These undergraduate programmes are designed for participants looking to enter the design world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process. This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries.
The enrollment fee is due every year
Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world. They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines. By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design.
They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message. The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena. Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients. A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design.
- Manage publishing & editorial projects
- Exhibit design (stage, retail, corporate interior, art event)
- Visual identity & branding (logo, corporate design, signage)
- Interface design for E-shop, online platforms, and social media
- Photography & art direction
- Communication publishing & techniques for brands
- Graphic layout & art direction for website & digital application
- Creation and Image development, research and editing
- Professional design portfolio & presentation skills
- Graphic designer for publishing (editorial)
- Graphic designer for packaging and branding
- Art director for advertising agencies
- Visual designer for exhibit and corporate design
- Visual designer for digital, interactive, web communication
The BA (Hons) Visual Design program is a creative and diverse 3-year course that offers a wide range of physical and digital design applications. In the final year, students undertake a self-directed Major Project with the support of theory, contextual studies, cultural studies. The program emphasizes collaboration and teamwork and provides an engaging learning experience through individual and group projects, subject tutors, industry mentors, field trips, and specialized labs and library resources. Ethical design practice is also emphasized to help students become responsible global citizens.
The enrollment fee is due every year
The BA (Hons) Visual Design program offers students an exciting and varied experience in both physical and digital design applications. It covers a range of topics, including graphic design, editorial design, web design, digital photography, film and video technology, animation, and Augmented and Virtual Reality. In the final year, students undertake a self-directed design proposal, giving them the opportunity to develop their own ideas under the guidance of their Programme Leader or Unit Leader.
The program's structure is well-designed, incorporating practical units with theory units in cultural studies, culminating in a Major Project in Year 3. The teaching of these units is delivered through a series of individual and group projects that are studio-based and guided by subject tutors. The program is supported by guest speakers, industry mentors, field trips, and supervised sessions within specialized labs and library resources.
Collaboration and team building are emphasized throughout the program, helping students develop research, communication, and problem-solving skills. The program has a strong focus on ethical design practice, which is essential in developing responsible global citizens. The program is led by a team of international academics and industry professionals who provide students with an enriching learning experience.
The BA (Hons) Visual Design program is an innovative and exciting degree course that blends the very best of graphic design, illustration, animation, moving image, and photography skills. It equips students with a broad range of skills that will enable them to build an amazing career. Visual communication is crucial in today's society, shaping the meaning and impact of various media platforms such as apps, websites, posters, books, magazine advertisements, games, logos, film, and social networks.
Students will benefit from the course's dedicated studios for personal and group working, digital media suites with industry design software, and photography studios for processing and printing. The course encourages students to think conceptually and apply technical skills in all forms of design practice. Throughout the course, students will investigate and explore the potential of a range of specific themes and approaches to contemporary practices and specific industry skills.
The course also provides live project opportunities, which enable students to interact with industry professionals and build industry-relevant networks. This ensures that graduates are ready for the workplace, equipped with the key principles and skills of a professional visual communication practitioner.
- Acquire a comprehensive education in visual design that encompasses various aspects such as design procedures, production methods, aesthetic appeal, functionality, computer software, professional conduct, and constructing prototypes in an industrial environment.
- Experiment with advanced technology such as AI for still images and animation.
- Develop and improve imaginative and analytical abilities, gain comprehensive knowledge, and understand the core visual design principles that are necessary for creating effective forms of communication.
- Evaluate design solutions in a critical manner, considering competing restrictions and questioning established design solutions.
- Demonstrate advanced visual communication skills and proficiency in combining diverse design elements to form a cohesive visual communication
- Visual Designer
- Art Director
- Film Industry
- Setting up or transforming own business
- Transforming own design practice
- Responsible design/business consultancy
- Responsible product development
- Work with charities, NGOs or social enterprises.
- Academic progression – MA, MPhil, PhD
This programme will equip students with the ability to engage with and respond to the seismic changes happening in the Visualization industry. The industry needs people that are open to new technologies; it is therefore anticipated that this programme will produce highly employable, forward-looking graduates that will offer new insights that lead change rather than following existing industry practice.
- Visual Design Principles
- Visual Graphics Elements
- Publishing Design
- History of Art Design & Visual Culture
- Visual Communication
- Brand Visual Communication
- Multimedia Communication
- Design and Cultural Perspective
- Art Direction Experience
- Art Direction for Digital Media
- Portfolio & Final Project
- Researching Theory and Practice