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BACK GAME CHANGERS
Mar 18, 2026

Why Italian designers now lead the most powerful fashion houses

Italian creative directors now lead many of luxury fashion’s most influential brands, from Valentino and Prada to Balenciaga and Calvin Klein

 

For decades, the map of global fashion has seemed remarkably stable: Paris, Milan, New York and London. Yet behind many of today’s most influential houses, a familiar pattern emerges: Italian designers holding some of the industry’s most powerful creative roles.

From Alessandro Michele at Valentino and Pierpaolo Piccioli at Balenciaga to Veronica Leoni at Calvin Klein Collection, Italian creative directors now lead an unusually large number of the world’s top luxury fashion houses. Some are redefining international brands through bold new visions; others focus on safeguarding legacies built over generations.

Together, they reveal a creative network that continues to influence the balance of power in global fashion—a reminder that Italian designers remain among the industry’s most decisive voices.

The names below reflect the breadth of Italian influence across today’s global fashion industry.

 

Alessandro Michele at Valentino: What His Vision Means for Modern Couture

When Alessandro Michele was appointed creative director of Valentino in March 2024, the industry immediately took notice. 

Born in Rome in 1972, Michele began his career at Les Copains, then moved to Fendi before joining Gucci in 2002. There, he served as creative director from 2015 to 2022, transforming the brand into a cultural phenomenon through an eclectic, romantic and instantly recognisable aesthetic.

His arrival at Valentino opens a new chapter for the storied couture house, where heritage now intersects with Michele’s distinctive, imaginative universe.

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Un post condiviso da Valentino (@maisonvalentino)

 

Miuccia Prada and Raf Simons: Inside Prada’s Creative Dialogue

At Prada, creativity has evolved into an ongoing dialogue. Since April 2020, Miuccia Prada has shared the brand’s creative direction with designer Raf Simons, who was born in Pelt, Belgium, forming one of the most acclaimed partnerships in contemporary fashion. Simons—who previously helmed Dior, Jil Sander and Calvin Klein while running his own label for twenty-seven years—brings a radical conceptual vision that complements Prada’s intellectual, culture-driven approach.

Together, Miuccia Prada and Raf Simons continue to redefine the contours of modern luxury season after season in an Italian–Belgian alliance.

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Un post condiviso da Prada (@prada)

 

Pierpaolo Piccioli at Balenciaga: A New Chapter for the House

In May 2025, the fashion industry witnessed one of the most closely watched creative appointments of the decade: Pierpaolo Piccioli was named creative and artistic director of Balenciaga.

After years leading Valentino, where he became synonymous with modern couture and emotionally resonant storytelling, Piccioli stepped into one of fashion’s most provocative maisons. He succeeded Demna, whose tenure at Balenciaga dramatically reshaped the house’s cultural influence. 

Piccioli’s arrival signals an intriguing shift, bringing his refined and deeply humanistic sensibility to a house historically defined by radical silhouettes and conceptual experimentation.

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Un post condiviso da Balenciaga (@balenciaga)

 

Can Veronica Leoni Reframe Calvin Klein Minimalism for a New Era?

In May 2024, Veronica Leoni was named creative director of Calvin Klein Collection, bringing an Italian perspective to one of America’s most iconic fashion houses.

Born in Rome in 1984 and initially trained in literature, Leoni combines intellectual sensitivity with a disciplined minimalist aesthetic. Before launching her own label, Quira, she built an impressive career working for some of the most influential brands in modern fashion, including Jil Sander, Celine under Phoebe Philo and The Row.

Veronica Leoni’s appointment suggests a thoughtful and nuanced reinterpretation of Calvin Klein’s tradition of modern American minimalism.

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Un post condiviso da Calvin Klein (@calvinklein)

 

How Marco Falcioni Is Rewriting the Identity of Boss

Since 2022, Marco Falcioni has overseen the creative direction of Boss, part of the Hugo Boss universe, aiming to redefine the brand’s contemporary identity.

His vision centres on the idea of a “24/7 wardrobe”: clothing designed to accompany modern life from morning to evening with ease. Under his direction, the brand has adopted a younger, more relaxed attitude that blends tailoring with casualwear and subtle athleisure influences.

The result is a version of Boss that feels more in tune with contemporary lifestyles while preserving its longstanding reputation for precision and clean design.

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Un post condiviso da BOSS (@boss)

 

Maria Grazia Chiuri’s Return to Fendi—and What It Signals for Roman Luxury

In October 2025, Maria Grazia Chiuri was appointed chief creative officer of Fendi, marking a significant return to the Roman house where she had worked earlier in her career. 

After nearly a decade leading womenswear and couture at Dior, Chiuri left the French maison to begin a new chapter with one of Italy’s most prestigious brands—still under the LVMH Group umbrella.

Known for her narrative approach and longstanding commitment to craftsmanship and cultural dialogue, Maria Grazia Chiuri brings a distinct creative perspective to Fendi’s future. Her first collection debuted in the Autumn/Winter 2026–2027 season.

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Un post condiviso da Fendi (@fendi)

 

Why Simone Bellotti Is a Natural Fit for Jil Sander

In March 2025, Simone Bellotti was named creative director of Jil Sander, bringing a refined and intellectually rigorous sensibility to the iconic minimalist house.

