Fashion Luxury Retail & Visual Merchandising
Target: fashion industry professionals, and more. This course is developed to deepen the characteristics of the product, the materials and the quality control. You will learn how to analyse a fashion collection, to recognize the style and identity of the brand, to select and manage the different product categories.
The aim of the course is to train a fashion buyer and merchandiser expert in the fashion sector, capable of coordinating a showroom, managing an order and maintaining contact between the company and the reference stores.
Fashion Luxury Retail & Visual Merchandising deepens your skills in retail strategies, to enhance the product through the layout and window displays, creating successful customer experiences.
Participants will learn from this course to analyze and develop innovative strategies for different types of retail, deepening their knowledge of the fashion product and market trends.
Through the study of lights, colors, shapes, furnishings and exhibition paths, participants will also be able to study and create customized customer experiences to attract, retain and induce the consumer to purchase, increasing brand loyalty.
The study of Visual Merchandising, Visual Display and Digital Storytelling will be applied both to physical retail and through online strategies, to enhance e-commerce and make it more attractive and functional, in line with the brand identity, using the latest technologies for retail.
Through this course participants will be able to deepen the technical skills on the product analysis to anticipate fashion and market trends; they will be prepared on how to operate in competitive fields such as the fashion and luxury retail sector - by adopting knowledge on the latest technologies to be used within the store and through e-commerce platforms.
Attendants will develop a greater creativity for the display layout of the products, the preparation of the window displays for physical and digital stores.
This course is designed for professionals who want to increase their skills and update themselves on retail, merchandising and visual display trends.
- Fashion Retail
- Product and Collection Analysis
- Trend Forecasting
- Visual Merchandising and Visual Display
- E-commerce Strategies and Technolgies