COURSE DESCRIPTION

DATES & FEES

STUDY PLAN

MILANO DESIGN

In a rapidly changing global context, Istituto Marangoni is launching its new FOR PROFESSIONALS division: flexible, cutting-edge training that supports creative and managerial professionals in fashion, design, and beauty by integrating the most advanced tools for digital transformation.

Industry Partners: Cappellini, Versy.

At the end of the course, partecipants will receive an Istituto Marangoni Certificate

PROGRAMME OVERVIEW

Given your background in Interior Design, we would like to introduce AI-Enhanced Luxury Interior Design, a course exploring how AI is transforming luxury interior design, from concept creation to client communication.

Through an intensive blend of creative exploration and strategic insight, participants will master AI-driven tools for concept generation, visualization, material curation, and client communication. They will also discover how to streamline operations, enhance marketing, and craft a distinctive luxury brand identity using the latest generative and analytical AI platforms.

The course is delivered in collaboration with Cappellini, which supports the final project and reinforces the development of strategic, industry‑ready skills for luxury interior design. The program also partners with Versy, an Italian AI technology startup, introducing participants to immersive and data‑driven design tools that enhance operational efficiency, marketing impact, and brand identity.

A central highlight is the experiential week in Milan during Design Week, offering direct exposure to leading brands and creative figures, and valuable opportunities for networking and professional visibility.

By the end of the program, participants will have produced a Luxury Design Concept Dossier, a digital asset portfolio (including renderings, videos, and AR/VR experiences), a project management report, a marketing and branding strategy, a final professional presentation, and a post‑event trend report analyzing emerging directions in luxury design.

Who is this course for?

This program is designed for:

Interior Designers (residential, hospitality, commercial)
Architects specializing in interior design and luxury projects
Creative Directors and Design Studio Owners
Project Managers in design and architecture
Marketing Managers and Brand Strategists in luxury and interior design
Postgraduate Graduates and Professionals specializing in interior design, design management, or innovation
Freelancers

Professional Outputs

Upon completion, participants will graduate with:

Luxury Design Concept Dossier: Visual concept, floor plans, brand narrative, and AI integration in design
Digital Asset Portfolio: Renderings, photographs, videos, and AR/VR experiences
Project Management Report: Planning, timeline, resource management, and task delegation using AI tools
Marketing & Branding Strategy: Digital marketing strategy, branding, and promotional content
Final Presentation: Professional project presentation, creative process, and AI usage
Trend Report (Post-Event): Analysis of emerging trends in luxury design post-Milan Design Week

Learning Outcomes

By the end of this program, participants will:

AI in Luxury Design: Create visual concepts and translate brand identity into luxury design using AI.
Trend Research & AI: Analyze emerging trends and apply AI to develop innovative concepts.
Experiential Learning: Gain hands-on insights by participating in Milano Design Week and engaging with industry experts.
Digital Asset Creation: Produce high-quality digital content (photos, videos) using AI tools.
AI for Marketing & Project Management: Use AI to manage projects and develop marketing strategies for luxury design.
Capstone Project: Integrate all acquired skills into a final luxury design project, from concept to presentation.

ONLINE FLEXIBLE 14 WEEKS

The course is delivered primarily online. Sessions take place on Tuesdays, Wednesdays and Thursdays between 6:00 PM and 8:00 PM CET, and on Saturday afternoons, with a maximum of three classes per week.

TWO IN-PERSON EXPERIENTIAL WEEKS IN MILAN

Two in-person experiential weeks during MILANO DESIGN WEEK at our Milan campus, from April 12 to April 23, 2027, are included.

You will also have access to tailored career advice, high-level networking opportunities and practical tools to enhance your professional journey and seize the best career opportunities.

In addition, you can access to a Career Advising Service targeted on your professional journey.

As a member of the I’M Alumni Community, you can benefit from a 30% reduction on tuition fees if you have successfully completed at least one previous course at an Istituto Marangoni school. The enrolment fee is always due.

For further information, please contact Ilaria Gurzì, Information and admission support: i.gurzi@istitutomarangoni.com.

INTAKE

MILANO DESIGN

Start 16 Nov 2026

Language English Fee Enrollment Fee €1,000 Tuition Fee €8,500 APPLY NOW

Module Descriptions

Module 1 (Weeks 1-4) - Online

AI from Sketch to Concept for Luxury Spaces

Theme: Immersion in the Global Capital of Design

Participants will take part in an immersive experience during Milano Design Week, the world’s leading event for luxury interior design. They will engage with key industry figures, including architects, designers, art directors and managing directors from major global design companies.