Educated in Milan but deeply influenced by Antwerp’s design culture, Bellotti built a long and varied career working with brands such as A.F. Vandervorst, Gianfranco Ferré, Dolce&Gabbana, and Bottega Veneta. He also spent sixteen years at Gucci, where he honed his understanding of luxury craftsmanship.

Before joining Jil Sander, Simone Bellotti led Bally, demonstrating a particular talent for reimagining heritage brands with subtlety and precision.

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Un post condiviso da JIL SANDER (@jilsander)

 

How Rocco Iannone Turned Ferrari into a Fashion Power Player

Since 2019, Rocco Iannone has been responsible for translating Ferrari’s legendary DNA into the language of fashion.

Born in Catanzaro in 1984 and educated at Istituto Marangoni Milano, he previously worked with major Italian houses including Dolce&Gabbana and Giorgio Armani. At Ferrari, he oversees women’s, men’s and children’s clothing and accessories, building a broader luxury lifestyle universe around the iconic automotive brand.

Iannone’s work blends technical precision with bold design and a recognisable strain of Italian glamour.

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Un post condiviso da Ferrari Style (@ferraristyle)

 

Matteo Tamburini and the Future of Quiet Luxury at Tod’s

Matteo Tamburini, born in 1982 in Urbino and raised in Pesaro, represents a new generation of Italian designers shaping the future of luxury fashion.

After studying at an art high school, he built his career with prestigious houses including Rochas, Schiaparelli, Pucci and Bottega Veneta. In February 2024, he presented his first collection as creative director of Tod’s with the Autumn/Winter 2024–2025 season.

His approach centres on understated elegance, meticulous craftsmanship and a quiet modern sophistication that aligns seamlessly with Tod’s heritage.

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Un post condiviso da Tod's (@tods)

 

Fausto Puglisi and the New Glamour of Roberto Cavalli

Fausto Puglisi, born in Messina in 1976, infuses Roberto Cavalli with a bold sense of drama and glamour.

After moving to New York at eighteen, he began designing stage costumes for major performers, including Whitney Houston and Madonna, before establishing his own brand. In 2020, he became creative director of Roberto Cavalli, succeeding Peter Dundas.

Fausto Puglisi’s work celebrates the sensual, maximalist spirit that made the house famous, updating it with contemporary silhouettes and a sharper, more modern attitude.

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Un post condiviso da Roberto Cavalli (@roberto_cavalli)

 

The Radical Reawakening of Ann Demeulemeester Under Stefano Gallici

One of the youngest Italian creative directors on the international scene, Stefano Gallici (born 1996) has already been entrusted with one of contemporary fashion’s most cult labels.

After beginning his career in Antwerp as assistant designer to Haider Ackermann, Gallici was appointed creative director of Ann Demeulemeester in 2023 following the departure of Ludovic de Saint Sernin. The brand remains a historic pillar of the Antwerp Six legacy—the influential group of Belgian designers who reshaped fashion in the 1980s and 1990s.

Taking the helm of such a poetic and rebellious house so early in his career makes Stefano Gallici one of the most intriguing new voices in the industry.

 

How Alessandro Vigilante Is Reimagining the Elegance of Rochas

Born in Puglia in 1982, Alessandro Vigilante developed his career at several of Europe’s most influential fashion houses, including Dolce&Gabbana, Gucci and the studio of Lorenzo Serafini. 

In 2021, he launched his own label, quickly attracting attention for its refined and sensual aesthetic. Since the Autumn/Winter 2023–2024 season, he has served as creative director of Rochas, where he is reinterpreting the Parisian house’s elegant heritage through a contemporary Italian lens.

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Un post condiviso da Rochas Paris (@rochasofficial)

 

Can Lorenzo Serafini Reinvent Alberta Ferretti’s Signature Femininity?

When Alberta Ferretti announced in September 2024 that she would step back from the runway and from the creative direction of her namesake brand, an inevitable question followed: who could carry forward such a delicate legacy?

The answer came in the form of Lorenzo Serafini, already a central figure at Aeffe Group since 2014 as creative director of Philosophy di Lorenzo Serafini. Born in Riccione in 1973, Serafini trained in the style offices of Blumarine, Roberto Cavalli and Dolce&Gabbana before developing a recognisable romantic aesthetic of his own.

Now he faces one of the most symbolic transitions in contemporary Italian fashion: preserving Ferretti’s signature femininity while introducing fresh creative momentum to appeal to a younger generation.

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Un post condiviso da Alberta Ferretti (@albertaferretti)

 

Alberto Caliri and the Legacy of Missoni

Few designers know the Missoni universe as intimately as Alberto Caliri. A longtime collaborator and trusted right-hand of Angela Missoni, he joined the company in 1998 and later took charge of Missoni Home. In October 2024, he officially became creative director of the fashion house. 

The position is not entirely new to him: Caliri had already served as interim creative director between 2021 and 2022 during the transition from Angela Missoni to Filippo Grazioli. His appointment represents continuity and a deep connection to the brand’s iconic knitwear heritage.

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Un post condiviso da Missoni (@missoni)

 

 

Angelo Ruggeri
Journalist and Tutor for Styling, Business and Design Course and Master’s Programmes, Milan
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