Simona Scarpellini is a media and digital marketing professional with over a decade of experience in the fashion and luxury industry, currently serving as Media Manager for Europe at Diesel. She began her academic journey with a Bachelor’s in Fashion Business from Istituto Marangoni Milano, completing it at Istituto Marangoni Paris school.

Her career spans roles in marketing, media strategy, and digital innovation at both brands and agencies. At Out There, a boutique agency for luxury clients, she led media strategies for top names like Louboutin, Zegna, and Cavalli, while also managing special projects in AR, VR, and gaming, including leading immersive tech activations for Louis Vuitton and Fendi at Vivatech 2022. She later joined Bally as digital marketing manager and now at Diesel, where she oversees multi-channel campaigns across Europe.

Simona is one of the official I'M Mentors available on the I'M Alumni Platform.

Areas of mentoring: Digital Marketing / Digital Platforms for Branding / Fashion Marketing & Communication / Global Market Dynamics in Fashion&Luxury Sector / Profiling of new gen consumers / Understanding Big Trends and Impacts / Visual Marketing