He calls himself a natural-born Alchemist, and when you see him at work in the Emporio-Laboratory in Rome, where his company is headquartered, surrounded by vials, colourful emulsions, droppers, and other professional tools, you truly get the impression that some magic is happening inside those bottles, a secret only he knows. Raffaele Alessandro Ruberto, also known as The Beauty Biologist, is an American biologist of Italian origin who has devoted his research to green cosmetics and a philosophy where less is more.

Today, he splits his time between the United States and Italy, where he’s become a leading expert in beauty brand creation—having developed more than 400 brands—and scientific consulting for the cosmetics industry. Through his company LVN (Laboratorium Vita Nobilis), an innovative beauty «think tank», he helps businesses and entrepreneurs develop new projects and products. He has also founded his own brand, applying his high standards for quality.

Last month, he visited Palazzo Turati to meet students from the Fragrances & Cosmetics students at Istituto Marangoni Milano and discuss the connection between AI and the beauty industry. The topic generated considerable interest, as many people still struggle to see how algorithms fit into the world of skincare.

According to the expert, the arrival of artificial intelligence in the beauty sector initially caused significant uncertainty. Companies weren’t sure how to use it at first, but they soon realised its potential.

«When AI entered our industry, we didn’t really know what to do with it, but we quickly realised that it could make everything more efficient», he explained. From manufacturing and managing the supply chain to running the business as a whole, artificial intelligence is now a tool that helps save time, cut costs, and streamline processes.

For Raffaele, however, the true value of AI isn’t just in automation but in its ability to help create effective business models. «If you know how to use it, you can build an extraordinary business model», he stated.

For someone who describes himself as «a dreamer, an alchemist, a magician, and a scientist» to emphasise the balance of creativity, research, and innovation that defines his approach, it is important to «draw inspiration from all over the world, both within and beyond the beauty industry, and bring it into the laboratory. That’s where the real magic happens», he explained.

Even with his excitement for new technologies, he made one thing clear to the students: never lose sight of brand authenticity. In an increasingly competitive and digital marketplace, consumers can instantly tell when communication or products feel fake or lack genuineness.

«The most important advice I can give you is to stay authentic. Success will follow» 

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Un post condiviso da Istituto Marangoni Milano (@istitutomarangoni_milano)