Activities include:
· Visits to design installations, flagship showrooms and trade fair tours.
· Industry panels with architects, designers, art directors and directors from leading brands.
· Networking sessions with Milan-based designers and studios.

Learning Output:
Participants will create a trend board summarising the key trends in luxury interior design for the following year, based on insights gathered during Milano Design Week.

Module 2 (Weeks 5–8) - Online

Creating Digital Assets with AI: Photography, Video and Communication for Luxury Interiors

Theme: Mastering AI Tools for Digital Communication in Luxury Design

Participants will learn how to use advanced AI tools to create high-quality digital assets designed for luxury interior design projects. They will produce photographs, videos and visual elements capable of communicating and promoting design concepts in a refined, high-end way.

Activities include:
· Workshops on AI tools for high-end interior photography and luxury lifestyle video creation.
· Techniques for producing media content that reflects the aesthetics and exclusivity of luxury design.
· Practical sessions to generate promotional materials using AI tools for storytelling, marketing and brand communication.

Learning Output:
A portfolio of digital assets (photos, videos and promotional content) created with AI, ready for luxury marketing campaigns and social media.

Module 3 (Weeks 9–12) - Online

Marketing and Project Management in the AI Era

Theme: Leveraging AI for Marketing, Personal Branding and Project Management in Luxury Design

Participants will learn how to use AI technologies to enhance marketing strategies, personal branding and design project management. The module introduces AI tools that streamline workflows from client briefing to execution in high-end design contexts.

Activities include:
· Workshops on AI-driven tools for luxury design marketing: content creation, SEO and social media strategy.
· Personal branding sessions to define and promote one’s identity as a luxury interior designer.
· AI project management tools for client management, scheduling, task delegation and resource allocation.
· AI-enhanced time management and collaboration tools for multidisciplinary teams.
· Data-driven marketing strategies to target luxury audiences and improve engagement.

Learning Output:
A comprehensive AI-driven marketing and project management strategy for luxury interior design, including communication, scheduling and resource planning.

Module 4 (Weeks 13–14) - Online

Final Project: AI-Driven Luxury Design Concept

Theme: From Concept to Execution — Integrating AI Tools and Luxury Design Skills

In the final module, participants will apply all the skills acquired to create a complete luxury design concept, integrating AI-enhanced ideation, digital asset creation, marketing and project management.

Key Topics:
1. AI integration in design
2. AI-assisted design storytelling
3. Digital asset creation (photos, videos, AR/VR)
4. Project management with AI
5. AI-enhanced marketing and branding

Activities include:
· Individual project feedback and refinement workshops.
· Design reviews with industry experts.
· Marketing strategy workshops for promotional content and campaign development.
· Final presentation of the design concept and marketing package to industry professionals.

Milano Design Week Experience (Week 15) — From April 12 to April 16, 2027 - Onsite

Milano Design Week Experience

Theme: Preparing for the Global Capital of Design

During this week, participants will prepare for the immersive Milano Design Week experience. The focus will be on trend research and preparation for the numerous visits and activities that characterise the event. Classes led by Art Directors, designers and architects will provide the tools needed to analyse emerging trends and interpret new directions in luxury design.

Activities include:
· Classes and presentations by Art Directors, designers and architects on trend research and emerging directions in luxury design.
· Practical workshops on the use of AI tools to develop design concepts and generate content for project communication.
· Insights into emerging technologies in design and how AI supports the design of exclusive spaces and the creation of innovative visual content.

Learning Output:
Each participant will develop a concept that synthesises the trends identified through research, using AI tools to create an innovative design ready to be explored during Milano Design Week.

Learning Output:
· A complete project dossier with visual concepts, timeline and marketing materials.
· A final presentation demonstrating the integrated use of AI across design, management and branding.

Outcome:
Participants will create a luxury design project demonstrating advanced integration of AI across creative, managerial and marketing processes.

Milano Design Week Experience (Week 16) — From April 19 to April 23, 2027 - Onsite

Milano Design Week Experience: Trend Research and AI for Luxury Design

Theme: The Future of Luxury Design and the Creation of Spatial Identity

This module explores how artificial intelligence transforms creative processes when translating the identity of a luxury brand into interior design, particularly for hospitality, high-end retail and exclusive environments. Participants will learn to develop visual concepts and narratives that reflect the essence of a brand, using generative tools for creative ideation and visualisation.

Key Topics:
· AI culture and governance in creative ideation and visualisation
· Translating brand DNA into interior design and spatial identity
· Luxury design values: heritage, innovation and sensory refinement
· AI-assisted storytelling and design authorship

Learning Output:
A visual concept dossier defining a brand-aligned interior design identity, enhanced through AI-driven visualisation.