From KidSuper to Commission, six radical menswear brands are rewriting masculinity, defying trends, and shaping what men truly wear in 2025
Menswear has never really been the loudest voice in the fashion room. It’s rarely the playground for big-brand showboating, and it doesn’t always steal headlines, but it’s been quietly doing its thing for decades, evolving as men themselves have.
How Modern Masculinity Is Redefining Men’s Fashion Codes
If there’s one thing we can say about menswear, it’s that it tends to follow the evolution of masculinity, much like a slightly cooler younger sibling. As the definitions of what it means to “be a man” have shifted, sometimes dramatically and sometimes awkwardly, men’s fashion has adapted to these shifts.
From formal tailoring to streetwear and from rigid codes to gender-fluid layering, the evolution of menswear has been a subtle yet significant journey. It reflects the changing roles of men in society, varying from season to season.
6 Emerging Menswear Brands Redefining Modern Masculinity
Today, the modern man finds himself in a state of uncertainty. The old rules are gone, the new ones are still unclear, and masculinity exists in a grey area, trying to make sense of itself. In tandem with these changes, menswear is also adapting, exploring new directions as more possibilities arise.
And that’s exactly where things get interesting. A new wave of emerging menswear brands is stepping into this uncertainty, presenting fresh takes on the future of men’s style. Here are six names worth watching as the conversation around male fashion continues to evolve.
-
KidSuper – The DIY Maverick Making Menswear Feel Again
Named after his childhood nickname, which he earned for his relentless imagination, KidSuper, aka Colm Dillane, started his journey in college by blending streetwear, art, bright colours and bold patterns. From that moment on, he crafted his way towards the Champions League of streetwear, collaborating with the likes of Puma, BAPE and New Era.
KidSuper embraces a DIY attitude, consistently surprising fans with new and unpredictable details, and is built on a foundation of creativity, inclusivity, and authentic self-expression. The brand inspires individuals to celebrate their uniqueness and break free from conventional fashion norms. At its core, KidSuper believes in the power of everyone to make a meaningful impact on the world.
The brand will be featured in Paris Fashion Week Spring/Summer 2026, and fans are eagerly anticipating the exciting creations that Colm Dillane will unveil.
View this post on Instagram
Highlights from the latest KidSuper Summer Spring collection release
-
P. Andrade – Fashion with a Twist From São Paulo to Paris
Emerging from a blend of heritage and innovation, P. Andrade is a Brazilian menswear label founded by Pedro Andrade and Paula Kim. With over a decade of experience in the fashion industry, the duo launched a joint venture that fuses Brazilian cultural roots with a forward-thinking approach to design and sustainability.
Their work has earned acclaim from platforms such as HYPEBEAST’s “Hypebeast 100” and GQ, which have recognised them as standout emerging talents.
The label is known for its eclectic aesthetic, contributing to a diverse product portfolio that includes collaborations with Asics sneakers, minimalistic loose-fit trousers and edgy motorcycle jackets. Paris Fashion Week will host the duo for its Spring/Summer 2026 edition.
View this post on Instagram
A closer look at P. Andrade’s latest technical blazer and trousers drop
-
le PÈRE – Community-Driven Fashion with Artistic Muscle
Founded as a creative platform in New York, le PÈRE offers artists a way to express themselves through fashion. Since its inception in 2022, the brand has built a global community named “the Quartier”, bringing together talents across art, music, design, and photography.
le PÈRE’s collections combine bold and sensual aspects of masculinity, offering a fresh take on streetwear through emotive, sports-driven silhouettes. Each piece is crafted with luxurious textures and meticulous detail, made in limited runs across Italy and Europe. The brand sources premium fabrics from renowned mills in Japan, Portugal, and Italy.
View this post on Instagram
A glimpse into le PÈRE’s SS25 collection
-
Feng Chen Wang – Deconstruction, Gender Fluidity, and Storytelling from China
Feng Chen Wang, a designer trained in menswear at London’s Royal College of Art, creates fashion that transcends traditional gender boundaries. The Chinese-born, London-based designer brings a future-modern, emotional, and multidimensional aesthetic to the menswear scene. Her designs blend technical deconstruction with intimate storytelling, drawing from her personal experience and cultural heritage.
Known for functional yet conceptual pieces, Wang challenges and expands the norms of menswear, continually redefining what menswear can be. Her unisex approach resonates with a diverse audience that values individuality.
This vision will next be seen on the runway at Paris Fashion Week Spring/Summer 2026.
View this post on Instagram
Feng Chen Wang presents the bold Gradient Denim look from the SS25 collection
-
ANOTHER ASPECT – Nordic Minimalism, Sustainable Style, and Copenhagen’s Conscious Edge
While rooted in classic menswear, ANOTHER ASPECT redefines everyday dressing with a focus on sustainability and quiet sophistication. Founded in 2019 and based in Copenhagen, the label combines tradition with contemporary design, offering timeless pieces made from recycled, deadstock, and organic materials.
Their aesthetic is both understated and refined, featuring versatile tailoring, textured shirts, and practical essentials. Every detail, from fabric choice to production methods, is driven by a commitment to environmental responsibility. Crafted in Portugal and Italy, their garments emphasise durability in both style and quality. In a fast-paced industry, ANOTHER ASPECT stands out by promoting conscious consumption and thoughtful design.
View this post on Instagram
Another Aspect unveils its Spring lookbook—where modern tailoring meets creative expression
-
Commission – Retro Influences Meet Sharp Subversion in New York
A relatively new player in menswear, Commission has rapidly emerged as a standout in New York’s closely-knit fashion scene. Founded in 2018 by Dylan Cao and Jin Kay, the brand seamlessly merges classic silhouettes with subversive, unexpected details, reimagining staples like the Harrington jacket, polo, and blazer with bold, off-kilter twists. Drawing from retro influences and refined tailoring, Commission’s aesthetic is both nostalgic and modern.
The brand has quickly earned widespread recognition, being nominated for the LVMH Prize and labelled as one of GQ’s most exciting emerging designers. Its designs push boundaries while remaining easy to wear. Commission continues to redefine contemporary menswear with quiet confidence and a sharply conceptual eye.
View this post on Instagram
Commission’s AW25 “Playtime” collection fuses eccentric layering with structured minimalism
Masculinity Is a Moving Target, And Menswear Is Moving With It
Menswear, much like masculinity itself, is still a work in progress—open-ended, evolving, and full of possibilities. There isn’t a single direction or final destination, just a growing mix of perspectives and daring experiments. What we observe today isn’t confusion; it’s an expansion of ideas.
The future of men’s fashion may very well thrive in the freedom offered by this open space.
Edoardo Passacantando
Editor, Paris