Trend Report (Post-Event): Analysis of emerging trends in luxury design post-Milan Design Week
By the end of this program, participants will:
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AI in Luxury Design: Create visual concepts and translate brand identity into luxury design using AI.
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Trend Research & AI: Analyze emerging trends and apply AI to develop innovative concepts.
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Experiential Learning: Gain hands-on insights by participating in Milano Design Week and engaging with industry experts.
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Digital Asset Creation: Produce high-quality digital content (photos, videos) using AI tools.
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AI for Marketing & Project Management: Use AI to manage projects and develop marketing strategies for luxury design.
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Capstone Project: Integrate all acquired skills into a final luxury design project, from concept to presentation.
Classes will therefore take place on:
Tuesdays from 5:30 pm to 7:30 pm (CET)
Thursdays from 5:30 pm to 7:30 pm (CET)
Saturdays from 4:00 pm to 7:00 pm (CET)
The Experiential Week will require onsite presence and will take place in Milan:
from April 13 to April 24, 2026
The course fee does not include accommodation costs related to the stay during the experiential week.
APPLY NOWModule 1 (Weeks 1–4) — From 09 March 2026 to 01 April 2026 - Online
AI from Sketch to Concept for Luxury Spaces
Theme: The Future of Luxury Design and Spatial Identity Creation
This module explores how artificial intelligence transforms creative processes in transferring a luxury brand's identity into interior design, particularly for hospitality, high-end retail, and exclusive environments. Participants will learn to develop visual concepts and narratives that reflect the essence of a brand, using generative tools for creative ideation and visualization.
Key Topics:
· AI culture and governance in creative ideation and visualization
· Translating a brand's DNA into interior design and spatial identity
· Luxury design values: heritage, innovation, and sensory refinement
· AI-assisted storytelling and design authorship
Learning Output:
A visual concept dossier defining a brand-aligned interior design identity, enhanced by AI-driven visualization.
Module 2 (Week 5) — from 13 April 2026 to 18 April 2026 - Onsite
Experiential Pre-Milan Design Week: Trend Research and AI for Luxury Design
Theme: Preparing for the World Capital of Design
In this week, participants will prepare for the immersive experience of Milan Design Week. The focus will be on trend research and preparation for the many visits and activities that characterize the event. Lectures by Art Directors, designers, and architects will provide the tools needed to analyze emerging trends and interpret new directions in luxury design.
Activities Include:
· Lectures and presentations by Art Directors, designers, and architects on trend research and emerging directions in luxury design.
· Practical workshops on using AI tools to develop design concepts and generate content for project communication.
· Insights into emerging technologies in design and how AI supports exclusive space design and innovative visual content creation.
Learning Output:
Each participant will develop a concept synthesizing the trends identified through research, using AI tools to create an innovative design ready to be explored during Milan Design Week.
Module 3 (Week 6) — From 20 April 2026 to 24 April 2026 - Onsite
Experiential Milano Design Week
Theme: Immersion into the World Capital of Design
Participants will take part in an immersive experience at Milano Design Week, the world's leading event in luxury interior design. They will engage with key industry professionals, including architects, designers, art directors, and managing directors from top global design companies.
Activities Include:
· Visits to design installations, flagship showrooms, and trade fair tours.
· Industry panels with architects, designers, art directors, and directors from major brands.
· Networking sessions with designers and Milan-based studios.
Learning Output:
Participants will create a trend board summarizing key trends in luxury interior design for the upcoming year, based on insights gathered during Milano Design Week.
Module 4 (Weeks 7–8) — From 27 April 2026 to 09 May 2026 - Online
Creating Digital Assets with AI: Photography, Video & Communication for Luxury Interiors
Theme: Mastering AI Tools for Digital Communication in Luxury Design
Participants will learn to use advanced AI tools to create high-quality digital assets tailored for luxury interior design projects. They will produce photography, video, and visual elements that communicate and promote design concepts in a refined, high-end manner.
Activities Include:
· Workshops on AI tools for high-end interior photography and luxury lifestyle video creation.
· Techniques for producing media content reflecting luxury design aesthetics and exclusivity.
· Practical sessions generating promotional materials using AI tools for storytelling, marketing, and brand communication.
Learning Output:
A portfolio of digital assets (photos, videos, promotional content) created with AI, ready for luxury marketing and social media campaigns.
Module 5 (Weeks 9–12) — From 11 May 2026 to 06 June 2026 - Online
Marketing & Project Management in the Age of AI
Theme: Leveraging AI for Marketing, Personal Branding & Project Management in Luxury Design
Participants learn how to use AI technologies to enhance marketing strategies, personal branding, and design project management. The module introduces AI tools that streamline workflows from client briefing to execution in high-end design contexts.
Activities Include:
· Workshops on AI-driven tools for luxury design marketing: content creation, SEO, and social media strategy.
· Personal branding sessions to define and promote one's identity as a luxury interior designer.
· AI project management tools for client handling, scheduling, task delegation, and resource allocation.
· Time management and collaboration tools powered by AI for multidisciplinary teams.
· Data-driven marketing strategies to target luxury audiences and enhance engagement.
Learning Output:
A comprehensive AI-driven marketing and project management strategy for luxury interior design, including communication, scheduling, and resource planning.
Module 6 (Weeks 13–16) — From 08 June 2026 to 04 July 2026 - Online
Final Project: AI-Driven Luxury Design Concept
Theme: From Concept to Execution — Synthesizing AI Tools & Luxury Design Skills
In the final module, participants apply all acquired skills to create a complete luxury design concept integrating AI-powered ideation, digital asset creation, marketing, and project management.
Key Topics:
1. AI Integration in Design
2. AI-Assisted Design Narrative
3. Digital Asset Creation (photo, video, AR/VR)
4. AI Project Management
5. AI-Enhanced Marketing & Branding
Activities Include:
· One-on-one project feedback and refinement workshops.
· Design reviews with industry experts.
· Marketing strategy workshops for promotional content and campaign development.
· Final presentation of the design concept and marketing package to industry professionals.
Learning Output:
· A complete project dossier with visual concepts, timeline, and marketing materials.
· A final presentation demonstrating integrated AI use across design, management, and branding.
Outcome:
Participants will realize a luxury design project showcasing advanced AI integration across creative, managerial, and marketing processes.
