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The Course

DESIGN MANAGEMENT & SRATEGIC INNOVATION

Plan, deliver, and build a design strategy for a product or furniture
Master's Degrees • Master's Courses
Postgraduate
MILANO
LONDON

Strategic thinking for cross-skilled profiles capable of working in different areas of product branding, marketing, and social media communication, with a specialization in design strategy. Learn how to develop creative solutions for design-based projects, with a specific focus on business, design, and strategic innovation; investigate the process of strategy building and learn to use tools essential to innovation-driven businesses, while understanding how a strategic approach can be integrated in a company’s positioning and growth.

MILANO

This unique postgraduate level course encourages and nurtures the participants’ strategic thinking, with the objective of educating multidisciplinary profiles capable of working in different areas of the design environment.

In each of the three terms students will engage in a strategic research projects developed under the supervision of a long-experienced art director and in partnership with an Italian design brand. They will have the opportunity to fully explore and adapt to different management models and processes, in order to gain a greater understanding of operational issues, at the same time learning how to develop and apply innovative and creative management solutions to design-based projects, while focusing on different aspects of business, design, and strategic innovation.

15 Feb 2021 - 24 Sep 2021
English
Enrollment Fee
€ 5,500
Fee EU
€ 22,000
Fee non EU
€ 23,000
11 Oct 2021 - 24 Jun 2022
Italian · English
Enrollment Fee
€ 5,500
Fee EU
€ 22,000
Fee non EU
€ 23,000

Programme Specification

Branded Scholarships
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Virtual Open Day Milano Design
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Istituto Marangoni Scholarship
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POSSIBLE CAREER PATHS
LEARNING FOCUS

Students will investigate the process of strategy building and acquire an advanced use of creative tools required to develop an innovation-driven business, understanding how their strategic approach can be integrated into project solutions, while keeping in mind a company’s positioning and growth opportunities. By analyzing complex problems, participants learn how to develop and apply problem-solving skills both in individual and team lead projects.

Integrative thinking, experiential learning, and team working are subsequently applied to creative methods in the development of precise design identities and brand strategies. Throughout the course participants focus on analysing the rising trends in society, to intercept the deep needs of users and set design strategies accordingly: they will complete the course equipped with a forward-thinking mindset to become the future front-runners of design management.

  • Design/Brand Manager
  • Art Director
  • Strategic Communication Specialist
  • Store/Showroom Manager
  • Strategic Design Consultant
  • Design identity
  • Brand identity
  • Business models
  • Art direction for design brands
  • Visual & spoken communication
Be always updated
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MILANO FIRENZE OPEN WEEK · 7th - 11th December
07 December
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Hybrid Learning
27 November
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LONDON

This unique postgraduate level course encourages and nurtures the participants’ strategic thinking, with the objective of educating multidisciplinary profiles capable of working in different areas of the design environment.

In each of the three terms students will engage in a strategic research projects developed under the supervision of a long-experienced art director and in partnership with an Italian design brand. They will have the opportunity to fully explore and adapt to different management models and processes, in order to gain a greater understanding of operational issues, at the same time learning how to develop and apply innovative and creative management solutions to design-based projects, while focusing on different aspects of business, design, and strategic innovation.

11 Oct 2021 - 14 Jan 2023
English
Enrollment Fee
£ 4,400
UK Nationals or UK Domicile fees
£ 17,400
International fees
£ 22,800


·UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
·International fees (For everyone else who requires a visa to study in London)

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Participants who successfully complete the programmes taught in English in Paris and London will be awarded with a Master’s Degree by (Manchester Metropolitan University-UK; Master’s Degrees include a 12-week work placement. Participants obtain 180 credits upon successful completion of the MA course. All candidates should meet specific entry requirements (please check www2.mmu.ac.uk/international/ for international equivalents).


Branded Scholarships
DISCOVER MORE
Istituto Marangoni Scholarship
DISCOVER MORE
DISCOVER THE COURSE
POSSIBLE CAREER PATHS
LEARNING FOCUS

Students will investigate the process of strategy building and acquire an advanced use of creative tools required to develop an innovation-driven business, understanding how their strategic approach can be integrated into project solutions, while keeping in mind a company’s positioning and growth opportunities. By analyzing complex problems, participants learn how to develop and apply problem-solving skills both in individual and team lead projects.

Integrative thinking, experiential learning, and team working are subsequently applied to creative methods in the development of precise design identities and brand strategies. Throughout the course participants focus on analysing the rising trends in society, to intercept the deep needs of users and set design strategies accordingly: they will complete the course equipped with a forward-thinking mindset to become the future front-runners of design management.

  • Design/Brand Manager
  • Art Director
  • Strategic Communication Specialist
  • Store/Showroom Manager
  • Strategic Design Consultant
  • Design identity
  • Brand identity
  • Business models
  • Art direction for design brands
  • Visual & spoken communication
Be always updated
VIEW ALL NEWS & EVENTS
Hybrid Learning
27 November
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FASHION DESIGN SPECIAL COURSE WITH JOHN RICHMOND
DISCOVER YOUR CREATIVE IDENTITY, DEVELOP YOUR TALENT, BECOME YOUR OWN ICON
22 July
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