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AI Strategies for Luxury Beauty Brand Management
In a rapidly changing global context, Istituto Marangoni is launching its new FOR PROFESSIONALS division: flexible, cutting-edge training that supports creative and managerial professionals in fashion, design, and beauty by integrating the most advanced tools for digital transformation.
At the end of the course, partecipants will receive an Istituto Marangoni Certificate
Given your background in Fashion Business, we would like to introduce AI Strategies for Luxury Beauty Brand Management, a course exploring how AI is redefining the global luxury beauty industry, with a dual focus on fragrance creation and cosmetic innovation. The course bridges creative intelligence, data analytics, and sensorial expertise, guiding participants to implement AI ethically and effectively across the beauty value chain — from product conceptualization and personalization to retail and strategic leadership.
The course is delivered with Heuritech, a cutting-edge fashion technology company leveraging advanced artificial intelligence to deliver predictive analytics on trends and products. Founded in 2013 by PhDs, it transforms social media imagery into actionable insights, enabling fashion brands to forecast demand, enhance sustainability and gain a strong competitive advantage.
By the end of the program, you will have developed a dual professional portfolio—including one fragrance concept and one cosmetic innovation— powered by AI insight and sustainability strategy along side advanced proficiency in AI tools applied across R&D, marketing, and consumer analytics. You will also unlock a leadership framework for implementing ethical, creative, and data‑informed innovation combined with a professional network connecting Milan’s luxury, tech, and beauty innovation communities.
This specialization is ideal for:
- Luxury beauty brand managers and innovation leaders seeking to leverage AI in product and marketing strategy.
- Perfumers, R&D experts, and cosmetic formulators integrating AI tools into creative and technical processes.
- Fashion Managers, strategists, and consultants overseeing digital transformation within global beauty corporations.
- Postgraduate students and professionals in luxury management, design, or technology-driven beauty sectors.
- Freelancers
Upon completion, participants will have developed:
- A dual professional portfolio—one fragrance concept and one cosmetic innovation—powered by AI insight and sustainability strategy.
- Advanced proficiency in AI tools for R&D, marketing, and consumer analytics.
- A leadership framework for implementing ethical, creative, and data-driven innovation.
- A professional network connecting Milan’s luxury, tech, and beauty innovation communities.
By the end of this program, participants will:
- Master AI systems in fragrance formulation, cosmetic R&D, and personalization.
- Integrate AI with traditional luxury craftsmanship and sensory intelligence.
- Create AI-enhanced marketing and retail experiences grounded in human emotion.
- Lead ethical and sustainable digital transformation in the beauty sector.
- Present a dual innovation portfolio synthesizing artistry, strategy, and technology.
The course is mostly online, session take place from 9th of March on Tuesdays and Thursdays (5:30–7:30 pm CET) and Saturdays (4:00–7:00 pm CET).
TWO IN PRESENCE EXPERENTIAL WEEK IN MILAN
Two in-person Experiential Week in Milan Fashion campus from June 22 to July 04, 2026 are included.
You will also get access to targeted career consulting, high-quality networking, and practical tools to enhance your professional journey and seize the best career opportunities.
In addition, thanks to an exclusive partnership with Chaberton, world renowned Headhunting firm focused on Luxury, you can access to a Career Advising Service targeted on your professional journey.
As part of the I’M Alumni Community, you may benefit from a 30% tuition fee deduction if you have regularly completed at least one previous course in an Istituto Marangoni school. The enrollment fee is always due.
For further information, please contact Ilaria Gurzì, Information and admission support: i.gurzi@istitutomarangoni.com.
You can find all the details of the course here: https://www.istitutomarangoni.com/en/fragrances-and-cosmetics-courses/professional-courses/fragrances-and-cosmetics/ai-strategies-for-luxury-beauty-brand-management
The course fee does not include accommodation costs related to the stay during the experiential week.
