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AI Strategies for Luxury Beauty Brand Management
This executive program examines how AI is transforming luxury beauty, from fragrance design to cosmetic innovation. Participants learn to integrate AI ethically across creation, personalization, retail and strategy, mastering tools that enhance creativity, efficiency and leadership within the global beauty industry.
At the end of the course, partecipants will receive an Istituto Marangoni Certificate
This advanced executive program explores how Artificial Intelligence is redefining the global luxury beauty industry, with a dual focus on fragrance creation and cosmetic innovation. The course bridges creative intelligence, data analytics, and sensorial expertise, guiding participants to implement AI ethically and effectively across the beauty value chain — from product conceptualization and personalization to retail and strategic leadership.
Through an interdisciplinary structure of lectures, hands-on workshops, industry collaborations, and two intensive experiential weeks in Milan, participants will master how AI can enhance both creative artistry and operational performance in fragrances and cosmetics.
This specialization is ideal for:
- Luxury beauty brand managers and innovation leaders seeking to leverage AI in product and marketing strategy.
- Perfumers, R&D experts, and cosmetic formulators integrating AI tools into creative and technical processes.
- Fashion Managers, strategists, and consultants overseeing digital transformation within global beauty corporations.
- Postgraduate students and professionals in luxury management, design, or technology-driven beauty sectors.
- Freelancers
Upon completion, participants will have developed:
- A dual professional portfolio—one fragrance concept and one cosmetic innovation—powered by AI insight and sustainability strategy.
- Advanced proficiency in AI tools for R&D, marketing, and consumer analytics.
- A leadership framework for implementing ethical, creative, and data-driven innovation.
- A professional network connecting Milan’s luxury, tech, and beauty innovation communities.
By the end of this program, participants will:
- Master AI systems in fragrance formulation, cosmetic R&D, and personalization.
- Integrate AI with traditional luxury craftsmanship and sensory intelligence.
- Create AI-enhanced marketing and retail experiences grounded in human emotion.
- Lead ethical and sustainable digital transformation in the beauty sector.
- Present a dual innovation portfolio synthesizing artistry, strategy, and technology.
Classes will therefore take place on:
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Tuesdays from 5:30 pm to 7:30 pm (CET)
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Thursdays from 5:30 pm to 7:30 pm (CET)
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Saturdays from 4:00 pm to 7:00 pm (CET)
Part of the course will require onsite presence in Milan:
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from April 13 to July 04, 2026
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from May 11 to June 06, 2026
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from June 22 to June 27, 2026 for Experiential Week
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from June 29 to July 04, 2026 for Experiential Week
The course fee does not include accommodation costs related to the stay during the experiential week.
APPLY NOWModule 1 (Weeks 1–4) – From 09 March 2026 to 01 April 2026 - Online
AI & The Future of Luxury Beauty Brands
Theme: Innovation, Heritage, and Intelligent Brand Futures
Participants study how AI influences creativity, consumer insight, and sustainability within luxury beauty maisons. The module connects data-driven decision systems with brand heritage and emotional storytelling.
Key Topics:
· AI as a tool for strategic innovation and brand repositioning
· Predictive intelligence for market and trend analysis
· Heritage and data co-creation: crafting timeless brand identity
· Ethics of machine creativity and authorship
Output:
A conceptual AI brand vision integrating data analysis and emotional storytelling.
Module 2 (Weeks 5–8) – From 13 April 2026 to 09 May 2026 - Onsite
AI in Product Innovation & Personalized Beauty
Theme: From Predictive Chemistry to Individualized Experience
This module merges science and storytelling through AI-driven product development for cosmetics and fragrances.
Key Topics:
· AI in formulation science and ingredient prediction
· Machine learning for skin diagnostics and customization
· Predictive olfactory algorithms and sensorial modeling
· Ethical personalization and inclusive product development
Output:
An AI-enhanced prototype proposal (fragrance or skincare), complete with sensory mapping and personalization strategy.
Module 3 (Weeks 9–12) – From 11 May 2026 to 06 June 2026 - Onsite
AI-Enhanced Marketing, Retail & Consumer Experience
Theme: Data-Emotion Synergy and Predictive Engagement
Participants learn to use AI to design meaningful and immersive consumer journeys through personalization, data storytelling, and emotion-driven marketing.
Key Topics:
· AI in marketing intelligence and consumer sentiment analysis
· Predictive retail and emotional data mapping
· AR/VR beauty experiences and digital twins in retail
· Ethics and authenticity in AI storytelling
Output:
A data-driven omnichannel campaign prototype using AI for emotional engagement and narrative consistency.
Module 4 (Weeks 13–14) – From 08 June 2026 to 20 June 2026 - Online
Executive Strategy, Governance & Leadership in AI-Driven Beauty
Theme: Responsible Leadership and Corporate Transformation
This leadership-oriented module develops governance models for responsible AI integration in the luxury beauty sector.
Key Topics:
· AI governance and ethical innovation
· Data transparency, compliance, and sustainability frameworks
· Leading AI transformation across creative and operational teams
· Strategic investment and performance metrics for AI adoption
Output:
An executive strategy report and governance framework for responsible AI innovation.
Experiential Weeks (Weeks 15–16) — From 22 June to 04 July - Onsite
Milan Immersions
Theme: Production Process, Industry Field Immersion & Strategic Innovation
Week 15 – Milan: Fragrance Intelligence & Heritage Innovation (30 Hours)
· Participants explore how data science enhances perfumery while preserving artistic integrity.
· Workshops and field visits highlight how traditional craftsmanship and advanced algorithms converge in scent design.
· Visit to luxury fragrance houses and olfactory innovation labs in Milan and Florence.
· Workshop on AI-assisted scent composition and heritage digitalization.
· Collaboration with Intercos Group and Givaudan Innovation Centers on predictive olfactory modeling.
· Masterclass: “From Emotion to Algorithm: Designing Tomorrow’s Fragrances.”
Output:
· An AI-augmented fragrance innovation concept merging heritage artistry with predictive analytics.
Week 16 – Milan: Cosmetic Design, Sustainability & Market Strategy (30 Hours)
· Immersion into Italy’s ecosystem of beauty innovation, sustainability, and AI-enhanced branding strategies.
· Visits to beauty R&D and sustainable packaging laboratories.
· Workshop on AI for eco-design, material forecasting, and circular supply chains.
· Industry roundtables with executives from L’Oréal Luxe Italia, Shiseido EMEA, and Prada Beauty.
· Final presentation before a panel of experts: “AI as Catalyst for Conscious Beauty Futures.”
Final Outputs:
· A comprehensive luxury beauty strategy portfolio integrating AI-driven product design, sustainability intelligence, and retail innovation.
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