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AI Strategies for Luxury, Fashion Business & Marketing
In a rapidly changing global context, Istituto Marangoni is launching its new FOR PROFESSIONALS division: flexible, cutting-edge training that supports creative and managerial professionals in fashion, design, and beauty by integrating the most advanced tools for digital transformation.
At the end of the course, partecipants will receive an Istituto Marangoni Certificate
This advanced executive program explores how Artificial Intelligence (AI) is redefining the global luxury and fashion business ecosystem.
The course bridges creative direction, data analytics, supply chain intelligence, and strategic leadership, guiding participants to implement AI ethically and effectively across the luxury value chain, from design development and demand forecasting to retail, brand positioning, and corporate governance.
Through lectures, applied workshops, industry collaborations, and two intensive experiential weeks in Milan, participants will master how AI enhances creative vision, operational excellence, and strategic decision-making within fashion and luxury companies.
This specialization is ideal for:
- Postgraduate students and professionals in fashion and luxury
- Brand managers, Product Managers and Retail managers working on AI-enabled supply chain transformation
- Executives and consultants overseeing digital and AI transformation in global luxury groups
By the end of this program, participants will:
- Master AI systems in forecasting and luxury marketing
- Design AI-enhanced consumer journeys grounded in emotional intelligence
- Lead ethical, data-driven transformation in fashion and luxury companies
- Present a strategic portfolio synthesizing creativity, technology, and business vision
Upon completion, participants will have developed:
- A dual strategic portfolio: one AI-driven creative proposal and one AI-enabled business strategy
- Advanced proficiency in AI tools for forecasting, marketing, and retail analytics
- A governance and leadership framework for AI adoption in luxury organizations
- A professional network connecting Milan’s fashion, technology, and innovation ecosystem
The course fee does not include accommodation costs related to the stay during the experiential week.
Module 1 (Week 1-4) — From 04 May to 30 May 2026 - Online
AI & The Future of Luxury Fashion Brands
Theme: Innovation, Heritage, and Intelligent Brand Futures
Participants explore how AI reshapes creative direction, trend forecasting, brand storytelling, and sustainability in fashion and luxury maisons.
Key Topics:
· AI as a tool for strategic brand repositioning
· Predictive intelligence for trend forecasting and demand analysis
· AI-assisted creative direction and the digital twin of the brand
· Heritage digitisation and emotional data modelling
Output:
A conceptual AI-driven brand strategy integrating predictive analytics, heritage intelligence, and creative positioning.
Module 2.1 (Week 5-7) — From 03 June to 20 June 2026 - Online
AI for Innovation, Personalisation and Sustainability
Theme: Reconfiguring Luxury: Intelligence, Identity and Responsibility in the Age of AI
This module examines AI as the new operating system of luxury transformation, redefining how brands innovate, personalise experiences, and integrate sustainability within digitally mediated ecosystems.
Key Topics:
· AI digitalisation trajectories in luxury: partial – hybrid – full digitalisation
· Computational creativity & digital twin systems: AI co-creation and augmented creative direction
· The ESG impact of digital infrastructures: responsible innovation beyond “immaterial” narratives
· AI-driven identity & hyper-personalisation: avatar-based luxury consumption
Output:
An AI Transformation Blueprint for a luxury brand, defining how AI can drive innovation, personalisation, and sustainable transformation.
Experiential Weeks (Weeks 8-9) - From 22 June to 04 July 2026 - Onsite
Week 8 — Industry Immersion & Strategic Innovation
Industry immersion & Strategic Innovation
Theme: Predictive Insight, Heritage Intelligence and Brand Experimentation
Participants engage with Milan’s luxury ecosystem through visits, workshops, and masterclasses focused on strategic innovation and AI-enabled decision-making.
Activities Include:
· Visits to luxury fashion houses and digital innovation hubs in Milan
· Workshop on predictive demand scenarios, AI-driven pricing simulation, CRM personalisation modelling, and sustainability data modelling
· Masterclass: “From Archive to Algorithm: The Digital Archive”
· Collaboration with Valextra, Ann Demeulemeester, Coperni, Gucci, Ferragamo
Output:
An AI-augmented capsule collection concept integrating predictive insights and heritage data.
Week 9 — Industry Immersion & Sustainable Innovation
Industry immersion & Sustainable Innovation
Theme: Retail Transformation and Responsible Luxury Growth
Participants engage with the ecosystem of Italian luxury innovation, focusing on retail transformation and sustainability.
Activities Include:
· Visits to innovation labs, tech partners, and sustainable manufacturing hubs
· Workshops on AI-driven ESG and circular supply chain strategies
· Industry roundtables with executives from luxury groups
· Final executive presentation: “AI as Catalyst for Intelligent Luxury Growth”
Output:
A comprehensive AI-powered luxury business portfolio integrating an AI Maturity Strategy and a Sustainability Strategy.
Module 2.2 (Week 10) — From 05 July to 11 July 2026 - Online
AI for Innovation, Personalisation and Sustainability
Theme: Reconfiguring Luxury: Intelligence, Identity and Responsibility in the Age of AI
This module examines AI as the new operating system of luxury transformation, redefining how brands innovate, personalise experiences, and integrate sustainability within digitally mediated ecosystems.
Key Topics:
· AI digitalisation trajectories in luxury: partial – hybrid – full digitalisation
· Computational creativity & digital twin systems: AI co-creation and augmented creative direction
· The ESG impact of digital infrastructures: responsible innovation beyond “immaterial” narratives
· AI-driven identity & hyper-personalisation: avatar-based luxury consumption
Output:
An AI Transformation Blueprint for a luxury brand, defining how AI can drive innovation, personalisation, and sustainable transformation.
Module 4 (Week 11-14) - From 13 July to 08 August 2026 - Online
AI-Enhanced Marketing, Retail & Consumer Experience
Theme: Data-Emotion Synergy and Predictive Engagement
Participants learn how AI enhances luxury marketing performance, personalisation, CRM, and immersive retail ecosystems.
Key Topics:
· AI in marketing intelligence and consumer sentiment analysis
· Predictive CRM and clienteling systems
· AI-driven omnichannel orchestration
· AR/VR fashion experiences and digital showrooms
· Digital twins in retail and experiential luxury environments
Output:
A data-driven omnichannel campaign and an AI-powered client journey design.
Module 5 (Week 15-16) - From 24 August to 05 September - Online
Executive Strategy, Governance & Leadership in AI-Driven Luxury
Theme: Responsible Leadership and Corporate Transformation
This module equips executives with frameworks for managing AI integration across creative, operational, and strategic functions.
Key Topics:
· Platform power, authorship & AI governance: governance models for AI-driven organisations
· Ethical innovation and regulatory compliance
· Data transparency and ESG integration
· Leading hybrid creative-tech teams
Output:
An executive AI transformation strategy and governance framework tailored to a luxury fashion company.
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