Fashion e-Commerce & Digital Marketing

This course is aimed at professionals who want to deepen their knowledge of digital marketing and communication, e-commerce platforms and new technologies to support the management of fashion and luxury brands. The course is suitable for those who want to develop a digital-based business by adopting innovative strategies that combine creative thinking and brand management.

Participants will be trained on the strategies and tools to enhance the digital communication of a brand or e-commerce platform, through innovative tools and content strategies. They will be able to collect and analyze data to recognize new market and target opportunities to develop a successful e-business.