AI-Driven Fashion Product Development & Merchandising

Given your background in Fashion Business, we would like to introduce AI-Driven Fashion Product Development & Merchandising, a course exploring how AI is transforming fashion product development and merchandising, enabling brands to accelerate design cycles, optimize assortments, personalize retail experiences, and strengthen operational agility. Participants will learn to integrate AI across the entire product lifecycle — from trend forecasting and creative direction to virtual sampling, pricing intelligence, and global retail operations.

The course is delivered with The Fabricant, a leading fashion technology partner in digital fashion creation. Through AI-powered intelligent tools, The Fabricant supports more efficient workflows, enabling designers and brands to experiment, innovate, and reduce complexity across design, production, and marketing.

Another main tech partner is Heuritech, a cutting-edge fashion technology company leveraging advanced artificial intelligence to deliver predictive analytics on trends and products. Founded in 2013 by PhDs, it transforms social media imagery into actionable insights, enabling fashion brands to forecast demand, enhance sustainability and gain a strong competitive advantage.

By the end of the program, you will have developed a comprehensive AI-driven product strategy portfolio alongside technical proficiency in fashion AI platforms such as Heuritech, Edited, Clo3D, and Style3D. You will gain a predictive merchandising and retail simulation model, develop a strategic final project integrating creative direction, virtual sampling, and retail intelligence, and connect with an international network of luxury, data, and digital innovation professional

This course is designed for:

· Fashion professionals and merchandisers seeking to integrate AI into decision-making and product strategy.

· Product developers, creative directors, and brand managers aiming to lead innovation and efficiency in design pipelines.

· Digital transformation specialists, data strategists, and supply-chain analysts working in luxury or premium fashion.

· Postgraduate Graduates and Managers in fashion management, merchandising, and digital innovation.

Participants should have foundational knowledge of product development or merchandising and an interest in data-driven fashion management.

Upon completion, participants will have developed:

· A comprehensive AI-driven product strategy portfolio, covering ideation, development, and merchandising.

· Technical proficiency in fashion AI platforms such as Heuritech, Edited, Clo3D, and Style3D.

· A merchandising and retail simulation model with predictive capabilities.

· A strategic final project aligning creative direction, virtual sampling, and retail intelligence.

· A professional network of luxury executives, data scientists, and digital innovation experts from major global fashion markets.

By the end of this course, participants will:

1. Apply AI tools to identify, interpret, and forecast fashion trends.

2. Integrate digital and AI workflows into product development and virtual sampling.

3. Design and optimize merchandising strategies through predictive analytics.

4. Evaluate and implement AI technologies in retail and operational systems.

5. Lead transformation projects for sustainable, data-driven luxury fashion management.

The course is mostly online, session take place from 9th of March on Tuesdays and Thursdays (5:30–7:30 pm CET) and Saturdays (4:00–7:00 pm CET).

TWO IN PRESENCE EXPERENTIAL WEEKS IN FLORENCE

Two in-person Experiential Weeks in Florence campus from June 08th to June 20th, 2026 are included.

You will also get access to targeted career consulting, high-quality networking, and practical tools to enhance your professional journey and seize the best career opportunities.

In addition, thanks to an exclusive partnership with Chaberton, world renowned Headhunting firm focused on Luxury, you can access to a Career Advising Service targeted on your professional journey.

As part of the I’M Alumni Community, you will benefit from a 30% tuition fee deduction if you have regularly completed at least one previous course in an Istituto Marangoni school. The enrollment fee is always due.

For further information, please contact Ilaria Gurzì, Information and admission support: i.gurzi@istitutomarangoni.com.