How fashion restaurants and designer bars are reimagining brand extension

The top luxury brand restaurants and designer-owned bars blurring the lines between commerce, culture, and cuisine—finally revealed
Fashion brands are increasingly embracing immersive experiences. Add some amazing cocktails, specialty coffee or gourmet cuisine, and you’re served with the perfect food marketing stunt for food lovers to enjoy!
Why Luxury Brands Are Opening Restaurants and Cafés
There’s a new kind of runway in town, and it’s lined with luxurious menus and jaw-dropping interiors. In the world of fashion hospitality, designer bars and upscale brand restaurants have become essential destinations where every detail—from bespoke mood lighting to artfully crafted drink garnishes—reflects the identity of the fashion house. These exclusive venues are more than just places to eat and drink; they are temples of taste, innovative design, and cultural experiences, redefining the concept of luxury dining and brand extension.
Whether you’re a die-hard fashionista, a curious foodie, or a branding nerd on a mission, exploring these haute-couture hospitality ventures offers a front-row seat to how luxury brands bring their DNA to life beyond the catwalk. In an effort to diversify their business offerings and elevate their lifestyle appeal, these brands create spaces with curated playlists that reflect their essence, interiors dripping with signature aesthetics, and dishes as thoughtfully designed as a new-season collection.
Whether it’s for leisure or academic purposes, keep reading to discover the most fabulous fashion-branded bars and restaurants around the globe. And don’t forget to add these inspirations to your bucket list for future travels!
- Eat Like Wes Anderson at Prada’s Bar Luce in Milan
It’s no secret that Prada has a soft spot for cinematic atmosphere. The brand has collaborated with numerous iconic movie directors, including Wong Kar Wai, Ava DuVernay, Danny Boyle, and Pedro Almodóvar to design its restaurants and bars. One of the most iconic is located in the brand’s hometown, Milano, at Fondazione Prada, a cultural space where Wes Anderson designed Bar Luce in 2015. Here you can enjoy a cup of coffee or a drink, and “make it Wes Anderson”.
View this post on Instagram
Designed by film director Wes Anderson, Bar Luce at Fondazione Prada in Milan recreates the atmosphere of a typical Milanese cafè
- Social Aperitivo & DJ Sets at Tommy Hilfiger Café in Milan
Tommy Hilfiger People’s Place Café, located in Piazza Oberdan in Milan, is one of the best spots in town for socialising and enjoying great DJ sets. This all-American-style bar is renowned for its inclusive and cosmopolitan atmosphere. It takes its name from the brand’s social responsibility project and attracts anyone looking for a place to enjoy an “aperitivo” while listening to good music.
View this post on Instagram
With its newly opened café in Milan, Tommy Hilfiger offers the perfect spot to socialize and enjoy a curated music selection
- Sip Signature Cocktails at Gucci Giardino 25 in Florence
Gucci Giardino 25, located in Piazza della Signoria in the heart of Florence, is the latest cool spot for Gucci lovers. Open all day, this cocktail bar serves as an extension of the Gucci Garden concept. Its name pays tribute to the florist shop that once occupied this space. Enjoy masterful cocktails crafted by mixologist Martina Bonci, featuring Tuscan gin (including virgin options) and local ingredients.
View this post on Instagram
Highlights from Gucci Giardino 25 second anniversary in Florence
- Flowers and Pastries at Agnès b. Café & Fleuriste in Hong Kong
Having breakfast surrounded by beauty is a must when in Hong Kong. You can buy yourself a fresh flower bouquet and also have a Fruity Yoghurt Shake with a piece of cake at Agnès b. Café & Fleuriste, a cafeteria project by French designer Agnès Andrée Marguerite Troublé. Here, you can treat yourself to two of life’s greatest pleasures: flowers and pastries.
View this post on Instagram
Café & Fleuriste in Hong Kong offers an intriguing mix of flowers and pastries in a suggestive, stylish setting
- Experience Saint Laurent’s Omakase at Sushi Park in Paris
Sushi Park Paris is a collaboration between Saint Laurent and Chef Peter Park of Sushi Park in Los Angeles, offering a unique dining experience with a French flair. Minimalism and local ingredients will entice you after a shopping session at the brand’s Rive Droite location, where you can savour “omakase”—a Japanese term meaning you trust the chef and are surprised by every course. It’s creativity at its finest!
View this post on Instagram
Trailer for Saint Laurent's Sushi Park in Paris designed by Anthony Vaccarello
- Celebrate Fashion Nights at Armani Bamboo Bar in Milan
Enhance your nights out with an authentic Armani experience at the Bamboo Bar. Immerse yourself in Milan’s fashion district, where luxury brand boutiques dazzle at every turn. Then, make your way to the 7th floor of the Armani Hotel Milano to enjoy panoramic skyline views while celebrating with a signature cocktail. Here, you can sip on a Spritz 3D, a creative variation of the iconic Italian drink, expertly crafted into a fashionable experience.
View this post on Instagram
Armani Hotel Milano is an ideal place to experience the art of mixology with a stunning view of Milan’s skyline
- Dine with Chanel Elegance at Beige Alain Ducasse in Tokyo
Fancy a Michelin-starred dinner that combines French cuisine with a Japanese twist? Head to Beige Alain Ducasse in Tokyo, located on the top floor of the iconic Chanel building in Ginza. You can expect not only breathtaking views but also exquisite food. The ambience beautifully reflects the timeless elegance of Madame Gabrielle Chanel, who would certainly approve.
View this post on Instagram
Located atop the Chanel building in Tokyo, Beige Alain Ducasse offers guests a Michelin-star-level dining experience
Gaia Giordani
Editor, Generative AI Explorer and New Media Communication Expert
