ISTITUTO MARANGONI PRESENTS "BRIDGING CULTURAL HERITAGE AND INNOVATION IN FASHION" CONTEST FOR THE RIYADH SCHOOL

As the first global institute specializing in fashion to open its doors in the Kingdom, Istituto Marangoni Riyadh has the aim to prepare students for the job market, in line with Saudi Vision 2030.

Istituto Marangoni Higher Training Institute in Saudi Arabia, strategically located in Riyadh, aims to cater to offer an array of specialized programs, blending KSA heritage, inclusive education and technical skills to foster creativity and empower future fashion industry leaders, under the accreditation of Technical and Vocational Training Corporation (TVTC), the government agency concerned with technical and vocational training in the Kingdom of Saudi Arabia.

As part of a strategic initiative to support the next generation of Saudi fashion professionals, the Ministry of Culture’s Fashion Commission is supporting Istituto Marangoni in the launch of its new three-year undergraduate Advanced Training Diploma. Istituto Marangoni will therefore provide 50 scholarships for Saudi students enrolling in the Diploma. This opportunity is open to Saudi nationals holding a high school certificate or an equivalent qualification.

THE CONTEST 

The aim of the project is to highlight the beauty and uniqueness of traditional crafts in the Kingdom of Saudi Arabia and how fashion has an important role to play in helping to preserve precious skills and knowledge by finding new applications for these in contemporary society. Participants should develop their projects by taking an imaginative, problem-solving approach.

For the creative courses:

Participants are meant to explore how tradition and modernity intersect in contemporary fashion, emphasizing heritage craftsmanship, digital innovation, and sustainable future practices. The objective is to present a compelling case for a research-based fashion project that balances historical cultural narratives with cutting-edge technology.

• Advanced Training Diploma in Fashion Design & Accessories: Develop a series of design ideas that show new ways of using or adapting a traditional Saudi craft skill in contemporary fashion garments – this may be through a capsule collection of 6 looks or in a fashion product line of 12 garments/artefacts.
  
  
• Advanced Training Diploma in Fashion Communication & Image: Propose ways in which a traditional Saudi craft might be innovated by integrating digital technology – either from a visual design/communication perspective or from a creative storytelling perspective.

For the management course:

Participants are meant to explore how tradition and modernity intersect in a chosen brand or in contemporary fashion, emphasizing on inclusion, sustainability or digitalization.

• Advanced Training Diploma in Fashion Management, Digital Communication & Media: Analyze the current communication strategy of a luxury brand (both international or local) and propose an advertising campaign targeting young Saudi customers.

THE SCHOLARSHIP

The initiative offers to 50 Saudi nationals the opportunity to win a scholarship to partially coverthe 3-year undergraduate Advanced Training Diploma programmes of Istituto Marangoni Riyadh, as follows:

• Up to 50% 3Y vocational courses

A UNIQUE OPPORTUNITY FOR SAUDI NATIONALS EAGER TO START THEIR ACADEMIC JOURNEY AT THE NEW ISTITUTO MARANGONI RIYADH. APPLY NOW!