Uncover the beauty trends from Milan FW 2025: burgundy lips, smoky eyes, clean glam, and bold eyeliner—perfect for your everyday autumn makeup
Milan FW25 Beauty Trends Mixing Classic Glam and Gen Z Nostalgia
Forget everything you thought you knew about Milan. It’s not just loafers, espresso macchiato and heritage tailoring anymore. For Autumn/Winter 2025-26, the city’s real flex is written all over the faces of runway models—Milan beauty trends FW25 are reshaping global aesthetics, one smudged eyeliner at a time.
This season’s AW25 makeup inspiration is bold and vibrant: think sculpted blush, gothic burgundy lips, and double-winged eyeliner that defies minimalism. Milan’s signature? THAT kind of Italian beauty aesthetic.
While London thrives on chaos, New York is focused on identity, and Paris still clings to “effortless” style, Milan is remixing classic glamour with Gen Z’s love for nostalgia, sustainability, and TikTok-fuelled microtrends. It’s beauty innovation with a side of attitude.
Still picturing red lips and a polite little cat-eye? Cute—but Milan has moved on. Welcome to the era of runway skincare, maximalist makeup, and daring beauty looks. The makeup trends from Milan for FW25 are already coming for your top shelf.
View this post on Instagram
Espressoh, a Milan-based cosmetics brand, sits at the crossroads of Gen Z aesthetics and timeless beauty classics
Burgundy Lips FW25: The Must-Have Statement Colour from Milan Runways
At Milan Fashion Week, burgundy lips emerged as one of the most notable beauty trends for Fall/Winter 2025, combining classic elegance with a modern twist. Shades ranged from deep wine to rich oxblood tones, with the look becoming a signature of this season’s Versace fashion show. Makeup artists paired the dramatic lips with minimal, glowing skin to create a fresh and unique contrast.
The key to achieving this look lies in a velvety and very precise application—matte for a refined allure or with a slight gloss for a shiny finish.
View this post on Instagram
Burgundy lip details from the Tolu Coker show, FW25 Milan
Double-Winged Eyeliner: Reinventing the Cat-Eye for Autumn 2025
Double-winged eyeliner made a bold return at Milan Fashion Week FW25, with Giorgio Armani leading the charge in embracing this fierce trend. A modern take on the classic cat-eye, this look adds a second wing to elongate and lift the eyes, perfectly complementing the sleek, sculptural silhouettes seen on the runway.
This edgy eyeliner trend demands precision and delivers high-impact drama, a perfect match for Milan’s high-fashion energy. Whether sharply defined or softly smudged for a more undone, playful effect, this style elevates any look, making it a must-try for beauty lovers seeking something unconventional and modern.
View this post on Instagram
Double-winged makeup took center stage at the Giorgio Armani FW25 show during Milan Fashion Week
Clean Glam Makeup Trends from Milan Fashion Week FW25
Fendi’s FW25 show redefined understated elegance with a masterclass in clean, classy makeup. Models sported flawless, radiant skin, natural brows, and minimal eye makeup, allowing their natural features to shine through without excess.
This polished aesthetic perfectly aligns with Milan’s timeless sophistication, proving that less truly can be more. Whether you’re heading to a business meeting or an evening out, this refined look offers a chic and low-effort way to feel elegant and confident.
View this post on Instagram
Details from Deva Cassel’s look at the Fendi FW25 show during Milan Fashion Week
Smoky Eyes 2.0: Milan’s Modern Twist on a Classic Autumn Makeup Look
Smoky eyes were another key beauty statement during Milan Fashion Week FW25, adding intensity and dimension to the runway. Brands like Marni breathed new life into this classic trend by using soft, smudged shadows to create a diffused, modern effect. Instead of relying solely on muted tones, designers experimented with bright accent colours to add an unexpected twist.
This trend acts as a bold contrast to minimalist makeup and pairs effortlessly with dynamic, edgy outfits. Whether applied subtly or with more intensity, smoky eyes continue to prove their relevance, adding depth and boldness to any beauty look.
View this post on Instagram
Soft, smudged shadows defined the makeup looks at Marni’s FW25 show in Milan
How to Wear Milan FW25 Makeup Trends in Real Life
Milan FW25 beauty trends aren’t just runway fantasies; they’re designed for the real world, too. Whether it’s the drama of a double-winged eyeliner or the soft power of a clean, glowing complexion, this season’s looks are all about beauty as a form of self-expression. No rules, no templates, just whatever makes you feel iconic.
From uniquely styled smoky eyes to burgundy lips that hit somewhere between cinematic femme fatale and TikTok cool, these looks are easier to wear than you think—and way more fun than your usual routine. So take inspiration from Milan’s makeup trends and make them your own. Go full glam at 9am. Pair oxblood lips with trackies. Blur the line between catwalk and corner shop. Because if Milan taught us anything this season, it’s this: beauty doesn’t need a reason. It just needs attitude
Ekaterina Lisina
Fashion Management, Digital Communication and Media student, Milano