Double Bachelor Degree in Fashion Marketing

MADRID + MILANO

A 4-year program to become a leader in luxury and fashion marketing

ESIC UNIVERSITY and Istituto Marangoni Milano have partnered to launch a Double Bachelor Degree in Fashion Marketing, an outstanding program offering students an immersive experience between Madrid and Milano. This unique programme combines marketing competences of ESIC University with the fashion and luxury expertise of Istituto Marangoni. It is designed for future professionals in the field, allowing them to develop key skills and obtain a prestigious double certification.

In the first two years students acquire the foundations of marketing, commercial strategy and brand management at ESIC University in Madrid. They also get an understanding of the fashion system thanks to Istituto Marangoni guest professors at ESIC University, as well as two academic Immersive Weeks held at Istituto Marangoni in Milano, where they access workshops, company visits, exhibitions, creative studios and interactions with fashion industry professionals.

Students then continue their studies at Istituto Marangoni Milano, joining the Bachelor in Fashion Management & Brand Strategies in the final two years, having access to internship and career opportunities in Italy.

Partnering with ESIC University means joining forces with one of Spain’s most established and respected institutions in marketing, management, and digital business—an academic leader with nearly 60 years of excellence and a strong international reputation. ESIC stands out for its close connection to industry and its ability to train highly skilled professionals aligned with the evolving needs of the labour market. The university combines academic rigor, strong values, and an applied learning approach, offering students a learning ecosystem enriched by real‑world exposure and international opportunities.

Accredited by AMBA and recognised by both EL MUNDO and QS World University Rankings among the world’s top institutions in Marketing and Business and Management, ESIC has built a reputation for academic quality, innovation, and strong graduate outcomes. ESIC’s global positioning and long-standing tradition in business education make it a reference point for companies seeking future‑ready talent. 

For Istituto Marangoni, a partnership with ESIC University represents a strategic alliance capable of amplifying international reach, enriching cross‑disciplinary academic offerings, and elevating student experience with a perspective grounded in business innovation, marketing excellence, and global industry relevance.

Madrid is one of Europe’s most dynamic capitals, a vibrant hub where business, creativity, and culture converge. For students, it offers an inspiring environment shaped by global companies, entrepreneurial energy, and a forward‑looking creative scene. Those who choose to study in Madrid gain access to a cosmopolitan city that fuels innovation, fosters new ideas, and provides exceptional opportunities for professional collaboration and industry engagement.

Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.

Thanks to the strong industry networks of both ESIC University and Istituto Marangoni, students benefit from direct access to leading companies across the fashion, design, luxury, and business sectors. This ecosystem enables them to work on high‑value, real‑world projects that accelerate their professional growth.

Both institutions’ industry‑focused training model is built around practical, hands‑on learning - ensuring that every project, assignment, and collaboration is aligned with current market needs. Students gain concrete experience, strategic insight, and the skills required to thrive in today’s competitive creative and business landscape.