APPLY NOWModule 1 (Weeks 1–4) – From 09 March 2026 to 01 April 2026 - Online
AI & The Future of Luxury Beauty Brands
Theme: Innovation, Heritage, and Intelligent Brand Futures
Participants study how AI influences creativity, consumer insight, and sustainability within luxury beauty maisons. The module connects data-driven decision systems with brand heritage and emotional storytelling.
Key Topics:
· AI as a tool for strategic innovation and brand repositioning
· Predictive intelligence for market and trend analysis
· Heritage and data co-creation: crafting timeless brand identity
· Ethics of machine creativity and authorship
Output:
A conceptual AI brand vision integrating data analysis and emotional storytelling.
Module 2 (Weeks 5–8) – From 13 April 2026 to 09 May 2026 - Online
AI in Product Innovation & Personalized Beauty
Theme: From Predictive Chemistry to Individualized Experience
This module merges science and storytelling through AI-driven product development for cosmetics and fragrances.
Key Topics:
· AI in formulation science and ingredient prediction
· Machine learning for skin diagnostics and customization
· Predictive olfactory algorithms and sensorial modeling
· Ethical personalization and inclusive product development
Output:
An AI-enhanced prototype proposal (fragrance or skincare), complete with sensory mapping and personalization strategy.
Module 3 (Weeks 9–12) – From 11 May 2026 to 06 June 2026 - Online
AI-Enhanced Marketing, Retail & Consumer Experience
Theme: Data-Emotion Synergy and Predictive Engagement
Participants learn to use AI to design meaningful and immersive consumer journeys through personalization, data storytelling, and emotion-driven marketing.
Key Topics:
· AI in marketing intelligence and consumer sentiment analysis
· Predictive retail and emotional data mapping
· AR/VR beauty experiences and digital twins in retail
· Ethics and authenticity in AI storytelling
Output:
A data-driven omnichannel campaign prototype using AI for emotional engagement and narrative consistency.
Module 4 (Weeks 13–14) – From 08 June 2026 to 20 June 2026 - Online
Executive Strategy, Governance & Leadership in AI-Driven Beauty
Theme: Responsible Leadership and Corporate Transformation
This leadership-oriented module develops governance models for responsible AI integration in the luxury beauty sector.
Key Topics:
· AI governance and ethical innovation
· Data transparency, compliance, and sustainability frameworks
· Leading AI transformation across creative and operational teams
· Strategic investment and performance metrics for AI adoption
Output:
An executive strategy report and governance framework for responsible AI innovation.
Experiential Weeks (Weeks 15–16) — From 22 June to 04 July - Onsite
Milan Immersions
Theme: Production Process, Industry Field Immersion & Strategic Innovation
Week 15 – Milan: Fragrance Intelligence & Heritage Innovation (30 Hours)
· Participants explore how data science enhances perfumery while preserving artistic integrity.
· Workshops and field visits highlight how traditional craftsmanship and advanced algorithms converge in scent design.
· Visit to luxury fragrance houses and olfactory innovation labs in Milan and Florence.
· Workshop on AI-assisted scent composition and heritage digitalization.
· Collaboration with Intercos Group and Givaudan Innovation Centers on predictive olfactory modeling.
· Masterclass: “From Emotion to Algorithm: Designing Tomorrow’s Fragrances.”
Output:
· An AI-augmented fragrance innovation concept merging heritage artistry with predictive analytics.
Week 16 – Milan: Cosmetic Design, Sustainability & Market Strategy (30 Hours)
· Immersion into Italy’s ecosystem of beauty innovation, sustainability, and AI-enhanced branding strategies.
· Visits to beauty R&D and sustainable packaging laboratories.
· Workshop on AI for eco-design, material forecasting, and circular supply chains.
· Industry roundtables with executives from L’Oréal Luxe Italia, Shiseido EMEA, and Prada Beauty.
· Final presentation before a panel of experts: “AI as Catalyst for Conscious Beauty Futures.”
Final Outputs:
· A comprehensive luxury beauty strategy portfolio integrating AI-driven product design, sustainability intelligence, and retail innovation.
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