ARTIFICIAL INTELLIGENCE MANIFESTO

We use artificial intelligence to extend human vision, not to standardise or replace it.

Creativity is more than generation. It is the ability to give meaning, make choices, challenge conventions and assume responsibility for what is created.

We commit to:

• preserving human intention, authorship and artistic identity;

• using AI to expand creative possibilities rather than reproduce predictable aesthetics;

• ensuring that creators can explain their decisions, process and contribution;

• keeping responsibility with people, never delegating it entirely to a system, model or technology provider.

In an environment of synthetic abundance, authenticity becomes a cultural and strategic value.

Audiences, students, collaborators and communities should understand when artificial intelligence has materially shaped a work, representation or communication.

We commit to:

• distinguishing between AI-assisted, AI-generated and materially AI-altered content;

• providing clear and proportionate disclosure when AI affects meaning, authorship or the realistic representation of people and events;

• preserving information about the origin and transformation of digital assets whenever reasonably possible;

• rejecting deceptive, misleading or falsely attributed synthetic content;

• using technology to strengthen trust, not manufacture an illusion of authenticity.

Innovation must respect the people, knowledge and creative work on which it depends.

We recognise that intellectual property, attribution, consent and fair compensation are fundamental to a sustainable creative ecosystem.

We commit to:

• respecting copyright, licensing conditions and the moral rights of creators;

• distinguishing inspiration, transformation and legitimate experimentation from imitation, appropriation and plagiarism;

• seeking appropriate consent before using or simulating a person’s identity, image, voice, work or distinctive creative expression;

• supporting attribution and fair recognition of human contribution;

• selecting tools and partners whose practices are compatible with responsible creative production.

The ability to use artificial intelligence is not sufficient. Creative professionals must understand how to question, evaluate and direct it.

AI literacy combines technical awareness, disciplinary knowledge, cultural sensitivity and critical thinking.

We empower our community to:

• understand the capabilities and limitations of AI systems;

• recognise bias, fabrication, aesthetic homogenisation and unreliable outputs;

• verify facts, references and sources rather than treating generated responses as authoritative;

• combine craftsmanship, research, prompting, editing and creative direction;

• document the role of AI within the creative and academic process;

• develop independent judgement rather than passive dependence on automated generation.

Artificial intelligence is not a static tool. AI systems evolve, connect to other services and may increasingly perform actions with limited intervention.

Responsible innovation therefore requires continuous governance.

We commit to:

• reviewing our AI practices, tools and partnerships regularly;

• applying proportionate oversight according to the context and potential impact of each use;

• defining clear permissions, boundaries and stopping mechanisms for AI agents;

• maintaining meaningful human approval for academically, professionally or publicly significant decisions;

• establishing responsibilities for monitoring, escalation and incident response;

• adapting our practices as technology, regulation and social expectations evolve.

Creative experimentation must not compromise personal data, confidential information or individual dignity.

We commit to:

• protecting personal, sensitive, academic and commercially confidential information;

• applying data minimisation and using appropriate, authorised systems;

• preventing unauthorised profiling, impersonation, surveillance or manipulation;

• protecting individuals from discriminatory, defamatory, exploitative or harmful synthetic representations;

• evaluating security and privacy risks before introducing AI into institutional workflows.

Artificial intelligence should broaden participation and creative possibility rather than reinforce exclusion or cultural uniformity.

We commit to:

• using AI to support accessibility and diverse ways of learning and creating;

• questioning biases embedded in datasets, systems and dominant visual languages;

• preserving cultural specificity, local knowledge and multiple creative traditions;

• resisting the homogenisation of taste and expression;

• considering the environmental, social and economic impacts of AI systems;

• choosing technology with purpose, proportionality and awareness.