Luxury Beauty Management

While the Bachelor's Degree Course offers a comprehensive, three-year journey into the strategic, cultural, and commercial dimensions of the industry — including modules on psychology, economics, and sustainability — the short course distils these core concepts into an intensive format. 

Over the span of three weeks, the Course introduces you to the key areas of merchandising, communication, and product within the luxury beauty industry. You will gain foundational insights into fragrances and cosmetics, while also developing an understanding of the broader context of luxury, fashion, and accessories.

This three-week course serves both as a valuable standalone experience and an ideal stepping stone for students considering a longer-term academic or professional path in the luxury beauty sector.

• Fundamentals of branding and product development in the luxury beauty market
• Fragrance and cosmetics as brand extensions
• Digital communication and experiential marketing strategies
• Emerging technologies: AI, blockchain, immersive retail
• Sustainability, transparency, and ethical storytelling
• Creating and presenting a Luxury Beauty product launch strategy

Through a series of engaging sessions, you will explore how digital strategies and emerging technologies are reshaping global markets, redefining brand narratives, and transforming the way consumers experience luxury.
Throughout the course, you will learn how to design innovative, engaging, and responsible consumer experiences in today’s luxury beauty environment.

By the end of the course, you will have developed a comprehensive, forward-thinking perspective on the current evolution of the luxury, fashion, and beauty industries — equipped with the knowledge and confidence to navigate and contribute to them.