AI-Curated Fashion Image & Marketing

First Year: Students acquire strategic mastery over contemporary fashion media ecosystems, learning to build brand narratives across physical, digital and algorithmic environments. The curriculum integrates: fashion media history and semiotics reinterpreted through AI mediation audience intelligence, data-driven campaign orchestration, AI market sensing AI-assisted editorial direction, fashion journalism, campaign storytelling media ethnography, consumer psychology, post-platform behaviour analysis​. The first year establishes strong theoretical, strategic and cultural positioning, enabling students to direct intelligent storytelling systems for luxury and fashion in a way that is innovative, ethically aware and culturally relevant.

Second Year: The second year transitions from strategic command to creative authorship and AI-curated production. Students lead advanced visual experiments across photo, film and interactive runway installations — where AI acts not as a replacement but as a creative multiplier. Parallel to this: geo-contextual influence marketing, retail hyperlocal intelligence, AI-powered adaptive media placement and omnichannel luxury commerce, strategic immersion into spatial digital futures (AR fashion content, 3D avatars, digital product twins). The final semester culminates in a publishable research-driven major project meeting the academic rigour required for direct progression into PhD programmes.

• Research-driven, practice-led and industry-embedded learning model — fusing critical theory with experimental and applied creation.​
• Studio-laboratory learning environment where AI is treated as a co-creative and strategic intelligence, not just a tool.​
• Spiral, cross-disciplinary pedagogical model — moving continuously from concept to experimentation to impact.​
• Learning delivered through lectures, AI-augmented workshops, speculative research seminars, and live industry project labs.​
• Real partnerships with luxury brands, media platforms, creative agencies and innovation tech providers, producing deployable professional outcomes.​
• Dual mentorship – academic faculty (research positioning) + industry leaders (executive and strategic direction).​
• Experience centered on training future leaders, not executors — strategic, creative, AI-native and culturally intelligent profiles.

Thanks to Istituto Marangoni's strong ties with leading luxury companies and its diverse international student community, Istituto Marangoni Milano offers a unique methodology that allows students to work on projects under the supervision of the most prestigious fashion and beauty brands, gaining valuable global perspectives. 

Some of the main projects from the area include: Versace, Prada, Tiffany, Dolce e Gabbana, Luxottica, Ferragamo, Giorgio Armani.