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The Course

VISUAL DESIGN

Graphic design for multimedia communication
BA (Hons) Degrees · 3-Year courses
Undergraduate
MILANO
LONDON
These undergraduate programmes are designed for participants looking to enter the design field. They provide a complete education at undergraduate level and allow participants to acquire all of the necessary knowledge and skills to carry out a profession in their chosen subject.

MILANO

Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process. This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries. Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world. They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines. By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design. They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message. The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena. Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients. A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
01 Feb 2021 - 30 Sep 2021
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 14,700
Fee non EU
€ 16,400
11 Oct 2021 - 29 Jul 2022
Italian · English
Enrollment Fee
€ 4,000
Fee EU
€ 14,700
Fee non EU
€ 16,400
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Participants who successfully complete the three-year courses ‘Fashion Design & Accessories*’, ‘Interior Design*’, ‘Product Design’, and ‘Visual Design’ in Milano and Firenze, will be awarded the AFAM First Level Academic Diploma. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. *The pathways held in Milano and Firenze ‘Fashion Design & Accessories with Womenswear Pathway’, ‘Fashion Design & Accessories with Menswear Pathway’ are a specialisation of the recognised AFAM main courses ‘Fashion Design & Accessories’ (Pathway final diplomas will state the main course title).


Programme Specification

Virtual Open Day Milano Design
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Istituto Marangoni Scholarship
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First Class Welcome Pack
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LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
  • Manage publishing & editorial projects
  • Exhibit design (stage, retail, corporate interior, art event)
  • Visual identity & branding (logo, corporate design, signage)
  • Interface design for E-shop, online platforms, and social media
  • Photography & art direction
  • Communication publishing & techniques for brands
  • Graphic layout & art direction for website & digital application
  • Creation and Image development, research and editing
  • Infographics
  • Professional design portfolio & presentation skills
  • Graphic designer for publishing (editorial)
  • Graphic designer for packaging and branding
  • Art director for advertising agencies
  • Visual designer for exhibit and corporate design
  • Visual designer for digital, interactive, web communication
Year one
  • Visual Design Principles
  • Visual Graphics Elements
  • Publishing Design
  • History of Art Design & Visual Culture
Year two
  • Visual Communication
  • Brand Visual Communication
  • Multimedia Communication
  • Design and Cultural Perspective
Year three
  • Art Direction Experience
  • Art Direction for Digital Media
  • Portfolio & Final Project
  • Researching Theory and Practice
Be always updated
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Hybrid Learning
27 November
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LONDON

Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process. This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries. Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world. They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines. By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design. They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message. The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena. Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients. A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).
11 Oct 2021 - 24 Jun 2022
English
Enrollment Fee
£ 3,300
UK Nationals or UK Domicile fees
£ 10,800
International fees
£ 14,600


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

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Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a BA (Hons) Degree by Manchester Metropolitan University-UK; BA (Hons) Degree (sandwich) is a four-year course which includes a 36-week placement. 120 credits points are available each year of study in order to gain an honours degree, obtaining 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents); for further details please do not hesitate to contact the information office at the chosen school.


Istituto Marangoni Scholarship
DISCOVER MORE
LEARNING FOCUS
POSSIBLE CAREER PATHS
STUDY UNITS · LONDON
  • Manage publishing & editorial projects
  • Exhibit design (stage, retail, corporate interior, art event)
  • Visual identity & branding (logo, corporate design, signage)
  • Interface design for E-shop, online platforms, and social media
  • Photography & art direction
  • Communication publishing & techniques for brands
  • Graphic layout & art direction for website & digital application
  • Creation and Image development, research and editing
  • Infographics
  • Professional design portfolio & presentation skills
  • Graphic designer for publishing (editorial)
  • Graphic designer for packaging and branding
  • Art director for advertising agencies
  • Visual designer for exhibit and corporate design
  • Visual designer for digital, interactive, web communication
Year one
  • Visual Design Principles
  • Visual Graphics Elements
  • Publishing Design
  • History of Art Design & Visual Culture
Year two
  • Visual Communication
  • Brand Visual Communication
  • Multimedia Communication
  • Design and Cultural Perspective
Year three
  • Art Direction Experience
  • Art Direction for Digital Media
  • Portfolio & Final Project
  • Researching Theory and Practice
Be always updated
VIEW ALL NEWS & EVENTS
Hybrid Learning
27 November
Read More
FASHION DESIGN SPECIAL COURSE WITH JOHN RICHMOND
DISCOVER YOUR CREATIVE IDENTITY, DEVELOP YOUR TALENT, BECOME YOUR OWN ICON
22 July
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