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The Course

FASHION DESIGN COLLECTION & MARKETING

How to design and launch a successful womenswear and menswear collection
Master's Degrees • Master's Courses
Postgraduate
FIRENZE

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.

FIRENZE

Learn how to launch a fashion or accessories collection, or a global fashion concept. This Fashion Design Collection & Marketing course empowers equally the important skill-set of design and bridges the gap between creativity, fashion design, and business. Putting together a successful fashion collection for industry launch is a strategic mix of research, creativity, design, garment construction, business planning, marketing, communication and sales management.

15 Feb 2021 - 24 Sep 2021
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 26,200
Fee non EU
€ 28,200
11 Oct 2021 - 23 Jun 2022
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 26,600
Fee non EU
€ 28,600
First Class Welcome Pack
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Virtual Open Day Firenze
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Istituto Marangoni Scholarship
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POSSIBLE CAREER PATHS
LEARNING FOCUS
BOF · BADGE OF EXCELLENCE

This one year postgraduate level course is aimed at young fashion designers who want to launch their own collection or brand and need to extend their knowledge in collection design management, planning and promotion, essential to developing a scalable business model and ensure a fast-growing business enterprise. This fashion course goes beyond the practical instruction of how a collection must be designed and coordinated. Participants learn how to plan their collection in every detail and independently manage the creative process, channelling it from the design studio to real life project development, working with different markets, production needs, customers’ expectations, brand image and present and future trends in order to stay in line with industry developments. The creativity of a fashion designer is pivotal to producing original designs and must be constantly supported and nourished. Mixed with individual style, each item in a collection should complement each other, tell a story, and appeal to the target customer. Participants focus on creative research methods, essential to producing innovative designs and new working methods in menswear, womenswear, and accessories design, in brand development, or in brand extension. Alongside the design process, solid business acumen, planning and marketing strategies are subsequently just as important in ‘putting together’ a collection. Participants work on professional presentation skills, how to write a business plan, product positioning, communication and press and PR management. Sourcing fabric, finding a manufacturer, line planning, pricing and budget control, are just some of the business issues to address together with nurturing creative design skills. In the final stage of the course, participants apply advanced research methodologies to develop their own professional business plan for start-up. This course is aimed at participants that have previous undergraduate level study in the fields of fashion design, accessories design or similar, or proven work experience. They complete the course as experts ready to launch a collection, establish or re-invigorate start-ups and SMEs, in the fashion, luxury and creative industries.

  • Product manager
  • Art director/creative consultant
  • Brand manager/marketing manager
  • Entrepreneur
  • Strategic planner
  • PR & communication manager
  • Fashion exploration & creative research
  • Design intentions, development and identity
  • Collection design, management & planning
  • Contemporary marketing and e-commerce
  • Product development management
  • Fashion marketing management
  • Purchasing budgets and range planning
  • Communication, time management, leadership
  • Professional research methods

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Felipe Fiallo
Graduated At Istituto Marangoni Firenze, Winner Of “Its Fondazione Ferragamo ...
28 October
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