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Introduction to Fashion & Beauty Image
An intensive three-week journey into the world of fashion and beauty image, blending visual culture, storytelling, and hands-on practice. From colour theory to personalized aesthetics, the course culminates in a choice between hair design or make-up, offering a dynamic introduction to contemporary creative industries.
This three-week course is conceived as an introductory yet professionally oriented journey into the contemporary relationship between fashion, beauty, image, and personal transformation. Developed through the collaboration between Istituto Marangoni, L’Oréal Professionnel, L’Oréal Luxe, and Rossano Ferretti, the programme offers participants a progressive exploration of visual culture, aesthetic research, beauty techniques, and luxury-oriented creative practice.
The course is structured to provide a first immersion into the languages of fashion and beauty image, followed by a more specialized focus on hair colour, and concluding with an elective third week dedicated either to Hair Design or Make-up Art. The overall aim is to help participants understand how beauty today operates not only as a technical field, but also as a visual, cultural, and experiential discipline connected to image construction, identity, and contemporary industry standards.
Week 1, delivered by Istituto Marangoni, introduces participants to the cultural and visual foundations of fashion and beauty image-making. Week 2, delivered by L’Oréal Professionnel, focuses on colour theory, hair colouring, and experimental approaches to chromatic personalization. In Week 3, participants choose between a Hair option, developed with L’Oréal and Rossano Ferretti, or a Make-up option, delivered by L’Oréal Luxe, according to their personal interests and professional orientation.
By the end of the course, participants will have developed:
- a foundational understanding of fashion and beauty image culture
- an introduction to visual storytelling and trend research
- basic competences in colour logic and beauty personalization
- an understanding of contemporary professional standards in either hair design or make-up
- greater awareness of how beauty operates across aesthetics, technique, luxury experience, and communication
This short course can serve as a first orientation experience for participants interested in pursuing further studies in the areas of Beauty Image Study area in the 3 Years Course Art Direction for Beauty & Fashion
Week 1 – by Istituto Marangoni
Exploration of Fashion & Beauty Image
20 hours / 8 lessons of 2,5 hours
The first week provides a broad introduction to the world of fashion and beauty image, helping participants understand how visual references, aesthetic culture, storytelling, and styling contribute to the construction of contemporary beauty narratives. Through a combination of cultural insight, creative analysis, and workshop-based activities, students begin to develop an awareness of the professional languages that shape editorial, luxury, and branded beauty communication.
Subjects
• Fashion & Beauty Styling: Introduction to the principles of styling applied to both fashion and beauty image. Participants explore how garments, accessories, hair, make-up, and visual details interact to create coherent aesthetic statements and visual identities.
• Trend Forecasting: An overview of how trends emerge, evolve, and influence the beauty and fashion sectors. Participants learn how to observe signals, decode aesthetic shifts, and interpret contemporary visual directions.
• Aesthetic Culture: This module introduces participants to the cultural and historical dimensions of beauty and fashion aesthetics, offering references from visual culture, style history, media imagery, and contemporary taste formations.
• Visual Storytelling: An exploration of how images communicate narratives, moods, identities, and values. Participants learn how to construct coherent visual stories through references, sequencing, and conceptual framing.
• Image Production Workshop (No Shooting): A practical workshop dedicated to the development of image concepts without photographic execution. Participants work on moodboards, visual mapping, narrative construction, and project planning, simulating the preparatory phases of an editorial or campaign-based production.
Week 2 – by L’Oréal Professionnel
Colour and Colouring
20 hours / 8 lessons of 2,5 hours
The second week focuses on the language of colour in relation to beauty identity, hair personalization, and contemporary hair design. Participants are introduced to the principles of chromatic analysis and colouring culture, while also exploring how colour functions as a creative and strategic tool within beauty practice. The week combines theoretical understanding with workshop-based experimentation.
Subjects
• Armochromie: Introduction to colour analysis and personal chromatic harmony. Participants explore how skin tone, undertone, contrast, and complexion influence colour selection and beauty enhancement.
• Palettes and Combination: Study of colour palettes and their combinations in relation to image creation, personal style, and beauty direction. The module develops sensitivity to chromatic balance and expressive coherence.
• Personalised Hair Colour Workshop: A practical workshop focused on the design of customised hair colour solutions. Participants learn how to approach colour personalization as both a technical and aesthetic process.
• Research: Shape and Colour: An exploration of the relationship between form, haircut structure, and colour application. Participants investigate how shape and colour interact to define visual identity and beauty character.
• New Experimental Trends in Hair Colours: An overview of emerging directions in hair colouring, from subtle tonal sophistication to more experimental aesthetic propositions. The module highlights innovation, creativity, and the evolution of contemporary colour culture.
Week 3 – Option Hair
by L’Oréal / Rossano Ferretti
20 hours / 8 lessons of 2,5 hours
The Hair option in the third week is conceived as an introduction to the creative and experiential dimension of professional hair design. Participants discover the foundations of cutting, styling, and beauty service culture through an approach that combines technical initiation, aesthetic sensitivity, and the luxury philosophy associated with Rossano Ferretti.
Subjects
• Fundamentals of Cutting & Tools: Introduction to the essential tools, gestures, and principles that underpin professional cutting practice. Participants gain familiarity with the basic vocabulary and operational logic of hair cutting.
• From Hair Design to Hair Style: This module explores how hair design evolves into styling language, showing how structure, texture, movement, and finish contribute to the creation of a complete beauty image.
• The Invisible Cut Workshop: Dedicated to the Rossano Ferretti philosophy, this workshop introduces participants to the concept of the invisible cut as a refined approach to personalized, fluid, and natural-looking hair design.
• The Experience Designer: A module focused on the experiential dimension of luxury beauty services. Participants explore how atmosphere, care, personalization, and emotional perception contribute to a premium client journey.
• Style Tutorial: A practical tutorial in which participants experiment with styling approaches, learning how to translate technical foundations into a finished and coherent beauty result.
Week 3 – Option Make-up
by L’Oréal Luxe
20 hours / 8 lessons of 2,5 hours
The Make-up option is designed for participants who wish to explore the expressive, aesthetic, and strategic dimensions of contemporary make-up practice. The week combines technical foundations, product knowledge, trend awareness, and art direction, positioning make-up as both a professional skill and a visual communication language within beauty and luxury industries.
Subjects
• Fundamentals of Make-up & Tools: Introduction to the core tools, products, techniques, and application principles of make-up. Participants begin to understand make-up as both technical practice and visual language.
• Product Culture in Beauty: A module dedicated to the role of products within the beauty ecosystem, exploring categories, functions, identities, and the cultural value of beauty products in contemporary markets.
• Make-up Tutorial: A guided practical session focused on the execution of fundamental looks and techniques, helping participants gain confidence in application and visual result.
• Trend Insights in Beauty: An overview of current and emerging trends in make-up, beauty imagery, and consumer aesthetics. Participants learn how to connect trend awareness with professional relevance.
• Art Direction in Make-up: This subject introduces make-up as a component of wider visual construction. Participants explore how make-up contributes to image identity, editorial concepts, beauty campaigns, and branded storytelling.
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