The Future of Beauty lies in People
A practical guide for strategic Figures in Business, Marketing, and Communication: "The Beauty Insider"
The Beauty Market is booming.
It's not just the data that confirms it—although McKinsey reports a 7% annual growth between 2022 and 2024—it’s the consumers themselves who are redefining the very concept of Beauty. From personal care and wellness to aesthetic treatments and customized fragrances designed to support both mental and physical well-being, beauty today stretches far beyond the surface.
This expanded vision is pushing companies to broaden their scope—particularly when it comes to talent acquisition.
With growing consumer awareness around sustainability, clean and natural ingredients, transparent production processes, and respect for local communities, beauty brands are being called to rethink their communication and marketing strategies.
Illustrations by Mary Margaret Mitchem, student of Istituto Marangoni Firenze
In response, there’s been a sharp rise in demand for strategic managerial roles across marketing and communications—professionals who can decode the new consumer mindset and build authentic, resonant brand narratives.
To stay competitive, companies are increasingly investing in individuals capable of bridging business acumen with strategic thinking, marketing expertise with ethical insight, and innovation with a human touch.
What are the new Roles beauty companies are hiring for?
Below are some of the most sought-after professional profiles in the industry today along with the key skills that set them apart.
For Beauty Products
The Product Manager oversees the full lifecycle of a product—from concept to market launch. Works closely with R&D, design, and marketing teams to ensure a consistent and successful outcome.
Key skills: Strong analytical mindset, market trend awareness, project management abilities, and a keen eye for aesthetics.
For Luxury brands in Fragrances & Cosmetics
The Brand Manager defines and manages the brand's identity and positioning, ensuring alignment across communication, marketing, and product development.
Key skills: Strategic thinking, storytelling expertise, media literacy, and intercultural sensitivity.
For digital marketing execution in Beauty
The Digital Marketing Specialist develops and executes digital strategies, manages online campaigns, analyzes performance data, and strengthens the brand's digital footprint across social media and beyond.
Key skills: Expertise with digital tools, data analysis knowledge, creative content production, and a sharp eye on emerging digital trends.
As the first Higher Education group to offer a wide range of internationally recognized Courses in Fragrance & Cosmetics, Istituto Marangoni has gathered testimonials from high-profile managers and fragrance creators with the aim of providing a practical and inspirational guide to all young people wishing to pursue a career in the Beauty industry.
Through these interviews, readers are invited to explore the personal and professional journeys of individuals who are redefining what it means to succeed in the beauty industry.
What emerges clearly is a common thread woven from ingenuity, curiosity, initiative, and dedication—essential ingredients for anyone looking to make their mark in this dynamic, competitive, and ever-evolving field.
Among the many profiles featured in THE BEAUTY INSIDER by Istituto Marangoni, a few stand out for their remarkable impact.
AMBRA MARTONE
President • Accademia del Profumo
"My dream is to create a fully-fledged “lifestyle” for fragrance lovers by promoting an olfactory culture and sensibility based on experiences and scents, sweeping away limits and preconceptions. The power of perfume is in the unique, individual experience it provides. Its beauty lies in its simplicity: something that’s invisible and intangible yet present and powerful every day."
GIANLUCA TONIOLO
Chief Executive Officer • Dolce & Gabbana Beauty
"I think the cosmetics industry is fascinating, as it allows you to combine strong marketing skills for luxury brands with the opportunity to directly impact business results without necessarily getting too much into the financial side. What I would say to youngsters wanting to get into the sector is that a passion for beauty and luxury and the desire to make a difference are the three core factors you need to achieve excellent results."
ANNA GAUDENZI
Corporate Communications Manager • L’Oréal Italia
"There’s never a dull moment in my job, and that’s why there’s no such thing as a typical day. One day, you might have to do a site visit for an event location, or you might have to spend the entire day revising a press release or a group statement. [...] What does happen every day is that I interface with my manager and my colleagues. Teamwork is fundamental to what I do, as are my relationships with suppliers and the strategic consultants who support us."
Launched in 2023 and validated by AFAM (for Italy) and by Regent's (for France), Istituto Marangoni's comprehensive portfolio of Undergraduate Bachelor's Degrees, Master’s Programs, One-Year Intensives, and Short Courses in Fragrances & Cosmetics is designed to shape tomorrow’s talent—taught by today’s industry professionals, who are actively shaping the future of beauty.
