VISUAL DESIGN

Graphic design for multimedia communication

1 Oct 2019 - 17 Jul 2020
it · en
fees
enrolment fee € 4.000
 
tuition fee EU € 13.900
tuition fee non-EU € 15.500

* Participants who successfully complete the three year courses ‘Fashion Design & Accessories*’, ‘Interior Design*’, ‘Product Design’, and ‘Visual Design’ in Milano, will be awarded the AFAM First Level Academic Diploma. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathways held in Milano ‘Fashion Design & Womenswear Pathway’, ‘Fashion Design & Menswear Pathway’, 'Fashion Design & Marketing', ‘Interior Design & Lighting Pathway’, 'Product Design & Furniture', are a specialisation of the recognised AFAM main courses ‘Fashion Design & Accessories’, 'Product Design' and ‘Interior Design’, (Pathway final diplomas will state the main course title). For further details please do not hesitate to contact the information office at the Milano School of Fashion or School of Design. Those who do not meet requirements and successfully complete the study path will be awarded an Istituto Marangoni certificate.

** Participants who successfully complete the programmes taught in Milano will be awarded an Istituto Marangoni certificate.

Programme Specification

Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process. This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries. Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world.

They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines.

By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design. They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message. The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena.

Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients. A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design.

This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

* Participants who successfully complete the three year courses ‘Fashion Design & Accessories*’, ‘Interior Design*’, ‘Product Design’, and ‘Visual Design’ in Milano, will be awarded the AFAM First Level Academic Diploma. Recognised by the Italian Ministry of Education as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. The pathways held in Milano ‘Fashion Design & Womenswear Pathway’, ‘Fashion Design & Menswear Pathway’, 'Fashion Design & Marketing', ‘Interior Design & Lighting Pathway’, 'Product Design & Furniture', are a specialisation of the recognised AFAM main courses ‘Fashion Design & Accessories’, 'Product Design' and ‘Interior Design’, (Pathway final diplomas will state the main course title). For further details please do not hesitate to contact the information office at the Milano School of Fashion or School of Design. Those who do not meet requirements and successfully complete the study path will be awarded an Istituto Marangoni certificate.



* Participants who successfully complete the programmes taught in English in London and Paris will be awarded a BA (Hons) degree by Manchester Metropolitan University-UK; 120 credit points must be earned for each year of study in order for an honours degree to be awarded, so students will obtain 360 credits upon successful completion of the three-year course. Participants on the four-year sandwich course will receive 120 practice credits for the additional year. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level). For further details please do not hesitate to contact the information office.



** For the London School, payment must be made in GBP only



LEARNING FOCUS

  • Manage publishing & editorial projects
  • Exhibit design (stage, retail, corporate interior, art event)
  • Visual identity & branding (logo, corporate design, signage)
  • Interface design for E-shop, online platforms, and social media
  • Photography & art direction
  • Communication publishing & techniques for brands
  • Graphic layout & art direction for website & digital application
  • Creation and Image development, research and editing
  • Infographics
  • Professional design portfolio & presentation skills

POSSIBLE CAREER PATHS

  • Graphic designer for publishing (editorial)
  • Graphic designer for packaging and branding
  • Art director for advertising agencies
  • Visual designer for exhibit and corporate design
  • Visual designer for digital, interactive, web communication

STUDY UNITS · LONDON

Year one

  • Visual Design Principles
  • Visual Graphics Elements
  • Publishing Design
  • History of Art Design & Visual Culture

Year two

  • Visual Communication
  • Brand Visual Communication
  • Multimedia Communication
  • Design and Cultural Perspective

Year three

  • Art Direction Experience
  • Art Direction for Digital Media
  • Portfolio & Final Project
  • Researching Theory and Practice

Alumni

Discover the successful stories.

view all


Fill in the form, we will call you back within 4 working hours!

Privacy

I declare that I have read the Information Notice in relation to Art. 13 of the GDPR 679/16 and consent to the processing of my data.

email   I agree   I do not agree

telephone   I agree   I do not agree

I consent to the processing of my data for profiling purposes.


  I agree   I do not agree